Is Laser Tag profitable to sell on Amazon Germany?

Flapen scores Laser Tag 40 out of 100 on Amazon Germany, a Fail. Shoppers spend €150K a year across 24 tracked products. 3 of the 10 products launched in the last year cleared the first-year sales bar. Search demand grew -20.8% in the last 90 days.

How competitive is the Laser Tag niche on Amazon Germany?

5 brands and 23 sellers compete in Laser Tag on Amazon Germany. The top 5 Laser Tag products take 53% of clicks, and the top 5 brands take 100%.

What do buyers complain about in Laser Tag?

Laser Tag buyers on Amazon Germany complain most about Spaß/Unterhaltungserlebnis, Defekt Material/Teile, and Geräuschpegel. An estimated 4.0% of orders come back.

When does demand for Laser Tag peak?

Search demand for Laser Tag on Amazon Germany peaks in Nov–Dec, and the busiest month runs 3.6× the quietest.

What does it cost to enter the Laser Tag niche?

Laser Tag sells for €68.98 on average on Amazon Germany, inside the $15 to $100 sweet spot. Listings run €28.48 to €114.05. The average product has 240 reviews, the count a new listing must catch up to.

Laser Tag

Fail

The top 5 brands take 100% of clicks, so Laser Tag is a Fail.

Filters High Price

Flapen Score: 40
40 / 100Ranks 1,295 of 2,084 Spielzeug niches · −3 vs the category median of 43
Market size: €150K/yr320K searches / yr
90-day growth: -20.8%search demand this quarter
Competition: 53%top-5 click share · 5 brands · 23 sellers

Flapen Score

Laser Tag against its category

The dotted line is the Spielzeug average. Past it, Laser Tag is stronger. Inside it, weaker.

40Fail

This niche Category average

See the method

Market

The Laser Tag market on Amazon at a glance

Shoppers on Amazon Germany searched for Laser Tag 320K times last year and spent an estimated €150K. All 5 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 320K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -20.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €150K a year.

Searches, last 12 months: 320K
Growth, 90 days vs prior 90: -20.8%
Conversion, latest week: 0.7%
Market size, estimated: €150Ka year
Peak month: December3.6× the quietest month
Top search term: laser tag60K searches a year

02 · Price

A sale here is worth €68.98.

Listings sell for €68.98 on average, from €28.48 to €114.05. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At €68.98 that is €7K to €17K a year per listing.

Average price: €68.98inside the $15 to $100 sweet spot
Price range: €28.48–€114.05
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 4K–5K
Units per listing a year: 100–250
Revenue per listing a year: €7K–€17K
Returns: 4.0%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.3% of listings are out of stock. The average listing ranks #406 within Elektronische Spiele. It carries 240 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings: 88%
Prime listings: 100%
Out of stock, average day: 11.3%
Average rank: #406in Elektronische Spiele
Average rating: 4.24 starsAmazon Germany average 4.37 stars
Average reviews: 240per listing
Listings tracked: 24

04 · Newcomers

3 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months: 10
Successful launches: 3Amazon's first-year sales bar
Average brand age: 33 months

Products

Top Laser Tag products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

Brands

5 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

53%

Top 20: 97%

Open market

Brand 174%
Brand 222%
Brand 32%
Brand 41%
Brand 51%

Demand

Laser Tag search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Nov, Dec · busiest ÷ quietest = 3.6×

Search terms

Top Laser Tag search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

laser tag60K/yr -23.1%0.8% conv.
lasertag set kinder65K/yr -28.3%1.5% conv.
lasertag55K/yr -18.0%0.8% conv.
laserpistole15K/yr +18.4%0.1% conv.
laser tag set kinder24K/yr -19.9%1.7% conv.
laser tag set15K/yr -22.3%1.1% conv.
laser pistole9K/yr +1.8%0.2% conv.
lasertag set11K/yr -11.0%0.8% conv.
lasertag set 4 erwachsene11K/yr -18.9%1.2% conv.
laserpistole kinder8K/yr -22.5%0.7% conv.

Reviews and returns

What reviews say buyers love and hate about Laser Tag

We read the reviews and the return reasons for every product selling here.

41%of positive reviews mention “Spaß/Unterhaltungserlebnis”

15%of negative reviews mention “Spaß/Unterhaltungserlebnis”

4.0%of orders come back

“So macht es kein Spaß”

A buyer, on “Spaß/Unterhaltungserlebnis”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

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FAQ

Common Laser Tag questions

Answered from the same tracked data.

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