Is lamborghini profitable to sell on Amazon Germany?

The niche generates €100K/yr across 35 tracked products. 4 of 9 products launched in the last 360 days are still selling. 90-day search growth is -3.7%. Flapen's verdict: Worth a look (51/100).

How competitive is the lamborghini niche?

15 brands and 253 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 60% of demand.

What do buyers complain about in lamborghini?

Top complaints mined from reviews: Haltbarkeit, Fernbedienung, Funktionalität insgesamt. The return rate is 1.5%.

When does demand for lamborghini peak?

Demand peaks in Nov–Dec; the busiest month runs 6.9× the quietest.

What does it cost to enter the lamborghini niche?

Listings span €3.93–€124.89; the average listing price is €22.80 (sweet spot $15–$100). The average incumbent carries 2,247 reviews — the moat a new listing must climb.

lamborghini

Worth a look

Shows a sweet-spot price point ($22.80 avg), but weak search conversion (1.2%) keeps it on the watch list.

Avg price

Incredible€22.80

avg listing price — sweet spot $15–$100

Returns

Great1.5%

return rate — above 5% kills the launch gate

Competition

Great40%

top-5 click share — an open shelf

Brand share

Good60%

top-5 brand share — brands hold most of the demand

Price range

Good€3.93–€124.89

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay2,247.43

avg incumbent reviews — the moat a new listing must climb

Market size

Bad€100K

€100K/yr · 359K searches

Growth

Bad-3.7%

90-day search growth — must beat 0% to launch

Conversion

Bad1.2%

search→purchase rate — share of searches ending in a sale

Signals No Dominant Brand Low Review Barrier

According to Flapen's Amazon Germany niche tracking, lamborghini is a €100K/yr Amazon Germany market (359K searches/yr). The top 5 brands hold 60% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 51/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

lamborghini market data

Units sold / yr: 5K–6K; avg 0–100/product
Revenue / yr: €114K–€137K; units × avg price
Conversion rate: 1.2%
Avg BSR: #293
Page quality: 0%
Prime: 91%
Sponsored: 69%
Out of stock: 4.4%
Avg brand age: 38 months
Avg seller age: 184 days

Competition & brand share

Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.

Brands

15 falling

Sellers

253

Top-5 brand share

60%

Top 20: 100%

Top-5 click share

40%

Top 20: 81%

Open market

34%

Lamborghini19%
TGRCM-CZ17%
Siku11%
Hot Wheels7%
AEROQUEST6%
TOKAXI6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -3.7% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 6.9×

Open Trend

Top lamborghini search terms

lamborghini177K/yr +6.5%0.3% conv.
lamborghini spielzeugauto84K/yr -22.0%2.2% conv.
hot wheels lamborghini21K/yr -6.5%1.0% conv.
lambo14K/yr +20.5%0.0% conv.
lamborghini modellauto18K/yr -4.8%0.5% conv.
lamborghini huracan11K/yr -5.7%0.5% conv.
siku lamborghini8K/yr -14.4%5.0% conv.
modellauto lamborghini7K/yr -4.8%1.1% conv.
lamborghini hot wheels5K/yr -20.9%1.1% conv.
lamborghini aventador6K/yr -24.5%1.4% conv.

All search terms

Top lamborghini products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Automobili Lamborghini Squadra Corse Weste Schwarz L

Lamborghini€53.205.0★12 rev

TGRCM-CZ Maßstab Lamborghini Sián FKP37 Druckguss-Modellauto Zinklegierung Rückziehmotor Spielzeugauto Sammlermodell für Kinder Jungen und Mädchen Geschenk 5inch Grün

TGRCM-CZ€12.114.5★370 rev

Siku 1485 Lamborghini Veneno Metall/Kunststoff Spielzeugauto für Kinder Dunkelblau Bereifung aus Gummi

Siku€4.074.6★2,562 rev

RMZ City Lamborghini Sián FKP37 Casting Car Modell Zinklegierung Spielzeugauto für Kinder und Geschenke

RMZ City€11.364.4★132 rev

AEROQUEST 1:24 Lamborghini Ferngesteuertes Auto 2.4GHz Offiziell Lizenziertes Lamborghini RC Autos für Jungen Mädchen Geburtstagsgeschenke Grün

AEROQUEST€20.744.2★599 rev

Newest

by launch date

Hot Wheels - LB-Works Lamborghini Huracán Coupé - JJJ53 - Nightspeed 8/10 - Short Card - schwarz - offizielles Lizenzmodell - Supersportwagen - Mattel 2026 (91/250) - 1:64

Mattel€13.272 rev

4mo ago

Hot Wheels Premium-Modellautos inspiriert von der Fast & Furious-Reihe Lamborghini Aventador Coupé Modellauto im Maßstab 1:64 für Sammler JHW77

Hot Wheels€11.02778 rev

4mo ago

Euker Lamborghini Kinder-Elektroauto 12V mit 2 Motoren & Fernbedienung für Kinder 3-8 Jahre Inkl. Hupe Bluetooth-Musik USB und Vorwärts-/Rückwärtsfahrt (3-7 km/h) für Kinder ab 3 Jahre (Schwarz)

Euker€124.8934 rev

5mo ago

Lamborghini LP750 Spielzeugauto im Maßstab 1:32 Druckgussmodell mit Sound- und Lichteffekten und Pull-Back-Funktion strapazierfähiges Kleinkindspielzeug geeignet für Kinder ab 3 Jahren Gold

imtfzct€19.282 rev

6mo ago

Hot Wheels 16 Lamborghini Centenario Roadster Gelb Druckguss-Spielzeugfahrzeug Maßstab 1:64 Exoticars 1/10

Hot Wheels€8.9642 rev

7mo ago

What buyers say about lamborghini

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt24%

“Super Produkt”

Spaß/Unterhaltungserlebnis14%

“Super Spielspaß”

Geschenk Zweck11%

“Geschenk kam super an”

Preis-Leistungs-Verhältnis11%

“Für den Preis ok”

beworben Vs Tatsächliches Produkt9%

“Produkt wie erwartet OK”

Sammlungsobjekte7%

“Ideal für Sammler”

Design insgesamt7%

“ein schönes Design”

Batterieeinschluss2%

“Batterien leicht zu wechseln”

Fernbedienung2%

“Das Fernbedienungssignal ist stabil”

Montage/Installation2%

“Der Aufbau macht viel Spaß und ist weder zu einfach noch zu kompliziert – ideal für ältere Kinder, Jugendliche und auch erwachsene LEGO-Fans”

What buyers complain about

Haltbarkeit20%

“Defekt nach kurzer Zeit”

Fernbedienung15%

“Fernbedienung defekt”

Funktionalität insgesamt13%

“Leider funktionierte es nicht”

Defekt Material/Teile8%

“Also defekt”

Qualität insgesamt5%

“Preis ja Qualität, nein”

Montage/Installation3%

“Teilweise etwas kompliziert zu bauen”

Gesamtgröße3%

“Das Akku-Fach ist um ein bis zwei Millimeter zu klein”

Materialqualität3%

“Und billige Material”

Farbe2%

“Neon-Grün und Schwarz als Farben zu wenig”

Spaß/Unterhaltungserlebnis2%

“Für Kinder zum spielen, nicht gut”

Top return reasons

Gesamtgröße23%

Funktionalität insgesamt14%

Defekt Material/Teile9%

Qualität insgesamt6%

Bewegungsgrad6%

Geschenk Zweck6%

beworben Vs Tatsächliches Produkt5%

Fernbedienung3%

Batterieeinschluss3%

Produktzustand3%

Common questions

Is lamborghini profitable to sell on Amazon Germany?: The niche generates €100K/yr across 35 tracked products. 4 of 9 products launched in the last 360 days are still selling. 90-day search growth is -3.7%. Flapen's verdict: Worth a look (51/100).
How competitive is the lamborghini niche?: 15 brands and 253 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 60% of demand.
What do buyers complain about in lamborghini?: Top complaints mined from reviews: Haltbarkeit, Fernbedienung, Funktionalität insgesamt. The return rate is 1.5%.
When does demand for lamborghini peak?: Demand peaks in Nov–Dec; the busiest month runs 6.9× the quietest.
What does it cost to enter the lamborghini niche?: Listings span €3.93–€124.89; the average listing price is €22.80 (sweet spot $15–$100). The average incumbent carries 2,247 reviews — the moat a new listing must climb.