Lamborghini
Lamborghini shows a sweet-spot price point ($22.80 avg), but weak search conversion (1.2%) keeps it on the watch list.
Flapen Score
Top 19% of 2,084 Spielzeug niches · +8 vs the category median of 43
Is Lamborghini profitable on Amazon?
According to Flapen's Amazon Germany niche tracking, Lamborghini is a €100K/yr Amazon Germany market (359K searches/yr). The top 5 brands hold 60% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 51/100.
Lamborghini: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -3.7% over the last 90 days and 1.2% of searches end in a purchase.
€100K
revenue / yr
Who owns the niche?
The top 5 brands hold 60% of demand, so 40% of the market is open.
40%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 35 products
Top Lamborghini products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Automobili Lamborghini Squadra Corse Weste Schwarz L
- Price
- €53.20
- Rating
- 5.0/5
- Reviews
- 12
- Age
- 3y ago
TGRCM-CZ Maßstab Lamborghini Sián FKP37 Druckguss-Modellauto Zinklegierung Rückziehmotor Spielzeugauto Sammlermodell für Kinder Jungen und Mädchen Geschenk 5inch Grün
- Price
- €12.11
- Rating
- 4.5/5
- Reviews
- 370
- Age
- 4y ago
Siku 1485 Lamborghini Veneno Metall/Kunststoff Spielzeugauto für Kinder Dunkelblau Bereifung aus Gummi
- Price
- €4.07
- Rating
- 4.6/5
- Reviews
- 2,562
- Age
- 9y ago
RMZ City Lamborghini Sián FKP37 Casting Car Modell Zinklegierung Spielzeugauto für Kinder und Geschenke
- Price
- €11.36
- Rating
- 4.4/5
- Reviews
- 132
- Age
- 4y ago
AEROQUEST 1:24 Lamborghini Ferngesteuertes Auto 2.4GHz Offiziell Lizenziertes Lamborghini RC Autos für Jungen Mädchen Geburtstagsgeschenke Grün
- Price
- €20.74
- Rating
- 4.2/5
- Reviews
- 599
- Age
- 1y ago
Trending
90-day click momentumAutomobili Lamborghini Squadra Corse Weste Schwarz L
- Price
- €53.20
- Rating
- 5.0/5
- Reviews
- 12
- Age
- 3y ago
Lamborghini LP750 Spielzeugauto im Maßstab 1:32 Druckgussmodell mit Sound- und Lichteffekten und Pull-Back-Funktion strapazierfähiges Kleinkindspielzeug geeignet für Kinder ab 3 Jahren Gold
- Price
- €19.28
- Rating
- 2.9/5
- Reviews
- 2
- Age
- 6mo ago
Hot Wheels - LB-Works Lamborghini Huracán Coupé - JJJ53 - Nightspeed 8/10 - Short Card - schwarz - offizielles Lizenzmodell - Supersportwagen - Mattel 2026 (91/250) - 1:64
- Price
- €13.27
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 4mo ago
Hot Wheels Premium-Modellautos inspiriert von der Fast & Furious-Reihe Lamborghini Aventador Coupé Modellauto im Maßstab 1:64 für Sammler JHW77
- Price
- €11.02
- Rating
- 4.6/5
- Reviews
- 778
- Age
- 4mo ago
Euker Lamborghini Kinder-Elektroauto 12V mit 2 Motoren & Fernbedienung für Kinder 3-8 Jahre Inkl. Hupe Bluetooth-Musik USB und Vorwärts-/Rückwärtsfahrt (3-7 km/h) für Kinder ab 3 Jahre (Schwarz)
- Price
- €124.89
- Rating
- 4.0/5
- Reviews
- 34
- Age
- 5mo ago
Newest
by launch dateHot Wheels - LB-Works Lamborghini Huracán Coupé - JJJ53 - Nightspeed 8/10 - Short Card - schwarz - offizielles Lizenzmodell - Supersportwagen - Mattel 2026 (91/250) - 1:64
- Price
- €13.27
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 4mo ago
Hot Wheels Premium-Modellautos inspiriert von der Fast & Furious-Reihe Lamborghini Aventador Coupé Modellauto im Maßstab 1:64 für Sammler JHW77
- Price
- €11.02
- Rating
- 4.6/5
- Reviews
- 778
- Age
- 4mo ago
Euker Lamborghini Kinder-Elektroauto 12V mit 2 Motoren & Fernbedienung für Kinder 3-8 Jahre Inkl. Hupe Bluetooth-Musik USB und Vorwärts-/Rückwärtsfahrt (3-7 km/h) für Kinder ab 3 Jahre (Schwarz)
- Price
- €124.89
- Rating
- 4.0/5
- Reviews
- 34
- Age
- 5mo ago
Lamborghini LP750 Spielzeugauto im Maßstab 1:32 Druckgussmodell mit Sound- und Lichteffekten und Pull-Back-Funktion strapazierfähiges Kleinkindspielzeug geeignet für Kinder ab 3 Jahren Gold
- Price
- €19.28
- Rating
- 2.9/5
- Reviews
- 2
- Age
- 6mo ago
Hot Wheels 16 Lamborghini Centenario Roadster Gelb Druckguss-Spielzeugfahrzeug Maßstab 1:64 Exoticars 1/10
- Price
- €8.96
- Rating
- 4.5/5
- Reviews
- 42
- Age
- 7mo ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.
Brands
15 falling
Sellers
253
Top-5 brand share
60%
Top 20: 100%
Top-5 click share
40%
Top 20: 81%
Open market
34%
- Lamborghini19%
- TGRCM-CZ17%
- Siku11%
- Hot Wheels7%
- AEROQUEST6%
- TOKAXI6%
Lamborghini demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 6.9×
Top Lamborghini search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- lamborghini177K/yr
- lamborghini spielzeugauto84K/yr
- hot wheels lamborghini21K/yr
- lambo14K/yr
- lamborghini modellauto18K/yr
- lamborghini huracan11K/yr
- siku lamborghini8K/yr
- modellauto lamborghini7K/yr
- lamborghini hot wheels5K/yr
- lamborghini aventador6K/yr
What reviews say buyers love and hate about Lamborghini
What buyers mention most, as a share of all reviews.
What buyers love
88% of reviews“Super Produkt”
“Super Spielspaß”
“Geschenk kam super an”
“Für den Preis ok”
“Produkt wie erwartet OK”
What buyers complain about
75% of reviews“Defekt nach kurzer Zeit”
“Fernbedienung defekt”
“Leider funktionierte es nicht”
“Also defekt”
“Preis ja Qualität, nein”
Lamborghini return rate & reasons
Why buyers send it back, as a share of all return requests.
1.5%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Lamborghini questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
