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Labubu Kleidung

Fail

Demand is soft, at -53.9% this quarter, so Labubu Kleidung is a Fail.

Flapen Score
48
48 / 100
Top 29% of 2,084 Spielzeug niches · +5 vs the category median of 43
Market size
€170K/yr698K searches / yr
90-day growth
-53.9%search demand this quarter
Competition
34%top-5 click share · 23 brands · 28 sellers

Flapen Score

Labubu Kleidung against its category

The dotted line is the Spielzeug average. Past it, Labubu Kleidung is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Labubu Kleidung market on Amazon at a glance

Shoppers on Amazon Germany searched for Labubu Kleidung 698K times last year and spent an estimated €170K. The top 5 brands take 75% of clicks. Demand peaks in Jul–Aug–Sep. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 2.6% of those searches ended in a purchase.

Shoppers searched for this 698K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -53.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €170K a year.

Searches, last 12 months
698K
Growth, 90 days vs prior 90
-53.9%
Conversion, latest week
2.6%
Market size, estimated
€170Ka year
Peak month
August20.9× the quietest month
Top search term
labubu kleidung417K searches a year

02 · Price

A sale here is worth €9.19.

Listings sell for €9.19 on average, from €3.04 to €47.88. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 100 to 250 of them. At €9.19 that is €919 to €2K a year per listing.

Average price
€9.19under the $15 to $100 sweet spot
Price range
€3.04–€47.88
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
15K–20K
Units per listing a year
100–250
Revenue per listing a year
€919–€2K
Returns
1.9%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

68% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 38.7% of listings are out of stock. The average listing ranks #828 within Plüsch-Spielzeug. It carries 56 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
68%
Prime listings
93%
Out of stock, average day
38.7%
Average rank
#828in Plüsch-Spielzeug
Average rating
4.49 starsAmazon Germany average 4.37 stars
Average reviews
56per listing
Listings tracked
44

04 · Newcomers

0 of last year's 15 launches cleared the first-year sales bar.

15 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 21 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
15
Successful launches
0Amazon's first-year sales bar
Average brand age
21 months

Products

Top Labubu Kleidung products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 17, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 34% of clicks, no more. An open shelf where new products get seen.

€0€5K€10K€15K€20K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

Brands

23 falling

Sellers

28

Est. top-5 brand share

75%

Top 20: 98%

Est. top-5 click share

34%

Top 20: 78%

Open market

22%

  • Carreuty45%
  • dollbie11%
  • Verdelume7%
  • Generisch6%
  • WanderGo5%
  • AICase3%

Demand

Labubu Kleidung search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KPrime Day '25Spike '25JulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jul, Aug, Sep · busiest ÷ quietest = 20.9×

Search terms

Top Labubu Kleidung search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • labubu kleidung417K/yr
  • labubu zubehör47K/yr
  • labubu outfit37K/yr
  • labubu klamotten41K/yr
  • labubu clothes14K/yr
  • labubu kostüm21K/yr
  • kleidung labubu18K/yr
  • la bubu kleidung10K/yr
  • labubu kleidung set13K/yr
  • kleidung für labubu9K/yr

Reviews and returns

What reviews say buyers love and hate about Labubu Kleidung

We read the reviews and the return reasons for every product selling here.

52%of positive reviews mention “Gesamtgröße”
25%of negative reviews mention “Qualität insgesamt”
1.9%of orders come back
“Ungenügende Qualität”
A buyer, on “Qualität insgesamt”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Labubu Kleidung questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data