Labubu
soft demand (-41.2% this quarter) — Labubu doesn't clear our bar today.
Flapen Score
Top 42% of 2,084 Spielzeug niches · +2 vs the category median of 43
Is Labubu profitable on Amazon?
According to Flapen's Amazon Germany niche tracking, Labubu is a €2.3M/yr Amazon Germany market (7.4M searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Jun–Jul–Aug–Sep. Verdict: Skip it — 45/100.
Labubu: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -41.2% over the last 90 days and 0.8% of searches end in a purchase.
€2.3M
revenue / yr
Who owns the niche?
The top 5 brands hold 97% of demand, so 3% of the market is open.
3%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 25 products
Top Labubu products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
POP MART THE Monsters COCA-COLA Series-Vinyl Face Plush Pendant 1PC Figuren-Überraschungsbox Plüschpuppe Kunst zufällige Actionfigur Sammlerstücke
- Price
- €23.79
- Rating
- 4.7/5
- Reviews
- 1,060
- Age
- 1y ago
POP MART The Monster Big into Energy Series Vinyl-Anhängerbox
- Price
- €59.70
- Rating
- 4.5/5
- Reviews
- 443
- Age
- 9mo ago
POP MART The Monster Pin for Love Serie Plüsch-Anhänger (N-Z) Popmart Mini Labubu Rabubu 4.0 Love Mini Love Schlüsselanhänger Online Plüschtier Liebeskörper Geschenk
- Price
- €37.71
- Rating
- 4.4/5
- Reviews
- 207
- Age
- 7mo ago
POP MART Monster Tasty Macarons Vinyl Face Blind Box Figuren zufälliges Design modernes Wohnspielzeug Sammlerstück-Set für Schreibtisch 1 Stück
- Price
- €73.28
- Rating
- 4.6/5
- Reviews
- 1,584
- Age
- 2y ago
POP MART THE Monsters - Have a Seat Vinyl Plush Whole Set Figuren-Überraschungsbox Plüschpuppe Kunst zufällige Actionfigur Sammlerstücke
- Price
- €99.39
- Rating
- 4.7/5
- Reviews
- 1,060
- Age
- 2y ago
Trending
90-day click momentum
Rolife Suri Magisches Tier Blind Box 1 Zufällige Figur aus 6 Vinyl Plüschfigur 15-21cm Plüsch Anime Actionfigur Sammlerfigur Spielzeug Geschenk Für Sammler
- Price
- €19.78
- Rating
- 4.2/5
- Reviews
- 11
- Age
- 5mo ago
Pop Mart The Monster Labubu Vinyl-Gesicht im Macaron-Motiv
- Price
- €50.53
- Rating
- 4.7/5
- Reviews
- 216
- Age
- 4mo ago
POP MART The Monster Pin for Love Serie Plüsch-Anhänger (N-Z) Popmart Mini Labubu Rabubu 4.0 Love Mini Love Schlüsselanhänger Online Plüschtier Liebeskörper Geschenk
- Price
- €37.71
- Rating
- 4.4/5
- Reviews
- 207
- Age
- 7mo ago
Plüsch-Schlüsselanhänger Otter-Anhänger für Damen Teenager und Tierliebhaber für Handtaschen Geldbörsen Rucksäcke und Autoschlüssel Geburtstagsgeschenk Grau Größe M
- Price
- €6.87
- Rating
- 4.5/5
- Reviews
- 199
- Age
- 1y ago
POP MART LABUBU Time to chill Vinyl Plush 1PC Pop Figuren Zufällige Figuren Actionfiguren Sammelfiguren und Sammler Kunstspielzeug Spielzeug Figuren Geschenk
- Price
- €121.97
- Rating
- 4.7/5
- Reviews
- 423
- Age
- 2y ago
Newest
by launch datePop Mart The Monster Labubu Vinyl-Gesicht im Macaron-Motiv
- Price
- €50.53
- Rating
- 4.7/5
- Reviews
- 216
- Age
- 4mo ago
Rolife Suri Magisches Tier Blind Box 1 Zufällige Figur aus 6 Vinyl Plüschfigur 15-21cm Plüsch Anime Actionfigur Sammlerfigur Spielzeug Geschenk Für Sammler
- Price
- €19.78
- Rating
- 4.2/5
- Reviews
- 11
- Age
- 5mo ago
Disney YuYus Stitch Wave 1 Plüsch-Vinyl-Charms im Blindbox-Format Bag-Charm-Trend 9 tierische Designs wie Tiger oder Axolotl Karabiner Überraschungsfigur ca. 12 cm für Kinder & Fans
- Price
- €14.98
- Rating
- 4.7/5
- Reviews
- 88
- Age
- 5mo ago
POP MART The Monster Pin for Love Serie Plüsch-Anhänger (N-Z) Popmart Mini Labubu Rabubu 4.0 Love Mini Love Schlüsselanhänger Online Plüschtier Liebeskörper Geschenk
- Price
- €37.71
- Rating
- 4.4/5
- Reviews
- 207
- Age
- 7mo ago
POP MART The Monster Big into Energy Series Vinyl-Anhängerbox
- Price
- €59.70
- Rating
- 4.5/5
- Reviews
- 443
- Age
- 9mo ago
Competition: brands, sellers & click share
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.
Brands
8 rising
Sellers
66
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
53%
Top 20: 95%
Open market
2%
- POP MART86%
- Xiujuers6%
- Carreuty3%
- Tizee2%
- Simba1%
- CRAZE Magic Slime1%
- Open — no brand owns it (2 brands, 2%)
Labubu demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jun, Jul, Aug, Sep · busiest ÷ quietest = 17.9×
Top Labubu search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- labubu2.2M/yr
- nabu856K/yr
- labubu original2.5M/yr
- labubu popmart720K/yr
- la bubu149K/yr
- labubu puppe259K/yr
- la bubu original40K/yr
- labubu original blind box pop mart110K/yr
- labubu schlüsselanhänger60K/yr
- the monsters labubu74K/yr
What reviews say buyers love and hate about Labubu
What buyers mention most, as a share of all reviews.
What buyers love
91% of reviews“Passt”
“Hochwertiger Bag Charm”
“Stitch Blindbox Charm – Süße Überraschung”
“Ganz weich”
“Stitch kommen hier voll auf ihre Kosten”
What buyers complain about
78% of reviews“Leider schon geöffnet gewesen”
“Derzeit knapp 20 Euro finde ich persönlich aber zu teuer für diesen Charm, zumal man, wenn man einen bestimmten im Auge hat, auch einen "Fehlkauf" haben kann.”
“So ein schrott Billiges Material”
“Die Box selbst ist recht groß”
“qualitativ hinkt diese noch etwas hinter den Marktführern.”
Labubu return rate & reasons
Why buyers send it back, as a share of all return requests.
3.7%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Labubu questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
