Is labubu profitable to sell on Amazon Germany?

The niche generates €2.3M/yr across 25 tracked products. 4 of 9 products launched in the last 360 days are still selling. 90-day search growth is -41.2%. Flapen's verdict: Skip it (45/100).

How competitive is the labubu niche?

8 brands and 66 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 97% of demand.

What do buyers complain about in labubu?

Top complaints mined from reviews: Produktzustand, Preis-Leistungs-Verhältnis, Materialqualität. The return rate is 3.7%.

When does demand for labubu peak?

Demand peaks in Jun–Jul–Aug–Sep; the busiest month runs 17.9× the quietest.

What does it cost to enter the labubu niche?

Listings span €5.84–€121.97; the average listing price is €41.04 (sweet spot $15–$100). The average incumbent carries 530 reviews — the moat a new listing must climb.

labubu

Skip it

Soft demand (-41.2% this quarter) — this niche doesn't clear our bar today.

Market size

Incredible€2.3M

€2.3M/yr · 7.4M searches

Avg price

Incredible€41.04

avg listing price — sweet spot $15–$100

Review moat

Good529.52

avg incumbent reviews — the moat a new listing must climb

Price range

Good€5.84–€121.97

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good53%

top-5 click share — leaders hold, buyers still browse

Returns

Okay3.7%

return rate — above 5% kills the launch gate

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Bad0.8%

search→purchase rate — share of searches ending in a sale

Brand share

Bad97%

top-5 brand share — brand-locked demand

Growth

Bad-41.2%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon Germany niche tracking, labubu is a €2.3M/yr Amazon Germany market (7.4M searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Jun–Jul–Aug–Sep. Verdict: Skip it — 45/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

labubu market data

Units sold / yr: 30K–40K; avg 1,250–1,500/product
Revenue / yr: €1.2M–€1.6M; units × avg price
Conversion rate: 0.8%
Avg BSR: #366
Page quality: 0%
Prime: 92%
Sponsored: 44%
Out of stock: 22.8%
Avg brand age: 21 months
Avg seller age: 179 days

Competition & brand share

The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.

Brands

8 rising

Sellers

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

53%

Top 20: 95%

Open market

POP MART86%
Xiujuers6%
Carreuty3%
Tizee2%
Simba1%
CRAZE Magic Slime1%
Open — no brand owns it (2 brands, 2%)

Demand & seasonality

Weekly Amazon search volume, last 83 weeks — -41.2% search growth over the last 90 days.

Peak months: Jun, Jul, Aug, Sep · busiest ÷ quietest = 17.9×

Open Trend

Top labubu search terms

labubu2.2M/yr -35.2%0.7% conv.
nabu856K/yr -38.9%0.0% conv.
labubu original2.5M/yr -52.7%0.8% conv.
labubu popmart720K/yr -44.5%0.3% conv.
la bubu149K/yr -36.1%0.2% conv.
labubu puppe259K/yr -53.1%0.3% conv.
la bubu original40K/yr -34.3%0.5% conv.
labubu original blind box pop mart110K/yr -66.1%0.6% conv.
labubu schlüsselanhänger60K/yr -12.5%0.6% conv.
the monsters labubu74K/yr -54.4%0.3% conv.

All search terms

Top labubu products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

POP MART THE Monsters COCA-COLA Series-Vinyl Face Plush Pendant 1PC Figuren-Überraschungsbox Plüschpuppe Kunst zufällige Actionfigur Sammlerstücke

POP MART€23.794.7★1,060 rev

POP MART The Monster Big into Energy Series Vinyl-Anhängerbox

POP MART€59.704.5★443 rev

POP MART The Monster Pin for Love Serie Plüsch-Anhänger (N-Z) Popmart Mini Labubu Rabubu 4.0 Love Mini Love Schlüsselanhänger Online Plüschtier Liebeskörper Geschenk

POP MART€37.714.4★207 rev

POP MART Monster Tasty Macarons Vinyl Face Blind Box Figuren zufälliges Design modernes Wohnspielzeug Sammlerstück-Set für Schreibtisch 1 Stück

POP MART€73.284.6★1,584 rev

POP MART THE Monsters - Have a Seat Vinyl Plush Whole Set Figuren-Überraschungsbox Plüschpuppe Kunst zufällige Actionfigur Sammlerstücke

POP MART€99.394.7★1,060 rev

Newest

by launch date

Pop Mart The Monster Labubu Vinyl-Gesicht im Macaron-Motiv

POP MART€50.53216 rev

4mo ago

Rolife Suri Magisches Tier Blind Box 1 Zufällige Figur aus 6 Vinyl Plüschfigur 15-21cm Plüsch Anime Actionfigur Sammlerfigur Spielzeug Geschenk Für Sammler

Rolife€19.7811 rev

5mo ago

Disney YuYus Stitch Wave 1 Plüsch-Vinyl-Charms im Blindbox-Format Bag-Charm-Trend 9 tierische Designs wie Tiger oder Axolotl Karabiner Überraschungsfigur ca. 12 cm für Kinder & Fans

Simba€14.9888 rev

5mo ago

POP MART The Monster Pin for Love Serie Plüsch-Anhänger (N-Z) Popmart Mini Labubu Rabubu 4.0 Love Mini Love Schlüsselanhänger Online Plüschtier Liebeskörper Geschenk

POP MART€37.71207 rev

7mo ago

POP MART The Monster Big into Energy Series Vinyl-Anhängerbox

POP MART€59.70443 rev

9mo ago

What buyers say about labubu

What buyers praise and complain about, mined from review topics.

What buyers love

Gesamtgröße25%

“Passt”

Qualität insgesamt18%

“Hochwertiger Bag Charm”

Geschenk Zweck10%

“Stitch Blindbox Charm – Süße Überraschung”

Weiches Gefühl9%

“Ganz weich”

Preis-Leistungs-Verhältnis8%

“Stitch kommen hier voll auf ihre Kosten”

Design insgesamt6%

“9 verschiedene Designs – von klassisch süß bis super ausgefallen (Tiger- oder Axolotl-Style sind echte Hingucker!).”

beworben Vs Tatsächliches Produkt5%

“Erwartungen erfüllt”

Spaß/Unterhaltungserlebnis5%

“Hier hat es auf jeden Fall für einen Überraschungsmoment gesorgt”

Materialqualität3%

“Besonders positiv überrascht hat mich die Verarbeitung und Materialqualität”

Stärke2%

“Was ich richtig stark finde:”

What buyers complain about

Produktzustand25%

“Leider schon geöffnet gewesen”

Preis-Leistungs-Verhältnis25%

“Derzeit knapp 20 Euro finde ich persönlich aber zu teuer für diesen Charm, zumal man, wenn man einen bestimmten im Auge hat, auch einen "Fehlkauf" haben kann.”

Materialqualität8%

“So ein schrott Billiges Material”

Gesamtgröße7%

“Die Box selbst ist recht groß”

Qualität insgesamt4%

“qualitativ hinkt diese noch etwas hinter den Marktführern.”

beworben Vs Tatsächliches Produkt4%

“Hier ist nicht angezeigt, was man erhält”

Hartes Gefühl4%

“Mich stört die harte Haptik in dem Weichen Stoff”

Top return reasons

Gesamtgröße27%

Geschenk Zweck21%

Produktzustand18%

beworben Vs Tatsächliches Produkt7%

Preis-Leistungs-Verhältnis6%

Farbe6%

Defekt Material/Teile4%

Qualität insgesamt3%

Funktionalität insgesamt2%

Fall/Aufprallschutz1%

Common questions

Is labubu profitable to sell on Amazon Germany?: The niche generates €2.3M/yr across 25 tracked products. 4 of 9 products launched in the last 360 days are still selling. 90-day search growth is -41.2%. Flapen's verdict: Skip it (45/100).
How competitive is the labubu niche?: 8 brands and 66 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 97% of demand.
What do buyers complain about in labubu?: Top complaints mined from reviews: Produktzustand, Preis-Leistungs-Verhältnis, Materialqualität. The return rate is 3.7%.
When does demand for labubu peak?: Demand peaks in Jun–Jul–Aug–Sep; the busiest month runs 17.9× the quietest.
What does it cost to enter the labubu niche?: Listings span €5.84–€121.97; the average listing price is €41.04 (sweet spot $15–$100). The average incumbent carries 530 reviews — the moat a new listing must climb.