Is Labubu profitable to sell on Amazon Germany?

Flapen scores Labubu 45 out of 100 on Amazon Germany, a Fail. Shoppers spend €2.3M a year across 25 tracked products. 4 of the 9 products launched in the last year cleared the first-year sales bar. Search demand grew -41.2% in the last 90 days.

How competitive is the Labubu niche on Amazon Germany?

8 brands and 66 sellers compete in Labubu on Amazon Germany. The top 5 Labubu products take 53% of clicks, and the top 5 brands take 97%.

What do buyers complain about in Labubu?

Labubu buyers on Amazon Germany complain most about Produktzustand, Preis-Leistungs-Verhältnis, and Materialqualität. An estimated 3.7% of orders come back.

When does demand for Labubu peak?

Search demand for Labubu on Amazon Germany peaks in Jun–Jul–Aug–Sep, and the busiest month runs 17.9× the quietest.

What does it cost to enter the Labubu niche?

Labubu sells for €41.04 on average on Amazon Germany, inside the $15 to $100 sweet spot. Listings run €5.84 to €121.97. The average product has 530 reviews, the count a new listing must catch up to.

Labubu

Fail

Demand is soft, at -41.2% this quarter, so Labubu is a Fail.

Flapen Score: 45
45 / 100Top 42% of 2,084 Spielzeug niches · +2 vs the category median of 43
Market size: €2.3M/yr7.4M searches / yr
90-day growth: -41.2%search demand this quarter
Competition: 53%top-5 click share · 8 brands · 66 sellers

Flapen Score

Labubu against its category

The dotted line is the Spielzeug average. Past it, Labubu is stronger. Inside it, weaker.

45Fail

This niche Category average

See the method

Market

The Labubu market on Amazon at a glance

Shoppers on Amazon Germany searched for Labubu 7.4M times last year and spent an estimated €2.3M. The top 5 brands take 97% of clicks. Demand peaks in Jun–Jul–Aug–Sep. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 0.8% of those searches ended in a purchase.

Shoppers searched for this 7.4M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -41.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €2.3M a year.

Searches, last 12 months: 7.4M
Growth, 90 days vs prior 90: -41.2%
Conversion, latest week: 0.8%
Market size, estimated: €2.3Ma year
Peak month: July17.9× the quietest month
Top search term: labubu2.2M searches a year

02 · Price

A sale here is worth €41.04.

Listings sell for €41.04 on average, from €5.84 to €121.97. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,250 to 1,500 of them. At €41.04 that is €51K to €62K a year per listing.

Average price: €41.04inside the $15 to $100 sweet spot
Price range: €5.84–€121.97
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 30K–40K
Units per listing a year: 1,250–1,500
Revenue per listing a year: €51K–€62K
Returns: 3.7%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

44% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 22.8% of listings are out of stock. The average listing ranks #366 within Hobbys. It carries 530 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings: 44%
Prime listings: 92%
Out of stock, average day: 22.8%
Average rank: #366in Hobbys
Average rating: 4.53 starsAmazon Germany average 4.37 stars
Average reviews: 530per listing
Listings tracked: 25

04 · Newcomers

4 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 21 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months: 9
Successful launches: 4Amazon's first-year sales bar
Average brand age: 21 months

Products

Top Labubu products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

Brands

8 rising

Sellers

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

53%

Top 20: 95%

Open market

Brand 186%
Brand 26%
Brand 33%
Brand 42%
Brand 51%
Brand 61%
Open — no brand owns it (2 brands, 2%)

Demand

Labubu search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Jun, Jul, Aug, Sep · busiest ÷ quietest = 17.9×

Search terms

Top Labubu search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

labubu2.2M/yr -35.2%0.7% conv.
nabu856K/yr -38.9%0.0% conv.
labubu original2.5M/yr -52.7%0.8% conv.
labubu popmart720K/yr -44.5%0.3% conv.
la bubu149K/yr -36.1%0.2% conv.
labubu puppe259K/yr -53.1%0.3% conv.
la bubu original40K/yr -34.3%0.5% conv.
labubu original blind box pop mart110K/yr -66.1%0.6% conv.
labubu schlüsselanhänger60K/yr -12.5%0.6% conv.
the monsters labubu74K/yr -54.4%0.3% conv.

Reviews and returns

What reviews say buyers love and hate about Labubu

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Gesamtgröße”

25%of negative reviews mention “Produktzustand”

3.7%of orders come back

“Leider schon geöffnet gewesen”

A buyer, on “Produktzustand”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

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FAQ

Common Labubu questions

Answered from the same tracked data.

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