Labubu

Shoppers searched for this 7.4M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -41.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €2.3M a year.

Searches, last 12 months

7.4M

Growth, 90 days vs prior 90

-41.2%

Conversion, latest week

0.8%

Market size, estimated

€2.3Ma year

Peak month

July17.9× the quietest month

Top search term

labubu2.2M searches a year

Listings sell for €41.04 on average, from €5.84 to €121.97. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,250 to 1,500 of them. At €41.04 that is €51K to €62K a year per listing.

Average price

€41.04inside the $15 to $100 sweet spot

Price range

€5.84–€121.97

Amazon Germany median price

€18.99across 29,809 niches

Units sold a year

30K–40K

Units per listing a year

1,250–1,500

Revenue per listing a year

€51K–€62K

Returns

3.7%of orders · Amazon Germany median 1.1%

44% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 22.8% of listings are out of stock. The average listing ranks #366 within Hobbys. It carries 530 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings

44%

Prime listings

92%

Out of stock, average day

22.8%

Average rank

#366in Hobbys

Average rating

4.53 starsAmazon Germany average 4.37 stars

Average reviews

530per listing

Listings tracked

25

9 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 21 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

9

Successful launches

4Amazon's first-year sales bar

Average brand age

21 months