Krokodil

Shoppers searched for this 406K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 4.7% of those searches ended in a purchase. Searches in the last 90 days moved +11.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €195K a year.

Searches, last 12 months

406K

Growth, 90 days vs prior 90

+11.7%

Conversion, latest week

4.7%

Market size, estimated

€195Ka year

Peak month

December5.5× the quietest month

Top search term

krokodil76K searches a year

Listings sell for €10.15 on average, from €5.24 to €15.54. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,000 to 1,250 of them. At €10.15 that is €10K to €13K a year per listing.

Average price

€10.15under the $15 to $100 sweet spot

Price range

€5.24–€15.54

Amazon Germany median price

€18.99across 29,809 niches

Units sold a year

15K–20K

Units per listing a year

1,000–1,250

Revenue per listing a year

€10K–€13K

Returns

1.5%of orders · Amazon Germany median 1.1%

65% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #459 within Party- & Scherzartikel. It carries 2,599 reviews at 4.22 stars, so a new listing needs social proof before a better product.

Sponsored listings

65%

Prime listings

94%

Out of stock, average day

1.5%

Average rank

#459in Party- & Scherzartikel

Average rating

4.22 starsAmazon Germany average 4.37 stars

Average reviews

2,599per listing

Listings tracked

17

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

0Amazon's first-year sales bar

Average brand age

44 months