Is Kreisel profitable to sell on Amazon Germany?

Flapen scores Kreisel 53 out of 100 on Amazon Germany, a Maybe. Shoppers spend €117K a year across 48 tracked products. 1 of the 2 products launched in the last year cleared the first-year sales bar. Search demand grew -33.1% in the last 90 days.

How competitive is the Kreisel niche on Amazon Germany?

26 brands and 135 sellers compete in Kreisel on Amazon Germany. The top 5 Kreisel products take 37% of clicks, and the top 5 brands take 62%.

What do buyers complain about in Kreisel?

Kreisel buyers on Amazon Germany complain most about Haltbarkeit, Qualität insgesamt, and Gesamtgröße. An estimated 1.6% of orders come back.

When does demand for Kreisel peak?

Search demand for Kreisel on Amazon Germany peaks in Nov–Dec, and the busiest month runs 2.6× the quietest.

What does it cost to enter the Kreisel niche?

Kreisel sells for €12.99 on average on Amazon Germany, outside the $15 to $100 sweet spot. Listings run €4.78 to €58.87. The average product has 592 reviews, the count a new listing must catch up to.

Kreisel

Maybe

An estimated 1.6% of orders come back. But demand is soft, at -33.1% this quarter, so Kreisel is a Maybe.

Flapen Score: 53
53 / 100Top 15% of 2,084 Spielzeug niches · +10 vs the category median of 43
Market size: €117K/yr325K searches / yr
90-day growth: -33.1%search demand this quarter
Competition: 37%top-5 click share · 26 brands · 135 sellers

Flapen Score

Kreisel against its category

The dotted line is the Spielzeug average. Past it, Kreisel is stronger. Inside it, weaker.

53Maybe

This niche Category average

See the method

Market

The Kreisel market on Amazon at a glance

Shoppers on Amazon Germany searched for Kreisel 325K times last year and spent an estimated €117K. The top 5 brands take 62% of clicks. Demand peaks in Nov–Dec. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 2.8% of those searches ended in a purchase.

Shoppers searched for this 325K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -33.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €117K a year.

Searches, last 12 months: 325K
Growth, 90 days vs prior 90: -33.1%
Conversion, latest week: 2.8%
Market size, estimated: €117Ka year
Peak month: December2.6× the quietest month
Top search term: kreisel113K searches a year

02 · Price

A sale here is worth €12.99.

Listings sell for €12.99 on average, from €4.78 to €58.87. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At €12.99 that is €1K to €3K a year per listing.

Average price: €12.99under the $15 to $100 sweet spot
Price range: €4.78–€58.87
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 8K–10K
Units per listing a year: 100–250
Revenue per listing a year: €1K–€3K
Returns: 1.6%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 8.0% of listings are out of stock. The average listing ranks #71 within Baby- & Kleinkindspielzeug. It carries 592 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings: 75%
Prime listings: 98%
Out of stock, average day: 8.0%
Average rank: #71in Baby- & Kleinkindspielzeug
Average rating: 4.35 starsAmazon Germany average 4.37 stars
Average reviews: 592per listing
Listings tracked: 48

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months: 2
Successful launches: 1Amazon's first-year sales bar
Average brand age: 42 months

Products

Top Kreisel products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 37% of clicks. An open shelf where new products get seen.

Brands

26 falling

Sellers

135

Top-5 brand share

62%

Top 20: 96%

Top-5 click share

37%

Top 20: 77%

Open market

34%

Brand 124%
Brand 213%
Brand 311%
Brand 47%
Brand 56%
Brand 65%

Demand

Kreisel search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Nov, Dec · busiest ÷ quietest = 2.6×

Search terms

Top Kreisel search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

kreisel113K/yr -24.3%2.0% conv.
kreisel für kinder67K/yr -46.4%2.8% conv.
brummkreisel51K/yr -35.4%2.7% conv.
holzkreisel18K/yr -4.8%3.8% conv.
kreisel holz16K/yr -27.1%3.3% conv.
kreisel baby15K/yr -41.8%1.8% conv.
kreisel metall9K/yr -56.8%1.0% conv.
spinning top5K/yr -14.7%1.7% conv.
holzkreisel für kinder7K/yr -37.8%5.1% conv.
kreisel kinder5K/yr -16.4%2.9% conv.

Reviews and returns

What reviews say buyers love and hate about Kreisel

We read the reviews and the return reasons for every product selling here.

35%of positive reviews mention “Spaß/Unterhaltungserlebnis”

23%of negative reviews mention “Haltbarkeit”

1.6%of orders come back

“Nach dem ersten Mal defekt”

A buyer, on “Haltbarkeit”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

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FAQ

Common Kreisel questions

Answered from the same tracked data.

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