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Kreideeier

Fail

Demand is soft, at -96.9% this quarter, so Kreideeier is a Fail.

Flapen Score
35
35 / 100
Ranks 1,651 of 2,084 Spielzeug niches · −8 vs the category median of 43
Market size
€39K/yr32K searches / yr
90-day growth
-96.9%search demand this quarter
Competition
78%top-5 click share · 7 brands · 36 sellers

Flapen Score

Kreideeier against its category

The dotted line is the Spielzeug average. Past it, Kreideeier is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kreideeier market on Amazon at a glance

Shoppers on Amazon Germany searched for Kreideeier 32K times last year and spent an estimated €39K. The top 5 brands take 89% of clicks. Demand peaks in Mar–Apr. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 11.8% of those searches ended in a purchase.

Shoppers searched for this 32K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 11.8% of those searches ended in a purchase. Searches in the last 90 days moved -96.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €39K a year.

Searches, last 12 months
32K
Growth, 90 days vs prior 90
-96.9%
Conversion, latest week
11.8%
Market size, estimated
€39Ka year
Peak month
March264.5× the quietest month
Top search term
kreide eier14K searches a year

02 · Price

A sale here is worth €10.45.

Listings sell for €10.45 on average, from €4.32 to €29.91. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At €10.45 that is €1K to €3K a year per listing.

Average price
€10.45under the $15 to $100 sweet spot
Price range
€4.32–€29.91
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
€1K–€3K
Returns
0.2%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

33% of listings pay for placement with sponsored ads. 44% ship with Prime. On an average day, 22.0% of listings are out of stock. The average listing ranks #72 within Kunst & Handwerk. It carries 1,535 reviews at 4.75 stars, so a new listing needs social proof before a better product.

Sponsored listings
33%
Prime listings
44%
Out of stock, average day
22.0%
Average rank
#72in Kunst & Handwerk
Average rating
4.75 starsAmazon Germany average 4.37 stars
Average reviews
1,535per listing
Listings tracked
9

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
36 months

Products

Top Kreideeier products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.

Brands

7 rising

Sellers

36

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

4%

  • Brand 131%
  • Brand 223%
  • Brand 316%
  • Brand 411%
  • Brand 58%
  • Brand 66%
  • Open — no brand owns it (1 brand, 4%)

Demand

Kreideeier search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '25Black Friday '25Holiday '25Spike '26MayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Mar, Apr · busiest ÷ quietest = 264.5×

Search terms

Top Kreideeier search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kreide eier14K/yr
  • kreideeier9K/yr
  • kreideeier kinder5K/yr
  • kreide-eier 6er-set2K/yr
  • ostereier kreide3K/yr

Reviews and returns

What reviews say buyers love and hate about Kreideeier

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Farbe”
40%of negative reviews mention “Farbe”
0.2%of orders come back
“Farbliche Katastrophe”
A buyer, on “Farbe”40% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Kreideeier questions

Answered from the same tracked data.