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Kreideeier

soft demand (-96.9% this quarter) — Kreideeier doesn't clear our bar today.

Flapen Score

35
Skip it

Ranks 1,651 of 2,084 Spielzeug niches · −8 vs the category median of 43

Market size 10Growth 0Conversion 94Competition 18Returns 99Price range 58Avg price 37Brand share 26Review moat 50Quality gap 16
This niche Category average · 2,084 niches

Is Kreideeier profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Kreideeier is a €39K/yr Amazon Germany market (32K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Mar–Apr. Verdict: Skip it — 35/100.

Kreideeier: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -96.9% over the last 90 days and 11.8% of searches end in a purchase.

€39K

revenue / yr

Units sold / yr3K
Search volume / yr-96.9%32K
Conversion rate11.8%
Avg price€10.45

Who owns the niche?

The top 5 brands hold 89% of demand, so 11% of the market is open.

11%

open market share

Brands · sellers7 · 36
Top-5 product click share78%
Open market11%
Avg brand age36 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.8★ — the gap to enter on.

0/100

page quality · 9 products

Sponsored placement33%
New entrants (1y)2· 0 succeeded
Avg rating4.8★
Avg reviews1,535

Top Kreideeier products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.

€0€4K€8K€12K€16K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

7 rising

Sellers

36

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

4%

  • Eberhard Faber31%
  • PUSTEFIX23%
  • EDUPLAY16%
  • Livepac-Office11%
  • NUOBESTY8%
  • Ameisenkeks6%
  • Open — no brand owns it (1 brand, 4%)

Kreideeier demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume32KCVR11.8%Products9Brands7Top 5 Brands89%OOS Rate22.0%Rating4.8★Reviews1,535Avg BSR#72
8K6KSpike '25Black Friday '25Holiday '25Spike '26MayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Mar, Apr · busiest ÷ quietest = 264.5×

Top Kreideeier search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • kreide eier14K/yr
  • kreideeier9K/yr
  • kreideeier kinder5K/yr
  • kreide-eier 6er-set2K/yr
  • ostereier kreide3K/yr

What reviews say buyers love and hate about Kreideeier

What buyers mention most, as a share of all reviews.

What buyers love

95% of reviews
Farbe19%

Sehr schöne Farben auf dem Asphalt

Qualität insgesamt19%

Super produkt

Preis-Leistungs-Verhältnis13%

der Preis absolut fair.

Gravur/Malerei/Sublimieren12%

lässt sich gut vermalen

Gesamtgröße12%

Passt

What buyers complain about

93% of reviews
Farbe40%

Farbliche Katastrophe

Preis-Leistungs-Verhältnis29%

Zu teuer

Funktionalität insgesamt14%

Malt nicht schön und unhandlich

Helligkeit/Glanz/Glühen5%

leider "glitzert" nichts wie auf den Bildern,

Qualität insgesamt5%

Wie normale günstigere Kreide

Kreideeier return rate & reasons

Why buyers send it back, as a share of all return requests.

0.2%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Geschenk Zweck
54%
2Anzeigefarben
7%
3Qualität insgesamt
7%
4Produktzustand
6%
5Defekt Material/Teile
4%

Common Kreideeier questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Kreideeier 35/100 on Amazon Germany — Skip it. The niche generates €39K/yr across 9 tracked products. 0 of 2 products launched in the last 360 days are still selling. Search demand moved -96.9% over the last 90 days.
Search demand for Kreideeier on Amazon Germany peaks in Mar–Apr, where the busiest month runs 264.5× the quietest.