Is Kreide profitable to sell on Amazon Germany?

Flapen scores Kreide 48 out of 100 on Amazon Germany, a Fail. Shoppers spend €669K a year across 21 tracked products. Search demand grew -24.0% in the last 90 days.

How competitive is the Kreide niche on Amazon Germany?

9 brands and 87 sellers compete in Kreide on Amazon Germany. The top 5 Kreide products take 59% of clicks, and the top 5 brands take 92%.

What do buyers complain about in Kreide?

Kreide buyers on Amazon Germany complain most about Farbe, Helligkeit/Glanz/Glühen, and beworben Vs Tatsächliches Produkt. An estimated 0.3% of orders come back.

When does demand for Kreide peak?

Search demand for Kreide on Amazon Germany peaks in Mar–Apr, and the busiest month runs 6.2× the quietest.

What does it cost to enter the Kreide niche?

Kreide sells for €8.66 on average on Amazon Germany, outside the $15 to $100 sweet spot. Listings run €1.55 to €26.27. The average product has 4,222 reviews, the count a new listing must catch up to.

Kreide

Fail

Demand is soft, at -24.0% this quarter, so Kreide is a Fail.

Flapen Score: 48
48 / 100Top 29% of 2,084 Spielzeug niches · +5 vs the category median of 43
Market size: €669K/yr608K searches / yr
90-day growth: -24.0%search demand this quarter
Competition: 59%top-5 click share · 9 brands · 87 sellers

Flapen Score

Kreide against its category

The dotted line is the Spielzeug average. Past it, Kreide is stronger. Inside it, weaker.

48Fail

This niche Category average

See the method

Market

The Kreide market on Amazon at a glance

Shoppers on Amazon Germany searched for Kreide 608K times last year and spent an estimated €669K. The top 5 brands take 92% of clicks. Demand peaks in Mar–Apr. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 12.7% of those searches ended in a purchase.

Shoppers searched for this 608K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 12.7% of those searches ended in a purchase. Searches in the last 90 days moved -24.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €669K a year.

Searches, last 12 months: 608K
Growth, 90 days vs prior 90: -24.0%
Conversion, latest week: 12.7%
Market size, estimated: €669Ka year
Peak month: March6.2× the quietest month
Top search term: kreide200K searches a year

02 · Price

A sale here is worth €8.66.

Listings sell for €8.66 on average, from €1.55 to €26.27. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 2,500 to 3,000 of them. At €8.66 that is €22K to €26K a year per listing.

Average price: €8.66under the $15 to $100 sweet spot
Price range: €1.55–€26.27
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 60K–80K
Units per listing a year: 2,500–3,000
Revenue per listing a year: €22K–€26K
Returns: 0.3%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 4.9% of listings are out of stock. The average listing ranks #10 within Kunst & Handwerk. It carries 4,222 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings: 86%
Prime listings: 95%
Out of stock, average day: 4.9%
Average rank: #10in Kunst & Handwerk
Average rating: 4.52 starsAmazon Germany average 4.37 stars
Average reviews: 4,222per listing
Listings tracked: 21

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months: 0
Successful launches: 0Amazon's first-year sales bar
Average brand age: 57 months

Products

Top Kreide products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 falling

Sellers

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

59%

Top 20: 99%

Open market

Brand 135%
Brand 220%
Brand 318%
Brand 416%
Brand 54%
Brand 63%
Open — no brand owns it (3 brands, 5%)

Demand

Kreide search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Mar, Apr · busiest ÷ quietest = 6.2×

Search terms

Top Kreide search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

kreide200K/yr -12.8%7.2% conv.
kreide straßenmalkreide83K/yr -19.7%10.0% conv.
straßenkreide106K/yr -32.5%9.1% conv.
straßenmalkreide67K/yr -19.6%8.5% conv.
strassenkreiden für kinder36K/yr -35.4%10.7% conv.
straßenkreide kinder18K/yr -30.1%10.4% conv.
malkreide straße kinder18K/yr -27.6%12.4% conv.
straßenmalkreide kinder12K/yr -27.3%9.5% conv.
malkreide14K/yr -17.8%6.0% conv.
strassenmalkreide für kinder13K/yr -62.1%11.1% conv.

Reviews and returns

What reviews say buyers love and hate about Kreide

We read the reviews and the return reasons for every product selling here.

47%of positive reviews mention “Farbe”

24%of negative reviews mention “Farbe”

0.3%of orders come back

“Farbintensität machten das aber wett.”

A buyer, on “Farbe”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

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FAQ

Common Kreide questions

Answered from the same tracked data.

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