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Krankenwagen Spielzeug

Fail

Demand is soft, at -23.7% this quarter, so Krankenwagen Spielzeug is a Fail.

Flapen Score
43
43 / 100
Ranks 1,038 of 2,084 Spielzeug niches · on the category median
Market size
€261K/yr364K searches / yr
90-day growth
-23.7%search demand this quarter
Competition
74%top-5 click share · 7 brands · 193 sellers

Flapen Score

Krankenwagen Spielzeug against its category

The dotted line is the Spielzeug average. Past it, Krankenwagen Spielzeug is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Krankenwagen Spielzeug market on Amazon at a glance

Shoppers on Amazon Germany searched for Krankenwagen Spielzeug 364K times last year and spent an estimated €261K. The top 5 brands take 95% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 2.8% of those searches ended in a purchase.

Shoppers searched for this 364K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -23.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €261K a year.

Searches, last 12 months
364K
Growth, 90 days vs prior 90
-23.7%
Conversion, latest week
2.8%
Market size, estimated
€261Ka year
Peak month
November4.3× the quietest month
Top search term
playmobil krankenwagen123K searches a year

02 · Price

A sale here is worth €25.55.

Listings sell for €25.55 on average, from €3.73 to €69.11. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At €25.55 that is €13K to €19K a year per listing.

Average price
€25.55inside the $15 to $100 sweet spot
Price range
€3.73–€69.11
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
8K–10K
Units per listing a year
500–750
Revenue per listing a year
€13K–€19K
Returns
0.9%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

50% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 3.6% of listings are out of stock. The average listing ranks #243 within Fahrzeuge. It carries 1,597 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
93%
Out of stock, average day
3.6%
Average rank
#243in Fahrzeuge
Average rating
4.44 starsAmazon Germany average 4.37 stars
Average reviews
1,597per listing
Listings tracked
14

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Krankenwagen Spielzeug products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 74% of clicks. A locked shelf that new listings rarely crack.

€0€26K€52K€78K€104K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 rising

Sellers

193

Est. top-5 brand share

95%

Top 20: 100%

Est. top-5 click share

74%

Top 20: 100%

Open market

2%

  • PLAYMOBIL62%
  • Siku12%
  • Doloowee11%
  • MalPlay6%
  • Dickie Toys4%
  • Teorema Giocattoli3%
  • Open — no brand owns it (1 brand, 2%)

Demand

Krankenwagen Spielzeug search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.3×

Search terms

Top Krankenwagen Spielzeug search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • playmobil krankenwagen123K/yr
  • krankenwagen spielzeug59K/yr
  • krankenwagen26K/yr
  • playmobil rettungswagen32K/yr
  • ambulance22K/yr
  • rettungswagen spielzeug15K/yr
  • krankenwagen spielzeug ab 3 jahre13K/yr
  • krankenwagen playmobil18K/yr
  • rettungswagen11K/yr
  • siku krankenwagen12K/yr

Reviews and returns

What reviews say buyers love and hate about Krankenwagen Spielzeug

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Spaß/Unterhaltungserlebnis”
19%of negative reviews mention “Qualität insgesamt”
0.9%of orders come back
“leider sehr schlechte Qualität.”
A buyer, on “Qualität insgesamt”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Krankenwagen Spielzeug questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data