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Kran Spielzeug

Fail

Buyers convert on only 1.3% of searches, so Kran Spielzeug is a Fail.

Flapen Score
46
46 / 100
Top 38% of 2,084 Spielzeug niches · +3 vs the category median of 43
Market size
€186K/yr412K searches / yr
90-day growth
-13.4%search demand this quarter
Competition
57%top-5 click share · 18 brands · 137 sellers

Flapen Score

Kran Spielzeug against its category

The dotted line is the Spielzeug average. Past it, Kran Spielzeug is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kran Spielzeug market on Amazon at a glance

Shoppers on Amazon Germany searched for Kran Spielzeug 412K times last year and spent an estimated €186K. The top 5 brands take 74% of clicks. Demand peaks in Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 1.3% of those searches ended in a purchase.

Shoppers searched for this 412K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -13.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €186K a year.

Searches, last 12 months
412K
Growth, 90 days vs prior 90
-13.4%
Conversion, latest week
1.3%
Market size, estimated
€186Ka year
Peak month
December4.0× the quietest month
Top search term
kran101K searches a year

02 · Price

A sale here is worth €35.46.

Listings sell for €35.46 on average, from €15.80 to €115.54. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At €35.46 that is €4K to €9K a year per listing.

Average price
€35.46inside the $15 to $100 sweet spot
Price range
€15.80–€115.54
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
€4K–€9K
Returns
3.6%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

70% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 17.9% of listings are out of stock. The average listing ranks #402 within Bau- & Konstruktionsspielzeug. It carries 1,753 reviews at 4.17 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
91%
Out of stock, average day
17.9%
Average rank
#402in Bau- & Konstruktionsspielzeug
Average rating
4.17 starsAmazon Germany average 4.37 stars
Average reviews
1,753per listing
Listings tracked
23

04 · Newcomers

2 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
2Amazon's first-year sales bar
Average brand age
43 months

Products

Top Kran Spielzeug products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

Brands

18 falling

Sellers

137

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

57%

Top 20: 97%

Open market

22%

  • Brand 140%
  • Brand 218%
  • Brand 38%
  • Brand 45%
  • Brand 54%
  • Brand 63%

Demand

Kran Spielzeug search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 4.0×

Search terms

Top Kran Spielzeug search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kran101K/yr
  • kran spielzeug125K/yr
  • crane24K/yr
  • spielzeug kran22K/yr
  • ferngesteuerter kran18K/yr
  • kran kinder14K/yr
  • kran ferngesteuert19K/yr
  • rc kran11K/yr
  • kran spielzeug ab 311K/yr
  • kinder kran8K/yr

Reviews and returns

What reviews say buyers love and hate about Kran Spielzeug

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Spaß/Unterhaltungserlebnis”
19%of negative reviews mention “Qualität insgesamt”
3.6%of orders come back
“Qualität nicht so super”
A buyer, on “Qualität insgesamt”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Kran Spielzeug questions

Answered from the same tracked data.