Skip to content

Krampus Kostüm

Fail

Demand is soft, at -72.8% this quarter, so Krampus Kostüm is a Fail.

Flapen Score
28
28 / 100
Ranks 1,984 of 2,084 Spielzeug niches · −15 vs the category median of 43
Market size
€22K/yr217K searches / yr
90-day growth
-72.8%search demand this quarter
Competition
92%top-5 click share · 5 brands · 20 sellers

Flapen Score

Krampus Kostüm against its category

The dotted line is the Spielzeug average. Past it, Krampus Kostüm is stronger. Inside it, weaker.

28Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Krampus Kostüm market on Amazon at a glance

Shoppers on Amazon Germany searched for Krampus Kostüm 217K times last year and spent an estimated €22K. All 5 brands take every click. Demand peaks in Oct–Nov–Dec. Flapen scores it 28 out of 100, a Fail.

01 · Demand

An estimated 0.4% of those searches ended in a purchase.

Shoppers searched for this 217K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -72.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €22K a year.

Searches, last 12 months
217K
Growth, 90 days vs prior 90
-72.8%
Conversion, latest week
0.4%
Market size, estimated
€22Ka year
Peak month
December36.4× the quietest month
Top search term
krampus kostüm73K searches a year

02 · Price

A sale here is worth €26.81.

Listings sell for €26.81 on average, from €13.18 to €50.33. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At €26.81 that is €0 to €3K a year per listing.

Average price
€26.81inside the $15 to $100 sweet spot
Price range
€13.18–€50.33
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
€0–€3K
Returns
6.5%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

29% of listings pay for placement with sponsored ads. 71% ship with Prime. On an average day, 12.3% of listings are out of stock. The average listing ranks #2,288 within Kostüme. It carries 14 reviews at 3.70 stars, so a new listing needs social proof before a better product.

Sponsored listings
29%
Prime listings
71%
Out of stock, average day
12.3%
Average rank
#2,288in Kostüme
Average rating
3.70 starsAmazon Germany average 4.37 stars
Average reviews
14per listing
Listings tracked
7

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top Krampus Kostüm products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 92% of clicks. A locked shelf that new listings rarely crack.

Brands

5 falling

Sellers

20

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

92%

Top 20: 100%

Open market

0%

  • Brand 175%
  • Brand 211%
  • Brand 35%
  • Brand 45%
  • Brand 54%
  • Open — no brand owns it (0%)

Demand

Krampus Kostüm search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 36.4×

Search terms

Top Krampus Kostüm search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • krampus kostüm73K/yr
  • krampus masken17K/yr
  • krampus kostüm kinder14K/yr
  • krampus maske31K/yr
  • krampus fell15K/yr
  • krampus masken für kinder9K/yr
  • perchten maske10K/yr
  • krampus maske kinder8K/yr
  • perchten kostüme8K/yr
  • krampusmaske7K/yr

Reviews and returns

What reviews say buyers love and hate about Krampus Kostüm

We read the reviews and the return reasons for every product selling here.

100%of positive reviews mention “Gesamtgröße”
100%of negative reviews mention “Qualität insgesamt”
6.5%of orders come back
“Schlechte Qualität”
A buyer, on “Qualität insgesamt”100% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

4 topics

NegativePositive

FAQ

Common Krampus Kostüm questions

Answered from the same tracked data.