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Krabbelspielzeug Baby

Fail

Demand is soft, at -27.3% this quarter, so Krabbelspielzeug Baby is a Fail.

Flapen Score
42
42 / 100
Ranks 1,131 of 2,084 Spielzeug niches · −1 vs the category median of 43
Market size
€50K/yr137K searches / yr
90-day growth
-27.3%search demand this quarter
Competition
50%top-5 click share · 19 brands · 52 sellers

Flapen Score

Krabbelspielzeug Baby against its category

The dotted line is the Spielzeug average. Past it, Krabbelspielzeug Baby is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Krabbelspielzeug Baby market on Amazon at a glance

Shoppers on Amazon Germany searched for Krabbelspielzeug Baby 137K times last year and spent an estimated €50K. The top 5 brands take 62% of clicks. Demand peaks in Nov–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 2.0% of those searches ended in a purchase.

Shoppers searched for this 137K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -27.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €50K a year.

Searches, last 12 months
137K
Growth, 90 days vs prior 90
-27.3%
Conversion, latest week
2.0%
Market size, estimated
€50Ka year
Peak month
December4.0× the quietest month
Top search term
krabbelspielzeug baby27K searches a year

02 · Price

A sale here is worth €17.99.

Listings sell for €17.99 on average, from €6.68 to €28.78. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At €17.99 that is €2K to €4K a year per listing.

Average price
€17.99inside the $15 to $100 sweet spot
Price range
€6.68–€28.78
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
€2K–€4K
Returns
4.3%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.3% of listings are out of stock. The average listing ranks #97 within Baby- & Kleinkindspielzeug. It carries 1,670 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
100%
Out of stock, average day
5.3%
Average rank
#97in Baby- & Kleinkindspielzeug
Average rating
4.31 starsAmazon Germany average 4.37 stars
Average reviews
1,670per listing
Listings tracked
23

04 · Newcomers

2 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
2Amazon's first-year sales bar
Average brand age
33 months

Products

Top Krabbelspielzeug Baby products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

Brands

19 rising

Sellers

52

Top-5 brand share

62%

Top 20: 100%

Top-5 click share

50%

Top 20: 96%

Open market

32%

  • Brand 137%
  • Brand 27%
  • Brand 36%
  • Brand 46%
  • Brand 56%
  • Brand 65%

Demand

Krabbelspielzeug Baby search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 4.0×

Search terms

Top Krabbelspielzeug Baby search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • krabbelspielzeug baby27K/yr
  • krabbel spielzeug15K/yr
  • krabbelhilfe für babys12K/yr
  • krabbelspielzeug10K/yr
  • krabbel8K/yr
  • krabbelhilfe7K/yr
  • baby krabbelhilfe7K/yr
  • krabbelbär10K/yr
  • krabbel mit mir9K/yr
  • baby krabbel spielzeug7K/yr

Reviews and returns

What reviews say buyers love and hate about Krabbelspielzeug Baby

We read the reviews and the return reasons for every product selling here.

53%of positive reviews mention “Spaß/Unterhaltungserlebnis”
20%of negative reviews mention “Haltbarkeit”
4.3%of orders come back
“Nach 2 Wochen defekt”
A buyer, on “Haltbarkeit”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Krabbelspielzeug Baby questions

Answered from the same tracked data.