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Kontrast Spielzeug Baby

Fail

Shoppers spend an estimated $70K a year here, so Kontrast Spielzeug Baby is a Fail.

Flapen Score
35
35 / 100
Ranks 1,651 of 2,084 Spielzeug niches · −8 vs the category median of 43
Market size
€70K/yr126K searches / yr
90-day growth
-1.7%search demand this quarter
Competition
76%top-5 click share · 9 brands · 12 sellers

Flapen Score

Kontrast Spielzeug Baby against its category

The dotted line is the Spielzeug average. Past it, Kontrast Spielzeug Baby is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kontrast Spielzeug Baby market on Amazon at a glance

Shoppers on Amazon Germany searched for Kontrast Spielzeug Baby 126K times last year and spent an estimated €70K. The top 5 brands take 91% of clicks. Demand peaks in Apr. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 5.1% of those searches ended in a purchase.

Shoppers searched for this 126K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 5.1% of those searches ended in a purchase. Searches in the last 90 days moved -1.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €70K a year.

Searches, last 12 months
126K
Growth, 90 days vs prior 90
-1.7%
Conversion, latest week
5.1%
Market size, estimated
€70Ka year
Peak month
April1.5× the quietest month
Top search term
kontrast spielzeug baby36K searches a year

02 · Price

A sale here is worth €10.95.

Listings sell for €10.95 on average, from €6.21 to €19.75. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At €10.95 that is €3K to €5K a year per listing.

Average price
€10.95under the $15 to $100 sweet spot
Price range
€6.21–€19.75
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
€3K–€5K
Returns
1.3%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.6% of listings are out of stock. The average listing ranks #29 within Baby- & Kleinkindspielzeug. It carries 3,263 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
100%
Out of stock, average day
4.6%
Average rank
#29in Baby- & Kleinkindspielzeug
Average rating
4.58 starsAmazon Germany average 4.37 stars
Average reviews
3,263per listing
Listings tracked
15

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Kontrast Spielzeug Baby products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.

Brands

9 falling

Sellers

12

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

6%

  • Brand 150%
  • Brand 215%
  • Brand 312%
  • Brand 49%
  • Brand 55%
  • Brand 63%
  • Open — no brand owns it (3 brands, 6%)

Demand

Kontrast Spielzeug Baby search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '25Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Apr · busiest ÷ quietest = 1.5×

Search terms

Top Kontrast Spielzeug Baby search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kontrast spielzeug baby36K/yr
  • schwarz weiß buch baby27K/yr
  • schwarz weiss spielzeug baby23K/yr
  • schwarz weiss buch baby10K/yr
  • baby schwarz weiß buch5K/yr
  • kontrastspielzeug baby6K/yr
  • baby kontrast spielzeug5K/yr
  • schwarzweiss bilder baby5K/yr
  • mobile schwarz weiß baby4K/yr
  • baby schwarz weiß spielzeug5K/yr

Reviews and returns

What reviews say buyers love and hate about Kontrast Spielzeug Baby

We read the reviews and the return reasons for every product selling here.

34%of positive reviews mention “Spaß/Unterhaltungserlebnis”
17%of negative reviews mention “Geruch”
1.3%of orders come back
“Stinkt nur anfangs extrem nach Plastik”
A buyer, on “Geruch”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Kontrast Spielzeug Baby questions

Answered from the same tracked data.