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Kompass

Kompass shows low returns (1.2%), but a concentrated shelf (top 5 take 68% of clicks) keeps it on the watch list.

Flapen Score

52
Worth a look

Top 17% of 2,084 Spielzeug niches · +9 vs the category median of 43

Market size 51Growth 30Conversion 52Competition 28Returns 91Price range 64Avg price 43Brand share 53Review moat 52Quality gap 80
This niche Category average · 2,084 niches

Is Kompass profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Kompass is a €306K/yr Amazon Germany market (650K searches/yr). The top 5 brands hold 73% of demand. Verdict: Worth a look — 52/100.

Kompass: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +4.4% over the last 90 days and 4.2% of searches end in a purchase.

€306K

revenue / yr

Units sold / yr30K
Search volume / yr+4.4%650K
Conversion rate4.2%
Avg price€11.14

Who owns the niche?

The top 5 brands hold 73% of demand, so 27% of the market is open.

27%

open market share

Brands · sellers14 · 51
Top-5 product click share68%
Open market27%
Avg brand age40 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.

0/100

page quality · 17 products

Sponsored placement82%
New entrants (1y)0· 0 succeeded
Avg rating4.2★
Avg reviews1,400

Top Kompass products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.

€0€31K€61K€92K€122K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

51

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

21%

  • Skylety28%
  • Hape14%
  • Sportneer14%
  • Proster9%
  • IUSOT8%
  • GWHOLE6%

Kompass demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume650KCVR4.2%Products17Brands14Top 5 Brands73%OOS Rate3.5%Rating4.2★Reviews1,400Avg BSR#155
15K10KHoliday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Top Kompass search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • kompass375K/yr
  • kompass outdoor98K/yr
  • kompass kinder73K/yr
  • compass36K/yr
  • kompass kaufen14K/yr
  • kompas14K/yr
  • marschkompass10K/yr
  • taschenkompass7K/yr
  • peilkompass6K/yr
  • wanderkompass4K/yr

What reviews say buyers love and hate about Kompass

What buyers mention most, as a share of all reviews.

What buyers love

80% of reviews
Qualität insgesamt22%

Super Qualität

Navi11%

Top Kompass

Preis-Leistungs-Verhältnis11%

Ganz ok für den Preis

beworben Vs Tatsächliches Produkt10%

Tut was er soll

Portabilität5%

sehr gut und praktisch, ganz besonders bei langen Wanderungen, geaignet auch für Kinder

What buyers complain about

82% of reviews
Qualität insgesamt29%

Ungenügende Qualität

Haltbarkeit15%

weiß auch nicht wie lange er hält.

Funktionalität insgesamt10%

Kompass funktioniert nicht

Anleitung/Benutzerhandbuch/Fehlerbehebung6%

Gerät ohne Bedienungsanleitung

Einstellbarkeit/Drehbarkeit/lehnend6%

Stellring ist SEHR lose

Kompass return rate & reasons

Why buyers send it back, as a share of all return requests.

1.2%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Funktionalität insgesamt
26%
2Gewicht schwer
14%
3Qualität insgesamt
11%
4Gesamtgröße
8%
5Defekt Material/Teile
8%

Common Kompass questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Kompass 52/100 on Amazon Germany — Worth a look. The niche generates €306K/yr across 17 tracked products. Search demand moved +4.4% over the last 90 days.
Search demand for Kompass on Amazon Germany is steady year-round — the busiest month runs 1.3× the quietest.