Is Kompass profitable to sell on Amazon Germany?

Flapen scores Kompass 52 out of 100 on Amazon Germany, a Maybe. Shoppers spend €306K a year across 17 tracked products. Search demand grew +4.4% in the last 90 days.

How competitive is the Kompass niche on Amazon Germany?

14 brands and 51 sellers compete in Kompass on Amazon Germany. The top 5 Kompass products take 68% of clicks, and the top 5 brands take 73%.

What do buyers complain about in Kompass?

Kompass buyers on Amazon Germany complain most about Qualität insgesamt, Haltbarkeit, and Funktionalität insgesamt. An estimated 1.2% of orders come back.

When does demand for Kompass peak?

Search demand for Kompass on Amazon Germany is steady all year. The busiest month runs 1.3× the quietest.

What does it cost to enter the Kompass niche?

Kompass sells for €11.14 on average on Amazon Germany, outside the $15 to $100 sweet spot. Listings run €4.70 to €32.98. The average product has 1,400 reviews, the count a new listing must catch up to.

Kompass

Maybe

An estimated 1.2% of orders come back. But the top 5 products take 68% of clicks, so Kompass is a Maybe.

Flapen Score: 52
52 / 100Top 17% of 2,084 Spielzeug niches · +9 vs the category median of 43
Market size: €306K/yr650K searches / yr
90-day growth: +4.4%search demand this quarter
Competition: 68%top-5 click share · 14 brands · 51 sellers

Flapen Score

Kompass against its category

The dotted line is the Spielzeug average. Past it, Kompass is stronger. Inside it, weaker.

52Maybe

This niche Category average

See the method

Market

The Kompass market on Amazon at a glance

Shoppers on Amazon Germany searched for Kompass 650K times last year and spent an estimated €306K. The top 5 brands take 73% of clicks. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 4.2% of those searches ended in a purchase.

Shoppers searched for this 650K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 4.2% of those searches ended in a purchase. Searches in the last 90 days moved +4.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €306K a year.

Searches, last 12 months: 650K
Growth, 90 days vs prior 90: +4.4%
Conversion, latest week: 4.2%
Market size, estimated: €306Ka year
Peak month: November1.3× the quietest month
Top search term: kompass375K searches a year

02 · Price

A sale here is worth €11.14.

Listings sell for €11.14 on average, from €4.70 to €32.98. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 500 to 750 of them. At €11.14 that is €6K to €8K a year per listing.

Average price: €11.14under the $15 to $100 sweet spot
Price range: €4.70–€32.98
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 25K–30K
Units per listing a year: 500–750
Revenue per listing a year: €6K–€8K
Returns: 1.2%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.5% of listings are out of stock. The average listing ranks #155 within Sport & Outdoor. It carries 1,400 reviews at 4.22 stars, so a new listing needs social proof before a better product.

Sponsored listings: 82%
Prime listings: 100%
Out of stock, average day: 3.5%
Average rank: #155in Sport & Outdoor
Average rating: 4.22 starsAmazon Germany average 4.37 stars
Average reviews: 1,400per listing
Listings tracked: 17

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months: 0
Successful launches: 0Amazon's first-year sales bar
Average brand age: 40 months

Products

Top Kompass products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 falling

Sellers

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

21%

Brand 128%
Brand 214%
Brand 314%
Brand 49%
Brand 58%
Brand 66%

Demand

Kompass search demand

Weekly searches over the year, seasonality beneath. Pick a range.

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Kompass search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

kompass375K/yr +6.7%2.3% conv.
kompass outdoor98K/yr -7.4%3.2% conv.
kompass kinder73K/yr +21.3%1.7% conv.
compass36K/yr -7.1%1.4% conv.
kompass kaufen14K/yr +25.6%1.7% conv.
kompas14K/yr -11.9%1.8% conv.
marschkompass10K/yr -17.3%1.3% conv.
taschenkompass7K/yr +8.6%1.7% conv.
peilkompass6K/yr +3.1%0.7% conv.
wanderkompass4K/yr +8.5%2.5% conv.

Reviews and returns

What reviews say buyers love and hate about Kompass

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Qualität insgesamt”

29%of negative reviews mention “Qualität insgesamt”

1.2%of orders come back

“Ungenügende Qualität”

A buyer, on “Qualität insgesamt”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

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FAQ

Common Kompass questions

Answered from the same tracked data.

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