Kompass

Shoppers searched for this 650K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 4.2% of those searches ended in a purchase. Searches in the last 90 days moved +4.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €306K a year.

Searches, last 12 months

650K

Growth, 90 days vs prior 90

+4.4%

Conversion, latest week

4.2%

Market size, estimated

€306Ka year

Peak month

November1.3× the quietest month

Top search term

kompass375K searches a year

Listings sell for €11.14 on average, from €4.70 to €32.98. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 500 to 750 of them. At €11.14 that is €6K to €8K a year per listing.

Average price

€11.14under the $15 to $100 sweet spot

Price range

€4.70–€32.98

Amazon Germany median price

€18.99across 29,809 niches

Units sold a year

25K–30K

Units per listing a year

500–750

Revenue per listing a year

€6K–€8K

Returns

1.2%of orders · Amazon Germany median 1.1%

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.5% of listings are out of stock. The average listing ranks #155 within Sport & Outdoor. It carries 1,400 reviews at 4.22 stars, so a new listing needs social proof before a better product.

Sponsored listings

82%

Prime listings

100%

Out of stock, average day

3.5%

Average rank

#155in Sport & Outdoor

Average rating

4.22 starsAmazon Germany average 4.37 stars

Average reviews

1,400per listing

Listings tracked

17

The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

40 months