- Flapen Score
- 48 / 100Top 29% of 2,084 Spielzeug niches · +5 vs the category median of 4348
- Market size
- €1.2M/yr1.3M searches / yr
- 90-day growth
- -38.0%search demand this quarter
- Competition
- 29%top-5 click share · 11 brands · 452 sellers
Flapen Score
Koenigsegg against its category
The dotted line is the Spielzeug average. Past it, Koenigsegg is stronger. Inside it, weaker.
Market
The Koenigsegg market on Amazon at a glance
Shoppers on Amazon Germany searched for Koenigsegg 1.3M times last year and spent an estimated €1.2M. The top 5 brands take 96% of clicks. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 1.0% of those searches ended in a purchase.
Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -38.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €1.2M a year.
- Searches, last 12 months
- 1.3M
- Growth, 90 days vs prior 90
- -38.0%
- Conversion, latest week
- 1.0%
- Market size, estimated
- €1.2Ma year
- Top search term
- lego technic autos275K searches a year
02 · Price
A sale here is worth €92.55.
Listings sell for €92.55 on average, from €9.56 to €777.01. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At €92.55 that is €9K to €23K a year per listing.
- Average price
- €92.55inside the $15 to $100 sweet spot
- Price range
- €9.56–€777.01
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 100–250
- Revenue per listing a year
- €9K–€23K
- Returns
- 1.0%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is ads and reviews.
92% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #838 within Bau- & Konstruktionsspielzeug. It carries 1,699 reviews at 4.54 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 92%
- Prime listings
- 95%
- Out of stock, average day
- 0.0%
- Average rank
- #838in Bau- & Konstruktionsspielzeug
- Average rating
- 4.54 starsAmazon Germany average 4.37 stars
- Average reviews
- 1,699per listing
- Listings tracked
- 62
04 · Newcomers
16 of last year's 19 launches cleared the first-year sales bar.
19 products launched here in the last 12 months. 16 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 19
- Successful launches
- 16Amazon's first-year sales bar
- Average brand age
- 30 months
Products
Top Koenigsegg products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 29% of clicks. An open shelf where new products get seen.
Brands
11 rising
Sellers
452
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
29%
Top 20: 69%
Open market
3%
- Brand 189%
- Brand 23%
- Brand 32%
- Brand 42%
- Brand 51%
- Brand 61%
- Open — no brand owns it (5 brands, 3%)
Demand
Koenigsegg search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan · busiest ÷ quietest = 2.0× · 7 of 12 months tracked
Search terms
Top Koenigsegg search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- lego technic autos275K/yr
- lego technik ab 18 jahren182K/yr
- lego technik auto148K/yr
- lego auto erwachsene121K/yr
- lego technic ab 18194K/yr
- lego technic ferngesteuert104K/yr
- lego technic auto89K/yr
- lego technic porsche48K/yr
- lego technik mit motor und fernsteuerung16K/yr
- lego königsegg15K/yr
Reviews and returns
What reviews say buyers love and hate about Koenigsegg
We read the reviews and the return reasons for every product selling here.
“Anspruchsvoll im Zusammenbau”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Koenigsegg questions
Answered from the same tracked data.