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König Der Löwen

soft demand (-36.8% this quarter) — König Der Löwen doesn't clear our bar today.

Flapen Score

47
Skip it

Top 34% of 2,084 Spielzeug niches · +4 vs the category median of 43

Market size 34Growth 7Conversion 12Competition 81Returns 93Price range 65Avg price 89Brand share 54Review moat 51Quality gap 32
This niche Category average · 2,084 niches

Is König Der Löwen profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, König Der Löwen is a €160K/yr Amazon Germany market (849K searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 47/100.

König Der Löwen: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -36.8% over the last 90 days and 0.9% of searches end in a purchase.

€160K

revenue / yr

Units sold / yr13K
Search volume / yr-36.8%849K
Conversion rate0.9%
Avg price€20.45

Who owns the niche?

The top 5 brands hold 73% of demand, so 27% of the market is open.

27%

open market share

Brands · sellers26 · 404
Top-5 product click share34%
Open market27%
Avg brand age34 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 60 products

Sponsored placement62%
New entrants (1y)7· 3 succeeded
Avg rating4.6★
Avg reviews1,473

Top König Der Löwen products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.

€0€5K€10K€14K€19K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

26 rising

Sellers

404

Top-5 brand share

73%

Top 20: 96%

Top-5 click share

34%

Top 20: 69%

Open market

23%

  • Disney26%
  • LEGO23%
  • tonies13%
  • Bullyland7%
  • Simba4%
  • BRICKCOMPLETE4%

König Der Löwen demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume849KCVR0.9%Products60Brands26Top 5 Brands73%OOS Rate1.2%Rating4.6★Reviews1,473Avg BSR#579
70K50KSpike '25Holiday '25FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.3×

Top König Der Löwen search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • könig der löwen447K/yr
  • lego simba67K/yr
  • simba41K/yr
  • könig der löwen spielzeug45K/yr
  • könig der löwen tonie33K/yr
  • lion king23K/yr
  • lego löwe17K/yr
  • lego könig der löwen29K/yr
  • simba lego28K/yr
  • könig der löwen figuren18K/yr

What reviews say buyers love and hate about König Der Löwen

What buyers mention most, as a share of all reviews.

What buyers love

74% of reviews
Qualität insgesamt13%

Super Qualität mit süßer Mütze, die man super für draußen nutzen kann

Spaß/Unterhaltungserlebnis11%

Lustig

Mundhygiene9%

Schöne elektrische Kinderzahnbürste

Preis-Leistungs-Verhältnis7%

angebot war gut

Geschenk Zweck7%

Super Geschenk

What buyers complain about

63% of reviews
Preis-Leistungs-Verhältnis11%

sind halt nicht so günstig.

beworben Vs Tatsächliches Produkt8%

Artikel anders als abgebildet erhalten

Defekt Material/Teile7%

Viele Fehlteile

Helligkeit/Glanz/Glühen7%

Etwas zu Hell

Montage/Installation6%

Kompliziert beim Aufbau

König Der Löwen return rate & reasons

Why buyers send it back, as a share of all return requests.

1.1%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
22%
2Funktionalität insgesamt
15%
3Geschenk Zweck
9%
4Defekt Material/Teile
8%
5Preis-Leistungs-Verhältnis
6%

Common König Der Löwen questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores König Der Löwen 47/100 on Amazon Germany — Skip it. The niche generates €160K/yr across 60 tracked products. 3 of 7 products launched in the last 360 days are still selling. Search demand moved -36.8% over the last 90 days.
Search demand for König Der Löwen on Amazon Germany peaks in Oct–Nov–Dec, where the busiest month runs 3.3× the quietest.