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Knete Zubehör

Fail

Demand is soft, at -54.4% this quarter, so Knete Zubehör is a Fail.

Flapen Score
49
49 / 100
Top 26% of 2,084 Spielzeug niches · +6 vs the category median of 43
Market size
€312K/yr645K searches / yr
90-day growth
-54.4%search demand this quarter
Competition
47%top-5 click share · 19 brands · 178 sellers

Flapen Score

Knete Zubehör against its category

The dotted line is the Spielzeug average. Past it, Knete Zubehör is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Knete Zubehör market on Amazon at a glance

Shoppers on Amazon Germany searched for Knete Zubehör 645K times last year and spent an estimated €312K. The top 5 brands take 67% of clicks. Demand peaks in Feb–Nov–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 3.9% of those searches ended in a purchase.

Shoppers searched for this 645K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.9% of those searches ended in a purchase. Searches in the last 90 days moved -54.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €312K a year.

Searches, last 12 months
645K
Growth, 90 days vs prior 90
-54.4%
Conversion, latest week
3.9%
Market size, estimated
€312Ka year
Peak month
February8.7× the quietest month
Top search term
knete zubehör275K searches a year

02 · Price

A sale here is worth €12.39.

Listings sell for €12.39 on average, from €5.07 to €22.46. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At €12.39 that is €6K to €9K a year per listing.

Average price
€12.39under the $15 to $100 sweet spot
Price range
€5.07–€22.46
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
20K–25K
Units per listing a year
500–750
Revenue per listing a year
€6K–€9K
Returns
0.8%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.6% of listings are out of stock. The average listing ranks #69 within Kunst & Handwerk. It carries 6,331 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
100%
Out of stock, average day
5.6%
Average rank
#69in Kunst & Handwerk
Average rating
4.46 starsAmazon Germany average 4.37 stars
Average reviews
6,331per listing
Listings tracked
26

04 · Newcomers

1 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
1Amazon's first-year sales bar
Average brand age
33 months

Products

Top Knete Zubehör products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

Brands

19 falling

Sellers

178

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

47%

Top 20: 92%

Open market

28%

  • Brand 142%
  • Brand 27%
  • Brand 37%
  • Brand 46%
  • Brand 56%
  • Brand 64%

Demand

Knete Zubehör search demand

Weekly searches over the year, seasonality beneath. Pick a range.

80K60KSpike '24Black Friday '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Nov, Dec · busiest ÷ quietest = 8.7×

Search terms

Top Knete Zubehör search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • knete zubehör275K/yr
  • play doh zubehör91K/yr
  • knetwerkzeug39K/yr
  • play doh eismaschine46K/yr
  • knetzubehör31K/yr
  • knete eismaschine15K/yr
  • playdoh eismaschine set21K/yr
  • knetmaschine kinder21K/yr
  • knete werkzeug11K/yr
  • knetspielzeug11K/yr

Reviews and returns

What reviews say buyers love and hate about Knete Zubehör

We read the reviews and the return reasons for every product selling here.

38%of positive reviews mention “Spaß/Unterhaltungserlebnis”
16%of negative reviews mention “Haltbarkeit”
0.8%of orders come back
“Leider nach 2x spielen defekt”
A buyer, on “Haltbarkeit”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Knete Zubehör questions

Answered from the same tracked data.