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Knete Ab 1 Jahr

Fail

Demand is soft, at -53.5% this quarter, so Knete Ab 1 Jahr is a Fail.

Flapen Score
43
43 / 100
Ranks 1,038 of 2,084 Spielzeug niches · on the category median
Market size
€89K/yr135K searches / yr
90-day growth
-53.5%search demand this quarter
Competition
45%top-5 click share · 10 brands · 61 sellers

Flapen Score

Knete Ab 1 Jahr against its category

The dotted line is the Spielzeug average. Past it, Knete Ab 1 Jahr is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Knete Ab 1 Jahr market on Amazon at a glance

Shoppers on Amazon Germany searched for Knete Ab 1 Jahr 135K times last year and spent an estimated €89K. The top 5 brands take 93% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 3.5% of those searches ended in a purchase.

Shoppers searched for this 135K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -53.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €89K a year.

Searches, last 12 months
135K
Growth, 90 days vs prior 90
-53.5%
Conversion, latest week
3.5%
Market size, estimated
€89Ka year
Peak month
December15.2× the quietest month
Top search term
knetä52K searches a year

02 · Price

A sale here is worth €18.85.

Listings sell for €18.85 on average, from €4.47 to €73.22. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At €18.85 that is €2K to €5K a year per listing.

Average price
€18.85inside the $15 to $100 sweet spot
Price range
€4.47–€73.22
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
€2K–€5K
Returns
0.3%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

85% of listings pay for placement with sponsored ads. 46% ship with Prime. On an average day, 4.4% of listings are out of stock. The average listing ranks #100 within Kunst & Handwerk. It carries 2,388 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
46%
Out of stock, average day
4.4%
Average rank
#100in Kunst & Handwerk
Average rating
4.53 starsAmazon Germany average 4.37 stars
Average reviews
2,388per listing
Listings tracked
26

04 · Newcomers

2 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
2Amazon's first-year sales bar
Average brand age
56 months

Products

Top Knete Ab 1 Jahr products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 falling

Sellers

61

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

45%

Top 20: 94%

Open market

7%

  • Brand 159%
  • Brand 210%
  • Brand 39%
  • Brand 48%
  • Brand 54%
  • Brand 64%
  • Open — no brand owns it (4 brands, 7%)

Demand

Knete Ab 1 Jahr search demand

Weekly searches over the year, seasonality beneath. Pick a range.

250K150KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 15.2×

Search terms

Top Knete Ab 1 Jahr search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • knetä52K/yr
  • knete ab 1 jahr35K/yr
  • knetä knete12K/yr
  • kneta8K/yr
  • essbare knete5K/yr
  • bio knete4K/yr
  • knete bio4K/yr
  • kneta vegane knete set5K/yr
  • essknete für kinder3K/yr
  • knetä zubehör5K/yr

Reviews and returns

What reviews say buyers love and hate about Knete Ab 1 Jahr

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Weiches Gefühl”
13%of negative reviews mention “Feucht/Trocken”
0.3%of orders come back
“Trocknet sehr schnell aus”
A buyer, on “Feucht/Trocken”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Knete Ab 1 Jahr questions

Answered from the same tracked data.