Is Knallerbsen profitable to sell on Amazon Germany?

Flapen scores Knallerbsen 43 out of 100 on Amazon Germany, a Fail. Shoppers spend €179K a year across 16 tracked products. Search demand grew -35.0% in the last 90 days.

How competitive is the Knallerbsen niche on Amazon Germany?

8 brands and 11 sellers compete in Knallerbsen on Amazon Germany. The top 5 Knallerbsen products take 70% of clicks, and the top 5 brands take 94%.

What do buyers complain about in Knallerbsen?

Knallerbsen buyers on Amazon Germany complain most about Funktionalität insgesamt, Qualität insgesamt, and Geräuschpegel. An estimated 0.0% of orders come back.

When does demand for Knallerbsen peak?

Search demand for Knallerbsen on Amazon Germany peaks in Jan–Dec, and the busiest month runs 22.6× the quietest.

What does it cost to enter the Knallerbsen niche?

Knallerbsen sells for €12.93 on average on Amazon Germany, outside the $15 to $100 sweet spot. Listings run €5.35 to €26.06. The average product has 324 reviews, the count a new listing must catch up to.

Knallerbsen

Fail

Demand is soft, at -35.0% this quarter, so Knallerbsen is a Fail.

Flapen Score: 43
43 / 100Ranks 1,038 of 2,084 Spielzeug niches · on the category median
Market size: €179K/yr256K searches / yr
90-day growth: -35.0%search demand this quarter
Competition: 70%top-5 click share · 8 brands · 11 sellers

Flapen Score

Knallerbsen against its category

The dotted line is the Spielzeug average. Past it, Knallerbsen is stronger. Inside it, weaker.

43Fail

This niche Category average

See the method

Market

The Knallerbsen market on Amazon at a glance

Shoppers on Amazon Germany searched for Knallerbsen 256K times last year and spent an estimated €179K. The top 5 brands take 94% of clicks. Demand peaks in Jan–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 5.4% of those searches ended in a purchase.

Shoppers searched for this 256K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 5.4% of those searches ended in a purchase. Searches in the last 90 days moved -35.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €179K a year.

Searches, last 12 months: 256K
Growth, 90 days vs prior 90: -35.0%
Conversion, latest week: 5.4%
Market size, estimated: €179Ka year
Peak month: December22.6× the quietest month
Top search term: knallerbsen186K searches a year

02 · Price

A sale here is worth €12.93.

Listings sell for €12.93 on average, from €5.35 to €26.06. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,000 to 1,250 of them. At €12.93 that is €13K to €16K a year per listing.

Average price: €12.93under the $15 to $100 sweet spot
Price range: €5.35–€26.06
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 20K–25K
Units per listing a year: 1,000–1,250
Revenue per listing a year: €13K–€16K
Returns: 0.0%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

69% of listings pay for placement with sponsored ads. 0% ship with Prime. On an average day, 5.6% of listings are out of stock. The average listing ranks #538 within Party & Dekoration. It carries 324 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings: 69%
Prime listings: 0%
Out of stock, average day: 5.6%
Average rank: #538in Party & Dekoration
Average rating: 4.43 starsAmazon Germany average 4.37 stars
Average reviews: 324per listing
Listings tracked: 16

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months: 0
Successful launches: 0Amazon's first-year sales bar
Average brand age: 48 months

Products

Top Knallerbsen products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. A locked shelf that new listings rarely crack.

Brands

8 falling

Sellers

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

Brand 154%
Brand 218%
Brand 310%
Brand 48%
Brand 55%
Brand 62%
Open — no brand owns it (2 brands, 4%)

Demand

Knallerbsen search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Jan, Dec · busiest ÷ quietest = 22.6×

Search terms

Top Knallerbsen search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

knallerbsen186K/yr -30.9%5.1% conv.
knallerbsen extra laut xxl22K/yr -52.1%4.5% conv.
knallfrösche10K/yr -28.5%1.7% conv.
knallteufel10K/yr -38.5%6.6% conv.
knallerbsen groß5K/yr -33.9%2.9% conv.
knallerbsen xxl5K/yr -46.5%6.5% conv.
knallerbsen kinder14K/yr -73.4%7.3% conv.
knallfrösche kinder3K/yr -48.8%3.7% conv.

Reviews and returns

What reviews say buyers love and hate about Knallerbsen

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Spaß/Unterhaltungserlebnis”

30%of negative reviews mention “Funktionalität insgesamt”

<0.1%of orders come back, a rate Amazon rounds to zero

“Gingen nicht”

A buyer, on “Funktionalität insgesamt”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

8 topics

NegativePositive

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FAQ

Common Knallerbsen questions

Answered from the same tracked data.

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