Kendama
FailDemand is soft, at -52.9% this quarter, so Kendama is a Fail.
- Flapen Score
- 46 / 100Top 38% of 2,084 Spielzeug niches · +3 vs the category median of 4346
- Market size
- €167K/yr343K searches / yr
- 90-day growth
- -52.9%search demand this quarter
- Competition
- 42%top-5 click share · 8 brands · 24 sellers
Flapen Score
Kendama against its category
The dotted line is the Spielzeug average. Past it, Kendama is stronger. Inside it, weaker.
Market
The Kendama market on Amazon at a glance
Shoppers on Amazon Germany searched for Kendama 343K times last year and spent an estimated €167K. The top 5 brands take 93% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 2.7% of those searches ended in a purchase.
Shoppers searched for this 343K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.7% of those searches ended in a purchase. Searches in the last 90 days moved -52.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €167K a year.
- Searches, last 12 months
- 343K
- Growth, 90 days vs prior 90
- -52.9%
- Conversion, latest week
- 2.7%
- Market size, estimated
- €167Ka year
- Peak month
- November6.5× the quietest month
- Top search term
- kendama189K searches a year
02 · Price
A sale here is worth €17.85.
Listings sell for €17.85 on average, from €10.01 to €26.52. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At €17.85 that is €2K to €4K a year per listing.
- Average price
- €17.85inside the $15 to $100 sweet spot
- Price range
- €10.01–€26.52
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 100–250
- Revenue per listing a year
- €2K–€4K
- Returns
- 0.9%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
70% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 33.5% of listings are out of stock. The average listing ranks #492 within Party- & Scherzartikel. It carries 606 reviews at 4.48 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 70%
- Prime listings
- 85%
- Out of stock, average day
- 33.5%
- Average rank
- #492in Party- & Scherzartikel
- Average rating
- 4.48 starsAmazon Germany average 4.37 stars
- Average reviews
- 606per listing
- Listings tracked
- 33
04 · Newcomers
0 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 41 months
Products
Top Kendama products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 17, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
KROM Kendama POP Rubber Schwarz - aus zertifiziertem Buchenholz - Hohe Holzqualität - Für Anfänger und Profis - Pack : Ersatzschnur + Stickers
- Price
- €23.11
- Rating
- 4.6/5
- Reviews
- 870
- Age
- 6y ago

EasY FoxY ToY Kendama Mokuru Original Holzspielzeug; Geschicklichkeits Spiele Drinnen & Draußen Für Kinder ab 6 Jahren; Geschenke Für Jugendliche; Konzentrationspiele Ahds Stresskiller
- Price
- €15.80
- Rating
- 4.4/5
- Reviews
- 319
- Age
- 9y ago

Itian Holzriss Farbe Kendama Spielzeug Kinder Ballspiele Holzspielzeug Geschicklichkeitsspiel Kugelfangspiel Japanische pädagogisches Spielzeug
- Price
- €14.33
- Rating
- 4.3/5
- Reviews
- 723
- Age
- 8y ago

Ganzoo Kendama Buchenholz Green Magic + Holz klassisches Japanisches Geschicklichkeits-Sportgerät mit Kugel an Schnur 3 Fangtellern am Handstück und Spike technische Daten: 16 cm Ø 6 cm 144 g
- Price
- €15.55
- Rating
- 4.6/5
- Reviews
- 1,234
- Age
- 6y ago

Ganzoo Kendama aus Buchenholz Japanisches Geschicklichkeitsspielzeug in Blau Holzkugel 6 cm mit Loch Nylon-Schnur reißfest 3 Fangteller Links 3 8 cm rechts 4 4 cm unten 3 5 cm 16 cm 144 g
- Price
- €15.82
- Rating
- 4.4/5
- Reviews
- 90
- Age
- 9y ago
Trending
estimated 90-day click momentum
Skill Addicts Kendama aus Holz - Geschicklichkeitsspielzeug für Kinder
- Price
- €26.50
- Rating
- 4.8/5
- Reviews
- 30
- Age
- 5mo ago

Ganzoo Kendama Buchenholz Green Magic + Holz klassisches Japanisches Geschicklichkeits-Sportgerät mit Kugel an Schnur 3 Fangtellern am Handstück und Spike technische Daten: 16 cm Ø 6 cm 144 g
- Price
- €15.55
- Rating
- 4.6/5
- Reviews
- 1,234
- Age
- 6y ago

Ganzoo Kendama aus Buchenholz klassisches Bilboquet-Nachfolge-Spiel nach japanischer Tradition mit Stab Auffangstift 3 Fangtassen sowie Holzkugel mit Loch an Nylonseil 16 cm türkis Flash + Holz
- Price
- €14.92
- Rating
- 4.6/5
- Reviews
- 1,234
- Age
- 11y ago

Ganzoo Kendama aus Buchenholz Japanisches Holz-Sportgerät für Tricks: Kugel mit Loch Nylonseil 3 Fangteller und Stift Training für Konzentration Reaktion Koordination Maße 16 cm Holz Streifen
- Price
- €15.65
- Rating
- 4.6/5
- Reviews
- 1,234
- Age
- 9y ago

Ganzoo Kendama aus Buche traditionelles Japanisches Holz-Sportgerät mit Holzkugel Loch und Nylonseil DREI Fangteller am Handstück ideal für Balance und Koordination Gesamthöhe 16 cm Holz clean
- Price
- €15.42
- Rating
- 4.6/5
- Reviews
- 1,234
- Age
- 9y ago
Newest
by launch date
Skill Addicts Kendama aus Holz - Geschicklichkeitsspielzeug für Kinder
- Price
- €26.50
- Rating
- 4.8/5
- Reviews
- 30
- Age
- 5mo ago

KROM Kendama MIKRO Schwarz Mini Kendama aus Buchenholz Voll spielbar Taschenformat Für Anfänger & Profis
- Price
- €12.85
- Rating
- 3.8/5
- Reviews
- 101
- Age
- 10mo ago

KROM Kendama MIKRO Rot Mini Kendama aus Buchenholz Voll spielbar Taschenformat Für Anfänger & Profis
- Price
- €11.95
- Rating
- 3.8/5
- Reviews
- 101
- Age
- 10mo ago

ZASCHMOY Verbessern Sie die Fähigkeiten mit Premium -Holzkendama -Spielzeug für eine Verbesserte Hand Auge Koordination und Reflexe Tragbarer Kendama mit Schnur für Innen und Außenspaß Lila (Purple)
- Price
- €11.84
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 12mo ago

MGM Games - Bilboquet Kendama - Blau - 030260 - Geschicklichkeitsspiel - FSC Holz - Holzspielzeug - Koordination - Ohne Bildschirm - Traditionelles Spiel - Geschenk - Kind - Erwachsener
- Price
- €10.01
- Rating
- 3.8/5
- Reviews
- 15
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 42% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 falling
Sellers
24
Est. top-5 brand share
93%
Top 20: 100%
Est. top-5 click share
42%
Top 20: 87%
Open market
4%
- KROM41%
- Ganzoo34%
- EasY FoxY ToY7%
- Itian7%
- Skill Addicts4%
- MGM3%
- Open — no brand owns it (2 brands, 4%)
Demand
Kendama search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 6.5×
Search terms
Top Kendama search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- kendama189K/yr
- kendama original43K/yr
- kendama krom47K/yr
- krom kendama16K/yr
- krom4K/yr
- sweets kendama8K/yr
- kendama krom pop8K/yr
- kendama sweets20K/yr
- kendama europe4K/yr
- kendama sweets starter4K/yr
Reviews and returns
What reviews say buyers love and hate about Kendama
We read the reviews and the return reasons for every product selling here.
“ist leiser ein minderwertiges Billigprodukt”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Kendama questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data








