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Kaufladen Zubehör

Fail

Demand is soft, at -39.4% this quarter, so Kaufladen Zubehör is a Fail.

Flapen Score
49
49 / 100
Top 26% of 2,084 Spielzeug niches · +6 vs the category median of 43
Market size
€271K/yr1.2M searches / yr
90-day growth
-39.4%search demand this quarter
Competition
42%top-5 click share · 15 brands · 96 sellers

Flapen Score

Kaufladen Zubehör against its category

The dotted line is the Spielzeug average. Past it, Kaufladen Zubehör is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kaufladen Zubehör market on Amazon at a glance

Shoppers on Amazon Germany searched for Kaufladen Zubehör 1.2M times last year and spent an estimated €271K. The top 5 brands take 78% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 1.6% of those searches ended in a purchase.

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -39.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €271K a year.

Searches, last 12 months
1.2M
Growth, 90 days vs prior 90
-39.4%
Conversion, latest week
1.6%
Market size, estimated
€271Ka year
Peak month
December6.6× the quietest month
Top search term
kaufladen zubehör350K searches a year

02 · Price

A sale here is worth €14.12.

Listings sell for €14.12 on average, from €4.15 to €37.86. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 500 to 750 of them. At €14.12 that is €7K to €11K a year per listing.

Average price
€14.12under the $15 to $100 sweet spot
Price range
€4.15–€37.86
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
30K–40K
Units per listing a year
500–750
Revenue per listing a year
€7K–€11K
Returns
1.0%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

54% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 1.6% of listings are out of stock. The average listing ranks #153 within Kaufläden & Zubehör. It carries 569 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
54%
Prime listings
97%
Out of stock, average day
1.6%
Average rank
#153in Kaufläden & Zubehör
Average rating
4.53 starsAmazon Germany average 4.37 stars
Average reviews
569per listing
Listings tracked
35

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
39 months

Products

Top Kaufladen Zubehör products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

Brands

15 flat

Sellers

96

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

42%

Top 20: 88%

Open market

16%

  • Brand 126%
  • Brand 217%
  • Brand 315%
  • Brand 413%
  • Brand 57%
  • Brand 66%
  • Open — no brand owns it (9 brands, 16%)

Demand

Kaufladen Zubehör search demand

Weekly searches over the year, seasonality beneath. Pick a range.

90K70KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 6.6×

Search terms

Top Kaufladen Zubehör search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kaufladen zubehör350K/yr
  • kaufmannsladen zubehör149K/yr
  • kaufladen zubehör holz163K/yr
  • erzi kaufladen zubehör114K/yr
  • erzi60K/yr
  • einkaufsladen zubehör59K/yr
  • kaufmannsladen zubehör holz62K/yr
  • tanner kaufladen zubehör47K/yr
  • zubehör kaufmannsladen41K/yr
  • zubehör kaufladen29K/yr

Reviews and returns

What reviews say buyers love and hate about Kaufladen Zubehör

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Qualität insgesamt”
22%of negative reviews mention “Preis-Leistungs-Verhältnis”
1.0%of orders come back
“etwas teuer”
A buyer, on “Preis-Leistungs-Verhältnis”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Kaufladen Zubehör questions

Answered from the same tracked data.