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Katzenschwanz

Fail

Demand is soft, at -74.7% this quarter, so Katzenschwanz is a Fail.

Flapen Score
43
43 / 100
Ranks 1,038 of 2,084 Spielzeug niches · on the category median
Market size
€11K/yr71K searches / yr
90-day growth
-74.7%search demand this quarter
Competition
42%top-5 click share · 35 brands · 72 sellers

Flapen Score

Katzenschwanz against its category

The dotted line is the Spielzeug average. Past it, Katzenschwanz is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Katzenschwanz market on Amazon at a glance

Shoppers on Amazon Germany searched for Katzenschwanz 71K times last year and spent an estimated €11K. The top 5 brands take 48% of clicks. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 1.6% of those searches ended in a purchase.

Shoppers searched for this 71K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -74.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €11K a year.

Searches, last 12 months
71K
Growth, 90 days vs prior 90
-74.7%
Conversion, latest week
1.6%
Market size, estimated
€11Ka year
Top search term
katzenschwanz28K searches a year

02 · Price

A sale here is worth €9.54.

Listings sell for €9.54 on average, from €5.06 to €16.55. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At €9.54 that is €0 to €954 a year per listing.

Average price
€9.54under the $15 to $100 sweet spot
Price range
€5.06–€16.55
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
€0–€954
Returns
3.0%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

65% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 22.1% of listings are out of stock. The average listing ranks #878 within Party- & Scherzartikel. It carries 148 reviews at 3.94 stars, so a new listing needs social proof before a better product.

Sponsored listings
65%
Prime listings
91%
Out of stock, average day
22.1%
Average rank
#878in Party- & Scherzartikel
Average rating
3.94 starsAmazon Germany average 4.37 stars
Average reviews
148per listing
Listings tracked
43

04 · Newcomers

0 of last year's 15 launches cleared the first-year sales bar.

15 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
15
Successful launches
0Amazon's first-year sales bar
Average brand age
26 months

Products

Top Katzenschwanz products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

Brands

35 rising

Sellers

72

Top-5 brand share

48%

Top 20: 88%

Top-5 click share

42%

Top 20: 82%

Open market

47%

  • Brand 113%
  • Brand 211%
  • Brand 39%
  • Brand 48%
  • Brand 57%
  • Brand 65%

Demand

Katzenschwanz search demand

Weekly searches over the year. Pick a range.

9K7KSpike '26Feb '26Mar '26Mar '26Apr '26May '26May '26Jun '26

Search terms

Top Katzenschwanz search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • katzenschwanz28K/yr
  • cat tail11K/yr
  • katzenschwanz kostüm18K/yr
  • katzen schwanz3K/yr
  • schwanz kostüm3K/yr
  • katzenschwanz kinder6K/yr
  • katzenschwanz kostüm kinder3K/yr

Reviews and returns

What reviews say buyers love and hate about Katzenschwanz

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Qualität insgesamt”
24%of negative reviews mention “beworben Vs Tatsächliches Produkt”
3.0%of orders come back
“Entspricht nicht dem Foto”
A buyer, on “beworben Vs Tatsächliches Produkt”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Katzenschwanz questions

Answered from the same tracked data.