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Katzenkostüm

Fail

Demand is soft, at -95.1% this quarter, so Katzenkostüm is a Fail.

Flapen Score
44
44 / 100
Top 46% of 2,084 Spielzeug niches · +1 vs the category median of 43
Market size
€96K/yr499K searches / yr
90-day growth
-95.1%search demand this quarter
Competition
46%top-5 click share · 23 brands · 27 sellers

Flapen Score

Katzenkostüm against its category

The dotted line is the Spielzeug average. Past it, Katzenkostüm is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Katzenkostüm market on Amazon at a glance

Shoppers on Amazon Germany searched for Katzenkostüm 499K times last year and spent an estimated €96K. The top 5 brands take 67% of clicks. Demand peaks in Jan–Feb–Mar–Oct. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 1.1% of those searches ended in a purchase.

Shoppers searched for this 499K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -95.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €96K a year.

Searches, last 12 months
499K
Growth, 90 days vs prior 90
-95.1%
Conversion, latest week
1.1%
Market size, estimated
€96Ka year
Peak month
February41.8× the quietest month
Top search term
katzenkostüm70K searches a year

02 · Price

A sale here is worth €18.07.

Listings sell for €18.07 on average, from €8.00 to €30.32. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 0 to 100 of them. At €18.07 that is €0 to €2K a year per listing.

Average price
€18.07inside the $15 to $100 sweet spot
Price range
€8.00–€30.32
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
8K–10K
Units per listing a year
0–100
Revenue per listing a year
€0–€2K
Returns
6.4%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

81% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 21.5% of listings are out of stock. The average listing ranks #1,168 within Kostüme. It carries 116 reviews at 4.14 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
97%
Out of stock, average day
21.5%
Average rank
#1,168in Kostüme
Average rating
4.14 starsAmazon Germany average 4.37 stars
Average reviews
116per listing
Listings tracked
32

04 · Newcomers

0 of last year's 12 launches cleared the first-year sales bar.

12 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
12
Successful launches
0Amazon's first-year sales bar
Average brand age
28 months

Products

Top Katzenkostüm products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

Brands

23 falling

Sellers

27

Top-5 brand share

67%

Top 20: 97%

Top-5 click share

46%

Top 20: 83%

Open market

29%

  • Brand 138%
  • Brand 214%
  • Brand 36%
  • Brand 44%
  • Brand 54%
  • Brand 64%

Demand

Katzenkostüm search demand

Weekly searches over the year, seasonality beneath. Pick a range.

120K80KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Mar, Oct · busiest ÷ quietest = 41.8×

Search terms

Top Katzenkostüm search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • katzenkostüm70K/yr
  • katzenkostüm kinder153K/yr
  • katze kostüm26K/yr
  • katzen kostüm kinder46K/yr
  • katzen kostüm15K/yr
  • kostüm katze26K/yr
  • katze kostüm kinder30K/yr
  • kostüm katze kinder34K/yr
  • katzenkostüm kind11K/yr
  • katzenkostüm mädchen21K/yr

Reviews and returns

What reviews say buyers love and hate about Katzenkostüm

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Qualität insgesamt”
29%of negative reviews mention “Qualität insgesamt”
6.4%of orders come back
“schlechte Qualität -nicht den Preis wert”
A buyer, on “Qualität insgesamt”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Katzenkostüm questions

Answered from the same tracked data.