Katzenfigur
FailThe top 5 brands take 97% of clicks, so Katzenfigur is a Fail.
- Flapen Score
- 35 / 100Ranks 1,651 of 2,084 Spielzeug niches · −8 vs the category median of 4335
- Market size
- €55K/yr136K searches / yr
- 90-day growth
- -17.5%search demand this quarter
- Competition
- 57%top-5 click share · 8 brands · 133 sellers
Flapen Score
Katzenfigur against its category
The dotted line is the Spielzeug average. Past it, Katzenfigur is stronger. Inside it, weaker.
Market
The Katzenfigur market on Amazon at a glance
Shoppers on Amazon Germany searched for Katzenfigur 136K times last year and spent an estimated €55K. The top 5 brands take 97% of clicks. Demand peaks in Nov–Dec. Flapen scores it 35 out of 100, a Fail.
01 · Demand
An estimated 4.7% of those searches ended in a purchase.
Shoppers searched for this 136K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 4.7% of those searches ended in a purchase. Searches in the last 90 days moved -17.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €55K a year.
- Searches, last 12 months
- 136K
- Growth, 90 days vs prior 90
- -17.5%
- Conversion, latest week
- 4.7%
- Market size, estimated
- €55Ka year
- Peak month
- December3.3× the quietest month
- Top search term
- schleich katze61K searches a year
02 · Price
A sale here is worth €8.51.
Listings sell for €8.51 on average, from €2.89 to €17.67. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At €8.51 that is €2K to €4K a year per listing.
- Average price
- €8.51under the $15 to $100 sweet spot
- Price range
- €2.89–€17.67
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 250–500
- Revenue per listing a year
- €2K–€4K
- Returns
- 0.6%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
48% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 4.0% of listings are out of stock. The average listing ranks #370 within Spielzeugfiguren. It carries 1,003 reviews at 4.66 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 48%
- Prime listings
- 96%
- Out of stock, average day
- 4.0%
- Average rank
- #370in Spielzeugfiguren
- Average rating
- 4.66 starsAmazon Germany average 4.37 stars
- Average reviews
- 1,003per listing
- Listings tracked
- 25
04 · Newcomers
1 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 30 months
Products
Top Katzenfigur products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 falling
Sellers
133
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
57%
Top 20: 96%
Open market
1%
- Brand 183%
- Brand 25%
- Brand 34%
- Brand 43%
- Brand 52%
- Brand 61%
- Open — no brand owns it (2 brands, 1%)
Demand
Katzenfigur search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 3.3×
Search terms
Top Katzenfigur search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- schleich katze61K/yr
- katzenfigur22K/yr
- katze figur12K/yr
- schleich katzen12K/yr
- katzen figur9K/yr
- schleich katzen set8K/yr
- katze schleich7K/yr
- schleich tiere katze4K/yr
- deko katzenfiguren1K/yr
Reviews and returns
What reviews say buyers love and hate about Katzenfigur
We read the reviews and the return reasons for every product selling here.
“Winzige Katze”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Katzenfigur questions
Answered from the same tracked data.








