Is katzenfigur profitable to sell on Amazon Germany?

The niche generates €55K/yr across 25 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -17.5%. Flapen's verdict: Skip it (35/100).

How competitive is the katzenfigur niche?

8 brands and 133 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 97% of demand.

What do buyers complain about in katzenfigur?

Top complaints mined from reviews: Gesamtgröße, Preis-Leistungs-Verhältnis, Qualität insgesamt. The return rate is 0.6%.

When does demand for katzenfigur peak?

Demand peaks in Nov–Dec; the busiest month runs 3.3× the quietest.

What does it cost to enter the katzenfigur niche?

Listings span €2.89–€17.67; the average listing price is €8.51 (sweet spot $15–$100). The average incumbent carries 1,003 reviews — the moat a new listing must climb.

katzenfigur

Skip it

Brand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Review moat

Good1,002.96

avg incumbent reviews — the moat a new listing must climb

Conversion

Good4.7%

search→purchase rate — share of searches ending in a sale

Competition

Okay57%

top-5 click share — leaders hold, buyers still browse

Avg price

Bad€8.51

avg listing price — sweet spot $15–$100

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Price range

Bad€2.89–€17.67

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-17.5%

90-day search growth — must beat 0% to launch

Market size

Bad€55K

€55K/yr · 136K searches

Brand share

Bad97%

top-5 brand share — brand-locked demand

According to Flapen's Amazon Germany niche tracking, katzenfigur is a €55K/yr Amazon Germany market (136K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 35/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

katzenfigur market data

Units sold / yr: 6K–8K; avg 250–500/product
Revenue / yr: €51K–€68K; units × avg price
Conversion rate: 4.7%
Avg BSR: #370
Page quality: 0%
Prime: 96%
Sponsored: 48%
Out of stock: 4.0%
Avg brand age: 30 months
Avg seller age: 187 days

Competition & brand share

The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.

Brands

8 falling

Sellers

133

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

57%

Top 20: 96%

Open market

Schleich83%
EYSCOTA5%
TOYMANY4%
Bullyland3%
Sikweny2%
Willow Tree1%
Open — no brand owns it (2 brands, 1%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -17.5% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 3.3×

Open Trend

Top katzenfigur search terms

schleich katze61K/yr -21.3%5.7% conv.
katzenfigur22K/yr -6.5%0.3% conv.
katze figur12K/yr -5.3%0.7% conv.
schleich katzen12K/yr -35.8%4.6% conv.
katzen figur9K/yr +11.8%0.2% conv.
schleich katzen set8K/yr -19.0%4.8% conv.
katze schleich7K/yr -16.6%6.9% conv.
schleich tiere katze4K/yr -42.4%7.3% conv.
deko katzenfiguren1K/yr -44.9%0.0% conv.

All search terms

Top katzenfigur products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Schleich€2.894.8★2,812 rev

Schleich€3.754.8★2,995 rev

Schleich€14.274.5★34 rev

Schleich€3.564.8★972 rev

Schleich€12.124.8★3,054 rev

Newest

by launch date

Schleich€14.2734 rev

6mo ago

Sikweny 10 Stück Katzenfigur Harzmaterial Tiere Figuren Simulationsdesign Katze Spielzeug Kinder Niedliche Form Mini Tiere Autoinnenraum Für Geburtstag Feiertage Umzug Neuwagenkauf

Sikweny€9.5044 rev

11mo ago

KARLOR Mini-Kätzchen-Figuren 9 Stück Katzenfiguren Dekoration realistische Katzenornamente schwarz grau orange weiß Kätzchen Miniatur-Tierornamente Tier Tisch Auto Schreibtisch Büro

KARLOR€8.3431 rev

1y ago

Schleich€5.32235 rev

1y ago

EYSCOTA Katze Figuren Playset 12PCS niedliche Miniatur Katze Figur Spielzeug Kuchen Topper für Geburtstagsfeier

EYSCOTA€13.33110 rev

2y ago

What buyers say about katzenfigur

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt25%

“Super Qualität”

Spaß/Unterhaltungserlebnis16%

“Niedliches Katzen-Spielset”

Geschenk Zweck8%

“Super Geschenk”

Design insgesamt8%

“Die drei enthaltenen Katzenfiguren überzeugen in der gewohnt detaillierten und robusten Qualität, die man vom Hersteller kennt”

Preis-Leistungs-Verhältnis8%

“Im Sale für 15 € ist es insgesamt jedoch ein gutes und empfehlenswertes Spielzeugset”

beworben Vs Tatsächliches Produkt5%

“Gewünscht, bekommen”

Farbe4%

“Schöne Farbe”

Haustierfreundlich4%

“Für Katzenliebhaber ein absolutes Muß”

Materialqualität2%

“das Material ist robust”

Haftung/Klebrigkeit2%

“Die Klebepunkte dazu sind sehr praktisch”

What buyers complain about

Gesamtgröße36%

“Winzige Katze”

Preis-Leistungs-Verhältnis13%

“wie immer etwas teurer da von Schleich”

Qualität insgesamt4%

“aber unterschiedliche Qualität.”

Materialqualität3%

“Die Materialqualität des Kunststoff-Zubehörs erreicht nicht ganz das überragende Niveau der Tierfiguren”

Farbe3%

“so richtig hübsch ist sie auch nicht.”

Top return reasons

Gesamtgröße65%

Qualität insgesamt6%

Defekt Material/Teile5%

Produktzustand4%

Preis-Leistungs-Verhältnis4%

Geruch3%