Skip to content

Katze Spielzeug Kinder

Fail

Demand is soft, at -34.4% this quarter, so Katze Spielzeug Kinder is a Fail.

Flapen Score
42
42 / 100
Ranks 1,131 of 2,084 Spielzeug niches · −1 vs the category median of 43
Market size
€178K/yr264K searches / yr
90-day growth
-34.4%search demand this quarter
Competition
81%top-5 click share · 8 brands · 91 sellers

Flapen Score

Katze Spielzeug Kinder against its category

The dotted line is the Spielzeug average. Past it, Katze Spielzeug Kinder is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Katze Spielzeug Kinder market on Amazon at a glance

Shoppers on Amazon Germany searched for Katze Spielzeug Kinder 264K times last year and spent an estimated €178K. The top 5 brands take 88% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 2.4% of those searches ended in a purchase.

Shoppers searched for this 264K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -34.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €178K a year.

Searches, last 12 months
264K
Growth, 90 days vs prior 90
-34.4%
Conversion, latest week
2.4%
Market size, estimated
€178Ka year
Peak month
December8.3× the quietest month
Top search term
katze spielzeug kinder70K searches a year

02 · Price

A sale here is worth €27.96.

Listings sell for €27.96 on average, from €21.02 to €40.07. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At €27.96 that is €7K to €14K a year per listing.

Average price
€27.96inside the $15 to $100 sweet spot
Price range
€21.02–€40.07
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
4K–5K
Units per listing a year
250–500
Revenue per listing a year
€7K–€14K
Returns
3.3%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.2% of listings are out of stock. The average listing ranks #144 within Elektronisches Spielzeug. It carries 280 reviews at 4.12 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
4.2%
Average rank
#144in Elektronisches Spielzeug
Average rating
4.12 starsAmazon Germany average 4.37 stars
Average reviews
280per listing
Listings tracked
10

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
32 months

Products

Top Katze Spielzeug Kinder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 81% of clicks. A locked shelf that new listings rarely crack.

Brands

8 falling

Sellers

91

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

7%

  • Brand 152%
  • Brand 212%
  • Brand 310%
  • Brand 48%
  • Brand 55%
  • Brand 65%
  • Open — no brand owns it (2 brands, 7%)

Demand

Katze Spielzeug Kinder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 8.3×

Search terms

Top Katze Spielzeug Kinder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • katze spielzeug kinder70K/yr
  • baby born katze43K/yr
  • spielzeug katze für kinder18K/yr
  • katzen spielzeug kinder13K/yr
  • elektrische katze14K/yr
  • interaktive katze15K/yr
  • katze kinderspielzeug13K/yr
  • baby born katze mit korb14K/yr
  • laufende katze9K/yr
  • katzenspielzeug kinder6K/yr

Reviews and returns

What reviews say buyers love and hate about Katze Spielzeug Kinder

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Spaß/Unterhaltungserlebnis”
40%of negative reviews mention “Haltbarkeit”
3.3%of orders come back
“Beinbruch, defekt”
A buyer, on “Haltbarkeit”40% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Katze Spielzeug Kinder questions

Answered from the same tracked data.