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Kalaha Spiel

soft demand (-19.5% this quarter) — Kalaha Spiel doesn't clear our bar today.

Flapen Score

47
Skip it

Top 34% of 2,084 Spielzeug niches · +4 vs the category median of 43

Market size 40Growth 15Conversion 37Competition 32Returns 88Price range 84Avg price 95Brand share 48Review moat 75Quality gap 35
This niche Category average · 2,084 niches

Is Kalaha Spiel profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Kalaha Spiel is a €202K/yr Amazon Germany market (284K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 47/100.

Kalaha Spiel: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -19.5% over the last 90 days and 2.9% of searches end in a purchase.

€202K

revenue / yr

Units sold / yr8K
Search volume / yr-19.5%284K
Conversion rate2.9%
Avg price€24.13

Who owns the niche?

The top 5 brands hold 76% of demand, so 24% of the market is open.

24%

open market share

Brands · sellers17 · 19
Top-5 product click share66%
Open market24%
Avg brand age41 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 22 products

Sponsored placement100%
New entrants (1y)13· 2 succeeded
Avg rating4.5★
Avg reviews500

Top Kalaha Spiel products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.

€0€10K€20K€30K€40K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

17 rising

Sellers

19

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

66%

Top 20: 99%

Open market

18%

  • LOGOPLAY26%
  • YICH19%
  • LIULINY11%
  • Spielario11%
  • Wooderma9%
  • FuYelng6%
  • Open — no brand owns it (11 brands, 18%)

Kalaha Spiel demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume284KCVR2.9%Products22Brands17Top 5 Brands76%OOS Rate17.5%Rating4.5★Reviews500Avg BSR#637
15K10KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.9×

Top Kalaha Spiel search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • steinchenspiel86K/yr
  • hus74K/yr
  • steinchenspiel holz mit steinen28K/yr
  • steinspiel14K/yr
  • hus spiel10K/yr
  • edelsteinspiel9K/yr
  • bao8K/yr
  • edelstein spiel6K/yr
  • steine spiel6K/yr
  • brettspiel mit steinen4K/yr

What reviews say buyers love and hate about Kalaha Spiel

What buyers mention most, as a share of all reviews.

What buyers love

87% of reviews
Spaß/Unterhaltungserlebnis37%

Mega Spiel

Qualität insgesamt28%

Super Qualität

Geschenk Zweck4%

Tolles Geschenk

Benutzerfreundlichkeit3%

Leicht verständlich und kurzweilig

Design insgesamt3%

Die Verarbeitung wirkt insgesamt ordentlich

What buyers complain about

65% of reviews
Gesamtgröße22%

Zudem passt die Größe nicht optimal, obwohl es als Set für Erwachsene/Teenager angegeben ist

Qualität insgesamt14%

Für den Preis und ein deutsches Produkt war ich jedoch etwas von der Verarbeitungsqualität enttäuscht

Preis-Leistungs-Verhältnis8%

Für diesen Preis absolut unverständlich

Anleitung/Benutzerhandbuch/Fehlerbehebung6%

Einfache Ausführung, Steine liegen lose in dem Holzkästschen, es gibt keine Anleitung

Haltbarkeit5%

der Verschlussharken ist aber schon nach 2 Wochen Nutzung abgebrochen.

Kalaha Spiel return rate & reasons

Why buyers send it back, as a share of all return requests.

1.3%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
58%
2Defekt Material/Teile
7%
3Qualität insgesamt
6%
4Materialqualität
5%
5Geschenk Zweck
2%

Common Kalaha Spiel questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Kalaha Spiel 47/100 on Amazon Germany — Skip it. The niche generates €202K/yr across 22 tracked products. 2 of 13 products launched in the last 360 days are still selling. Search demand moved -19.5% over the last 90 days.
Search demand for Kalaha Spiel on Amazon Germany peaks in Nov–Dec, where the busiest month runs 2.9× the quietest.