Is kakashi profitable to sell on Amazon Germany?

The niche generates €41K/yr across 53 tracked products. 1 of 10 products launched in the last 360 days are still selling. 90-day search growth is -32.1%. Flapen's verdict: Skip it (40/100).

How competitive is the kakashi niche?

10 brands and 247 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 96% of demand.

What do buyers complain about in kakashi?

Top complaints mined from reviews: Gesamtgröße, Qualität insgesamt, Haltbarkeit. The return rate is 0.9%.

When does demand for kakashi peak?

Demand peaks in Nov–Dec; the busiest month runs 1.8× the quietest.

What does it cost to enter the kakashi niche?

Listings span €5.82–€63.11; the average listing price is €18.68 (sweet spot $15–$100). The average incumbent carries 1,663 reviews — the moat a new listing must climb.

kakashi

Skip it

Soft demand (-32.1% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Avg price

Great€18.68

avg listing price — sweet spot $15–$100

Price range

Great€5.82–€63.11

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great34%

top-5 click share — an open shelf

Review moat

Okay1,662.51

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Conversion

Bad1.0%

search→purchase rate — share of searches ending in a sale

Market size

Bad€41K

€41K/yr · 218K searches

Growth

Bad-32.1%

90-day search growth — must beat 0% to launch

Brand share

Bad96%

top-5 brand share — brand-locked demand

According to Flapen's Amazon Germany niche tracking, kakashi is a €41K/yr Amazon Germany market (218K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 40/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

kakashi market data

Units sold / yr: 3K–4K; avg 0–100/product
Revenue / yr: €56K–€75K; units × avg price
Conversion rate: 1.0%
Avg BSR: #1,429
Page quality: 0%
Prime: 89%
Sponsored: 9%
Out of stock: 0.1%
Avg brand age: 38 months
Avg seller age: 173 days

Competition & brand share

Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.

Brands

10 falling

Sellers

247

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

34%

Top 20: 72%

Open market

Funko84%
Banpresto5%
POP3%
BANDAI2%
ZKTSRY2%
CoolChange1%
Open — no brand owns it (4 brands, 3%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -32.1% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 1.8×

Open Trend

Top kakashi search terms

naruto funko pop68K/yr -32.1%1.0% conv.
funko pop naruto64K/yr -31.2%1.0% conv.
kakashi22K/yr -20.9%0.5% conv.
kakashi figur18K/yr -25.3%1.0% conv.
itachi funko pop9K/yr -44.6%1.7% conv.
naruto funko6K/yr -33.7%1.1% conv.
funko naruto6K/yr -35.4%0.9% conv.
naruto pop figuren6K/yr -40.2%2.2% conv.
kakashi funko pop5K/yr -19.0%2.5% conv.
kakashi hatake5K/yr -45.4%0.3% conv.

All search terms

Top kakashi products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Funko Pop! Animation: Naruto: Shippuden - Kakashi Hatake - Vinyl-Sammelfigur - Geschenkidee - Offizielle Handelswaren - Spielzeug Für Kinder und Erwachsene - Anime Fans - Modellfigur Für Sammler

Funko€12.694.7★10,530 rev

Funko Pop! Animation: Naruto - Itachi Uchiha - (Young) - Naruto Shippuden - Vinyl-Sammelfigur - Geschenkidee - Offizielle Handelswaren - Spielzeug Für Kinder und Erwachsene - Anime Fans

Funko€12.304.7★760 rev

Funko Pop! Animation: Naruto - Naruto Uzumaki Running - Vinyl-Sammelfigur - Geschenkidee - Offizielle Handelswaren - Spielzeug Für Kinder und Erwachsene - Anime Fans - Modellfigur Für Sammler

Funko€11.784.6★7,248 rev

Funko Pop! Animation Naruto Uzumaki Six Path Sage - Vinyl-Sammelfigur - Geschenkidee - Offizielle Handelswaren - Spielzeug Für Kinder und Erwachsene - Anime Fans - Modellfigur Für Sammler und Display

Funko€13.974.8★5,736 rev

Funko Naruto Sasuke Uchiha Vinyl Figur 1965 None Pop! Standard

Funko€13.064.8★287 rev

Newest

by launch date

Funko POP! Rides: Naruto Classic - Orochi + Manda - Sammelbare Vinylfigur - Geschenkidee - Offizielles Merchandise - Spielzeug für Kinder & Erwachsene - Modellfigur für Sammler und zur Ausstellung

Funko€21.4951 rev

5mo ago

Funko POP! Animation: Naruto Classic - Gaara - Sammelbare Vinylfigur - Geschenkidee - Offizielles Merchandise - Spielzeug für Kinder & Erwachsene - Modellfigur für Sammler und zur Ausstellung

Funko€12.8250 rev

6mo ago

Funko POP! Animation: Naruto Classic - Rock Lee - Sammelbare Vinylfigur - Geschenkidee - Offizielles Merchandise - Spielzeug für Kinder & Erwachsene - Modellfigur für Sammler und zur Ausstellung

Funko€12.6136 rev

6mo ago

Funko Naruto Shippuden Itachi Pop Vinyl Figuren

Funko€22.058 rev

7mo ago

Funko Bitty POP! Town: Naruto Shippuden - Ichiraku Ramen - Sammelbare Vinylfigur - Geschenkidee - Offizielles Merchandise - Spielzeug für Kinder & Erwachsene - Modellfigur für Sammler

Funko€6.57243 rev

8mo ago

What buyers say about kakashi

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt32%

“Sie ist sehr Qualität voll”

Geschenk Zweck25%

“Geschenk kam gut an”

beworben Vs Tatsächliches Produkt11%

“Wie beschrieben”

Sammlungsobjekte7%

“Sieht im Regal gut aus”

Farbe6%

“ist detailreich koloriert”

Spaß/Unterhaltungserlebnis6%

“Kinder freuen sich sehr”

Gravur/Malerei/Sublimieren6%

“Echt coole Figur, sehr gut bemalt”

Preis-Leistungs-Verhältnis3%

“Vor allem der Preis ist sehr gut”

Gesamtgröße1%

“Mir gefällt besonders die kleine Größe, da ich Miniaturen liebe”

Design insgesamt1%

“Die Details sind hervorragend gearbeitet”

What buyers complain about

Gesamtgröße25%

“klein”

Qualität insgesamt17%

“Müll”

Haltbarkeit17%

“leider nach einer Weile kaputt geht.”

Geschenk Zweck17%

“Ein teures Plastikgeschenk”

beworben Vs Tatsächliches Produkt17%

“Anders auf Foto wie in echt”

Top return reasons

Defekt Material/Teile28%

Produktzustand10%

Gesamtgröße10%

Haftung/Klebrigkeit9%

Qualität insgesamt8%

beworben Vs Tatsächliches Produkt6%

Materialqualität5%

Kratzfestigkeit5%

Magnetische Stärke/Adsorption3%

Druckqualität3%

Common questions

Is kakashi profitable to sell on Amazon Germany?: The niche generates €41K/yr across 53 tracked products. 1 of 10 products launched in the last 360 days are still selling. 90-day search growth is -32.1%. Flapen's verdict: Skip it (40/100).
How competitive is the kakashi niche?: 10 brands and 247 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 96% of demand.
What do buyers complain about in kakashi?: Top complaints mined from reviews: Gesamtgröße, Qualität insgesamt, Haltbarkeit. The return rate is 0.9%.
When does demand for kakashi peak?: Demand peaks in Nov–Dec; the busiest month runs 1.8× the quietest.
What does it cost to enter the kakashi niche?: Listings span €5.82–€63.11; the average listing price is €18.68 (sweet spot $15–$100). The average incumbent carries 1,663 reviews — the moat a new listing must climb.