Skip to content

Kakashi

Fail

Demand is soft, at -32.1% this quarter, so Kakashi is a Fail.

Flapen Score
40
40 / 100
Ranks 1,295 of 2,084 Spielzeug niches · −3 vs the category median of 43
Market size
€41K/yr218K searches / yr
90-day growth
-32.1%search demand this quarter
Competition
34%top-5 click share · 10 brands · 247 sellers

Flapen Score

Kakashi against its category

The dotted line is the Spielzeug average. Past it, Kakashi is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kakashi market on Amazon at a glance

Shoppers on Amazon Germany searched for Kakashi 218K times last year and spent an estimated €41K. The top 5 brands take 96% of clicks. Demand peaks in Nov–Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 1.0% of those searches ended in a purchase.

Shoppers searched for this 218K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -32.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €41K a year.

Searches, last 12 months
218K
Growth, 90 days vs prior 90
-32.1%
Conversion, latest week
1.0%
Market size, estimated
€41Ka year
Peak month
December1.8× the quietest month
Top search term
naruto funko pop68K searches a year

02 · Price

A sale here is worth €18.68.

Listings sell for €18.68 on average, from €5.82 to €63.11. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At €18.68 that is €0 to €2K a year per listing.

Average price
€18.68inside the $15 to $100 sweet spot
Price range
€5.82–€63.11
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
€0–€2K
Returns
0.9%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

9% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 0.1% of listings are out of stock. The average listing ranks #1,429 within Hobbys. It carries 1,663 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
9%
Prime listings
89%
Out of stock, average day
0.1%
Average rank
#1,429in Hobbys
Average rating
4.65 starsAmazon Germany average 4.37 stars
Average reviews
1,663per listing
Listings tracked
53

04 · Newcomers

1 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
10
Successful launches
1Amazon's first-year sales bar
Average brand age
38 months

Products

Top Kakashi products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 34% of clicks. An open shelf where new products get seen.

Brands

10 falling

Sellers

247

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

34%

Top 20: 72%

Open market

3%

  • Brand 184%
  • Brand 25%
  • Brand 33%
  • Brand 42%
  • Brand 52%
  • Brand 61%
  • Open — no brand owns it (4 brands, 3%)

Demand

Kakashi search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 1.8×

Search terms

Top Kakashi search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • naruto funko pop68K/yr
  • funko pop naruto64K/yr
  • kakashi22K/yr
  • kakashi figur18K/yr
  • itachi funko pop9K/yr
  • naruto funko6K/yr
  • funko naruto6K/yr
  • naruto pop figuren6K/yr
  • kakashi funko pop5K/yr
  • kakashi hatake5K/yr

Reviews and returns

What reviews say buyers love and hate about Kakashi

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Qualität insgesamt”
25%of negative reviews mention “Gesamtgröße”
0.9%of orders come back
“klein”
A buyer, on “Gesamtgröße”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Kakashi questions

Answered from the same tracked data.