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Kakashi

soft demand (-32.1% this quarter) — Kakashi doesn't clear our bar today.

Flapen Score

40
Skip it

Ranks 1,295 of 2,084 Spielzeug niches · −3 vs the category median of 43

Market size 10Growth 9Conversion 13Competition 81Returns 96Price range 82Avg price 84Brand share 9Review moat 48Quality gap 22
This niche Category average · 2,084 niches

Is Kakashi profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Kakashi is a €41K/yr Amazon Germany market (218K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 40/100.

Kakashi: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -32.1% over the last 90 days and 1.0% of searches end in a purchase.

€41K

revenue / yr

Units sold / yr4K
Search volume / yr-32.1%218K
Conversion rate1.0%
Avg price€18.68

Who owns the niche?

The top 5 brands hold 96% of demand, so 4% of the market is open.

4%

open market share

Brands · sellers10 · 247
Top-5 product click share34%
Open market4%
Avg brand age38 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 53 products

Sponsored placement9%
New entrants (1y)10· 1 succeeded
Avg rating4.7★
Avg reviews1,663

Top Kakashi products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.

€0€1K€2K€4K€5K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

247

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

34%

Top 20: 72%

Open market

3%

  • Funko84%
  • Banpresto5%
  • POP3%
  • BANDAI2%
  • ZKTSRY2%
  • CoolChange1%
  • Open — no brand owns it (4 brands, 3%)

Kakashi demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume218KCVR1.0%Products53Brands10Top 5 Brands96%OOS Rate0.1%Rating4.7★Reviews1,663Avg BSR#1,429
5K3KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 1.8×

Top Kakashi search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • naruto funko pop68K/yr
  • funko pop naruto64K/yr
  • kakashi22K/yr
  • kakashi figur18K/yr
  • itachi funko pop9K/yr
  • naruto funko6K/yr
  • funko naruto6K/yr
  • naruto pop figuren6K/yr
  • kakashi funko pop5K/yr
  • kakashi hatake5K/yr

What reviews say buyers love and hate about Kakashi

What buyers mention most, as a share of all reviews.

What buyers love

97% of reviews
Qualität insgesamt32%

Sie ist sehr Qualität voll

Geschenk Zweck25%

Geschenk kam gut an

beworben Vs Tatsächliches Produkt11%

Wie beschrieben

Sammlungsobjekte7%

Sieht im Regal gut aus

Farbe6%

ist detailreich koloriert

What buyers complain about

92% of reviews
Gesamtgröße25%

klein

Qualität insgesamt17%

Müll

Haltbarkeit17%

leider nach einer Weile kaputt geht.

Geschenk Zweck17%

Ein teures Plastikgeschenk

beworben Vs Tatsächliches Produkt17%

Anders auf Foto wie in echt

Kakashi return rate & reasons

Why buyers send it back, as a share of all return requests.

0.9%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Defekt Material/Teile
28%
2Produktzustand
10%
3Gesamtgröße
10%
4Haftung/Klebrigkeit
9%
5Qualität insgesamt
8%

Common Kakashi questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Kakashi 40/100 on Amazon Germany — Skip it. The niche generates €41K/yr across 53 tracked products. 1 of 10 products launched in the last 360 days are still selling. Search demand moved -32.1% over the last 90 days.
Search demand for Kakashi on Amazon Germany peaks in Nov–Dec, where the busiest month runs 1.8× the quietest.