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jujutsu kaisen

Skip it

Soft demand (-41.9% this quarter) — this niche doesn't clear our bar today.

Market size 25Growth 4Conversion 11Competition 51Returns 98Price range 70Avg price 80Brand share 54Review moat 77Quality gap 48

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Avg price

Great€16.83

avg listing price — sweet spot $15–$100

Review moat

Great464.46

avg incumbent reviews — the moat a new listing must climb

Price range

Good€5.21–€37.87

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good72%

top-5 brand share — brands hold most of the demand

Competition

Good55%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Bad€98K

€98K/yr · 679K searches

Conversion

Bad0.9%

search→purchase rate — share of searches ending in a sale

Growth

Bad-41.9%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon Germany niche tracking, jujutsu kaisen is a €98K/yr Amazon Germany market (679K searches/yr). The top 5 brands hold 72% of demand. Verdict: Skip it — 44/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

jujutsu kaisen market data

Units sold / yr
6K–8K
avg 100–250/product
Revenue / yr
€101K–€135K
units × avg price
Conversion rate
0.9%
Avg BSR
#753
Page quality
0%
Prime
79%
Sponsored
83%
Out of stock
10.4%
Avg brand age
32 months
Avg seller age
175 days

Competition & brand share

The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.

Brands

16 falling

Sellers

113

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

55%

Top 20: 93%

Open market

23%

  • Funko47%
  • HaiZi XiHuan7%
  • STOAT6%
  • Winning Moves6%
  • Grupo Erik6%
  • Clokelai4%

Demand

Weekly Amazon search volume, last 11 weeks — -41.9% search growth over the last 90 days.
12K8KMay '26May '26May '26May '26May '26Jun '26Jun '26Jun '26Jun '26Jul '26Jul '26

Top jujutsu kaisen search terms

  • jujutsu kaisen586K/yr
  • jujutsu kaisen merch35K/yr
  • jjk merch24K/yr
  • funko mystery minis13K/yr
  • jutsu kaisen10K/yr
  • funko pop mystery box7K/yr
  • funko mini4K/yr
All search terms

Top jujutsu kaisen products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%€10K20%€20K30%€29K40%€39K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about jujutsu kaisen

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt48%

“Super Produkt”

Gesamtgröße11%

“Passt”

beworben Vs Tatsächliches Produkt10%

“Genau richtig”

Geschenk Zweck10%

“das geschenk kam super an”

Sammlungsobjekte5%

“Für Sammler oder Fans definitiv ein tolles Highlight”

Haftung/Klebrigkeit4%

“Schöne Aufkleber”

Design insgesamt4%

“Sukunas charakteristische Merkmale wurden gut umgesetzt.”

Druckqualität2%

“Der Druck sieht mega schön aus”

Materialqualität1%

“* Qualität: Typisch Funko fühlen sie sich wertig an – festes Vinyl, kein billiges Hartplastik”

Gravur/Malerei/Sublimieren1%

“wirklich super getroffen und sauber bemalt”

What buyers complain about

Qualität insgesamt60%

“Müll”

Materialqualität20%

“Viel Geld für Plastik”

Gesamtgröße10%

“die Figuren sind größer als erwartet”

Top return reasons

Geschenk Zweck26%
Defekt Material/Teile17%
Gesamtgröße13%
Kratzfestigkeit11%
Qualität insgesamt9%
Produktzustand7%
Druckqualität4%
Fall/Aufprallschutz4%
beworben Vs Tatsächliches Produkt4%
Kissen4%

Common questions

Is jujutsu kaisen profitable to sell on Amazon Germany?
The niche generates €98K/yr across 24 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -41.9%. Flapen's verdict: Skip it (44/100).
How competitive is the jujutsu kaisen niche?
16 brands and 113 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 72% of demand.
What do buyers complain about in jujutsu kaisen?
Top complaints mined from reviews: Qualität insgesamt, Materialqualität, Gesamtgröße. The return rate is 0.5%.
What does it cost to enter the jujutsu kaisen niche?
Listings span €5.21–€37.87; the average listing price is €16.83 (sweet spot $15–$100). The average incumbent carries 464 reviews — the moat a new listing must climb.