joytoy warhammer 40k
Skip itWeak search conversion (0.3%) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Review moat
Incredible96.14avg incumbent reviews — the moat a new listing must climb
Competition
Great21%top-5 click share — an open shelf
Avg price
Great€55.85avg listing price — sweet spot $15–$100
Price range
Bad€20.10–€491.36cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-17.0%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad€55K€55K/yr · 305K searches
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Brand share
Bad99%top-5 brand share — brand-locked demand
According to Flapen's Amazon Germany niche tracking, joytoy warhammer 40k is a €55K/yr Amazon Germany market (305K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 41/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
joytoy warhammer 40k market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- €84K–€112K
- units × avg price
- Conversion rate
- 0.3%
- Avg BSR
- #2,240
- Page quality
- 0%
- Prime
- 89%
- Sponsored
- 56%
- Out of stock
- 20.0%
- Avg brand age
- 37 months
- Avg seller age
- 187 days
Competition & brand share
Clicks spread well past the top 5 (21% combined) — an open shelf where new products get seen.Brands
7 falling
Sellers
68
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
21%
Top 20: 48%
Open market
1%
- JOYTOY61%
- Games Workshop17%
- TOYVERSE7%
- Starforged6%
- GWTCTOY6%
- AAA Merchandise1%
- Open — no brand owns it (1 brand, 1%)
Demand & seasonality
Weekly Amazon search volume, last 75 weeks — -17.0% search growth over the last 90 days.Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.1×
Top joytoy warhammer 40k search terms
- joytoy warhammer 40k88K/yr
- joytoy85K/yr
- joytoy warhammer26K/yr
- joy toy warhammer 40k22K/yr
- warhammer 40k space marine21K/yr
- warhammer 40k joytoy13K/yr
- space marine12K/yr
- joy toy7K/yr
- space marines6K/yr
- warhammer 40k ultramarines6K/yr
Top joytoy warhammer 40k products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
JOYTOY Warhammer 40K Ultramarines Titus with Laurels of Victory 1/18 Action Figur
JOYTOY€40.924.3★35 rev
Starforged Warhammer 40K Space Marins Astartes Fahrrad-Reisetasche Herren Mode Accessoires Basic Version 230 * 250 * 110mm Reiserucksäcke
Starforged€49.790.0★0 rev
Warhammer+40 k+-+Space+Marine+Primaris+Intercessors
Games Workshop€46.534.8★551 rev
JOYTOY Warhammer 40K Ultramarines Metaurus with Power Axe Stormshield and Plasma Pistol 1/18 Action Figur
JOYTOY€43.344.3★35 rev
JOYTOY Warhammer 40K Salamanders Eradicators Sergeant Bragar 1/18 Action FigurSammeln Und Zeigen Modell
JOYTOY€27.274.9★56 rev
Newest
by launch date
JOYTOY Warhammer 40K Space Marine 2 Game Edition Ultramarines Heavy Intercessor with Heavy Bolt Rifle and Bolt Pistol 1/18 Action FigurSammeln Und Zeigen Modell
JOYTOY€32.186 rev
JOYTOY Warhammer 40K Space Marine 2 Game Edition Iron Hands Heavy Intercessor with Heavy Bolt Rifle and Bolt Pistol 1/18 Action FigurSammeln Und Zeigen Modell
JOYTOY€31.876 rev
Starforged Warhammer 40K Space Marins Astartes Fahrrad-Reisetasche Herren Mode Accessoires Basic Version 230 * 250 * 110mm Reiserucksäcke
Starforged€49.790 rev
JOYTOY Warhammer 40K Horus Heresy Alpha Legion MKVI Tactical Legionary 1/18 Action FigurSammeln Und Zeigen Modell
JOYTOY€28.2312 rev
TOYVERSE JOYTOY 1/18 Actionfigur Warhammer 40 000 Death Guard Blightlord Terminator 1 with Reaper Autocannon and Bubotic Blades Mobile Gelenke Charaktermodell 14CM 15 Jahre und älter
TOYVERSE€50.864 rev
Trending
90-day click momentumStarforged Warhammer 40K Space Marins Astartes Fahrrad-Reisetasche Herren Mode Accessoires Basic Version 230 * 250 * 110mm Reiserucksäcke
Starforged€49.790.0★
JOYTOY Warhammer 40K Space Marine 2 Game Edition Ultramarines Heavy Intercessor with Heavy Bolt Rifle and Bolt Pistol 1/18 Action FigurSammeln Und Zeigen Modell
JOYTOY€32.184.8★
JOYTOY Warhammer 40K Space Marine 2 Game Edition Iron Hands Heavy Intercessor with Heavy Bolt Rifle and Bolt Pistol 1/18 Action FigurSammeln Und Zeigen Modell
JOYTOY€31.874.8★
JOYTOY Warhammer 40k MortarionDaemon Primarch of Nurgle with Ancient WeaponsThe Lantern and Silence 1/18 Action Figur
JOYTOY€159.874.7★
JOYTOY Warhammer 40k Black Legion Abaddon The Despoiler with Drachnyen and The Talon of Horus 1/18 Action Figur
JOYTOY€103.904.7★
What buyers say about joytoy warhammer 40k
What buyers praise and complain about, mined from review topics.What buyers love
“Super Qualität”
“Lohnt sich”
“War ein wundervolles Geschenk”
“Geeignet für Sammler, als Malvorlage, 40k Nerds und Fans der Salamanders”
“Mega Teil”
“einfacher Zusammenbau”
“Die Farben sind hochwertige”
“Imperator beschützt”
“Aber man muss echt betonen was sie für eine tolle Verarbeitung haben”
“Genau das, was es sein soll”
What buyers complain about
“Teuer und die Teile nicht so fest”
“Mangelhaft verarbeitet”
“Er ist etwas kleiner als erwartet”
“Teuer und die Teile nicht so fest”
Top return reasons
Common questions
- Is joytoy warhammer 40k profitable to sell on Amazon Germany?
- The niche generates €55K/yr across 87 tracked products. 1 of 38 products launched in the last 360 days are still selling. 90-day search growth is -17.0%. Flapen's verdict: Skip it (41/100).
- How competitive is the joytoy warhammer 40k niche?
- 7 brands and 68 sellers compete. The top 5 products take 21% of clicks and top 5 brands hold 99% of demand.
- What do buyers complain about in joytoy warhammer 40k?
- Top complaints mined from reviews: Preis-Leistungs-Verhältnis, Qualität insgesamt, Gesamtgröße. The return rate is 0.6%.
- When does demand for joytoy warhammer 40k peak?
- Demand peaks in Jan–Nov–Dec; the busiest month runs 2.1× the quietest.
- What does it cost to enter the joytoy warhammer 40k niche?
- Listings span €20.10–€491.36; the average listing price is €55.85 (sweet spot $15–$100). The average incumbent carries 96 reviews — the moat a new listing must climb.