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Joytoy Warhammer 40k

Fail

Buyers convert on only 0.3% of searches, so Joytoy Warhammer 40k is a Fail.

Flapen Score
41
41 / 100
Ranks 1,212 of 2,084 Spielzeug niches · −2 vs the category median of 43
Market size
€55K/yr305K searches / yr
90-day growth
-17.0%search demand this quarter
Competition
21%top-5 click share · 7 brands · 68 sellers

Flapen Score

Joytoy Warhammer 40k against its category

The dotted line is the Spielzeug average. Past it, Joytoy Warhammer 40k is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Joytoy Warhammer 40k market on Amazon at a glance

Shoppers on Amazon Germany searched for Joytoy Warhammer 40k 305K times last year and spent an estimated €55K. The top 5 brands take 99% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 0.3% of those searches ended in a purchase.

Shoppers searched for this 305K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -17.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €55K a year.

Searches, last 12 months
305K
Growth, 90 days vs prior 90
-17.0%
Conversion, latest week
0.3%
Market size, estimated
€55Ka year
Peak month
December2.1× the quietest month
Top search term
joytoy warhammer 40k88K searches a year

02 · Price

A sale here is worth €55.85.

Listings sell for €55.85 on average, from €20.10 to €491.36. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At €55.85 that is €0 to €6K a year per listing.

Average price
€55.85inside the $15 to $100 sweet spot
Price range
€20.10–€491.36
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
€0–€6K
Returns
0.6%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

56% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 20.0% of listings are out of stock. The average listing ranks #2,240 within Hobbys. It carries 96 reviews at 4.74 stars, so a new listing needs social proof before a better product.

Sponsored listings
56%
Prime listings
89%
Out of stock, average day
20.0%
Average rank
#2,240in Hobbys
Average rating
4.74 starsAmazon Germany average 4.37 stars
Average reviews
96per listing
Listings tracked
87

04 · Newcomers

1 of last year's 38 launches cleared the first-year sales bar.

38 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
38
Successful launches
1Amazon's first-year sales bar
Average brand age
37 months

Products

Top Joytoy Warhammer 40k products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 21% of clicks. An open shelf where new products get seen.

Brands

7 falling

Sellers

68

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

21%

Top 20: 48%

Open market

1%

  • Brand 161%
  • Brand 217%
  • Brand 37%
  • Brand 46%
  • Brand 56%
  • Brand 61%
  • Open — no brand owns it (1 brand, 1%)

Demand

Joytoy Warhammer 40k search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KPrime Day '25Spike '25Black Friday '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.1×

Search terms

Top Joytoy Warhammer 40k search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • joytoy warhammer 40k88K/yr
  • joytoy85K/yr
  • joytoy warhammer26K/yr
  • joy toy warhammer 40k22K/yr
  • warhammer 40k space marine21K/yr
  • warhammer 40k joytoy13K/yr
  • space marine12K/yr
  • joy toy7K/yr
  • space marines6K/yr
  • warhammer 40k ultramarines6K/yr

Reviews and returns

What reviews say buyers love and hate about Joytoy Warhammer 40k

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Qualität insgesamt”
38%of negative reviews mention “Preis-Leistungs-Verhältnis”
0.6%of orders come back
“Teuer und die Teile nicht so fest”
A buyer, on “Preis-Leistungs-Verhältnis”38% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Joytoy Warhammer 40k questions

Answered from the same tracked data.