Jellycat Drache
soft demand (-15.3% this quarter) — Jellycat Drache doesn't clear our bar today.
Flapen Score
Top 38% of 2,084 Spielzeug niches · +3 vs the category median of 43
Is Jellycat Drache profitable on Amazon?
According to Flapen's Amazon Germany niche tracking, Jellycat Drache is a €74K/yr Amazon Germany market (222K searches/yr). The top 5 brands hold 79% of demand. Verdict: Skip it — 46/100.
Jellycat Drache: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -15.3% over the last 90 days and 1.4% of searches end in a purchase.
€74K
revenue / yr
Who owns the niche?
The top 5 brands hold 79% of demand, so 21% of the market is open.
21%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 25 products
Top Jellycat Drache products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Depesche 14182 Snukis - Kuscheltier Drache in Schwarz und Silber mit weichem Fell und Silber Glitzer-Augen ca. 50 cm großes Plüschtier
- Price
- €18.37
- Rating
- 4.9/5
- Reviews
- 31
- Age
- 5mo ago
Depesche 14182 Snukis - Kuscheltier Drache in Rosa mit weichem Fell und rosa Glitzer-Augen ca. 50 cm großes Plüschtier
- Price
- €18.43
- Rating
- 4.6/5
- Reviews
- 27
- Age
- 5mo ago
Jokapy 70-150 cm Kuscheltier Drache Plüschtier Schlafkissen Große Weiche Lange Riesige Plüschtier Flauschiger Kissen Geschenk für Kinder Freundin(130cm Blau)
- Price
- €30.93
- Rating
- 4.4/5
- Reviews
- 26
- Age
- 1y ago
Depesche 13864 Snukis - Kuscheltier Drache in Weiß mit weichem Fell und Silber Glitzer-Augen ca. 20 cm großes Plüschtier
- Price
- €18.62
- Rating
- 4.7/5
- Reviews
- 32
- Age
- 8mo ago
Uni-Toys - Drache grün - 26 cm (Länge) - Plüsch-Fabeltier - Plüschtier Kuscheltier
- Price
- €16.28
- Rating
- 4.6/5
- Reviews
- 160
- Age
- 3y ago
Trending
90-day click momentum
Jokapy 70-150 cm Kuscheltier Drache Plüschtier Schlafkissen Große Weiche Lange Riesige Plüschtier Flauschiger Kissen Geschenk für Kinder Freundin (Rosa 90cm)
- Price
- €19.90
- Rating
- 4.4/5
- Reviews
- 26
- Age
- 7mo ago
Leahaoe Weighted Stuffed Animal Gewichtstier 110CM 4 5KG Weicher und Stabiler Gewichts-Drachenplüsch für Kinder und Erwachsene Großes schwarzes Drachenkuscheltier
- Price
- €66.73
- Rating
- 4.7/5
- Reviews
- 531
- Age
- 9mo ago
Jokapy 70-150 cm Kuscheltier Drache Plüschtier Schlafkissen Große Weiche Lange Riesige Plüschtier Flauschiger Kissen Geschenk für Kinder Freundin (Grün 110cm)
- Price
- €27.36
- Rating
- 4.4/5
- Reviews
- 26
- Age
- 7mo ago
STOATLiegender Drache Plüschtier 60cm Super Soft Drachenlamm Kuscheltier Drachenform Kinderkissen Rosa&Grün Weiches Stofftier für Mädchen und Jungen (Rosa)
- Price
- €15.61
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 5mo ago
Jokapy 70-150 cm Kuscheltier Drache Plüschtier Schlafkissen Große Weiche Lange Riesige Plüschtier Flauschiger Kissen Geschenk für Kinder Freundin(130cm Blau)
- Price
- €30.93
- Rating
- 4.4/5
- Reviews
- 26
- Age
- 1y ago
Newest
by launch dateSTOATLiegender Drache Plüschtier 60cm Super Soft Drachenlamm Kuscheltier Drachenform Kinderkissen Rosa&Grün Weiches Stofftier für Mädchen und Jungen (Rosa)
- Price
- €15.61
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 5mo ago
Teddy Hermann Herzekind 93980 Drache Cleo 32 cm Kuscheltier
- Price
- €23.97
- Rating
- 5.0/5
- Reviews
- 8
- Age
- 5mo ago
Depesche 14182 Snukis - Kuscheltier Drache in Schwarz und Silber mit weichem Fell und Silber Glitzer-Augen ca. 50 cm großes Plüschtier
- Price
- €18.37
- Rating
- 4.9/5
- Reviews
- 31
- Age
- 5mo ago
Depesche 14182 Snukis - Kuscheltier Drache in Rosa mit weichem Fell und rosa Glitzer-Augen ca. 50 cm großes Plüschtier
- Price
- €18.43
- Rating
- 4.6/5
- Reviews
- 27
- Age
- 5mo ago
Jokapy 70-150 cm Kuscheltier Drache Plüschtier Schlafkissen Große Weiche Lange Riesige Plüschtier Flauschiger Kissen Geschenk für Kinder Freundin (Blau 110cm)
- Price
- €25.66
- Rating
- 4.4/5
- Reviews
- 26
- Age
- 7mo ago
Competition: brands, sellers & click share
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.
Brands
12 falling
Sellers
80
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
50%
Top 20: 95%
Open market
16%
- Depesche42%
- Jokapy17%
- Apricot Lamb9%
- Uni-Toys6%
- STOAT5%
- Generisch5%
- Open — no brand owns it (6 brands, 16%)
Top Jellycat Drache search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- drachen kuscheltier44K/yr
- drache kuscheltier34K/yr
- kuscheltier drache34K/yr
- jellycat drache29K/yr
- snukis drache5K/yr
- drache plüschtier10K/yr
- depesche drache6K/yr
- dragon plush9K/yr
- jellycat dragon10K/yr
- drachen plüschtier9K/yr
What reviews say buyers love and hate about Jellycat Drache
What buyers mention most, as a share of all reviews.
What buyers love
88% of reviews“Super flauschig”
“Top verarbeitet”
“Super flauschig”
“Super Geschenk”
“Wir haben ihn auch in anderen Farben”
What buyers complain about
86% of reviews“Nicht wie auf dem Foto”
“Nähte nicht so doll vernäht”
“und stinkt”
“Er hat leider kaum Gewicht”
“Leider sind die 38 cm ziemlich übertrieben”
Jellycat Drache return rate & reasons
Why buyers send it back, as a share of all return requests.
0.9%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Jellycat Drache questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
