jellycat drache
Skip itSoft demand (-15.3% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Incredible€24.15avg listing price — sweet spot $15–$100
Review moat
Great198.48avg incumbent reviews — the moat a new listing must climb
Price range
Great€6.68–€66.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad€74K€74K/yr · 222K searches
Growth
Bad-15.3%90-day search growth — must beat 0% to launch
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon Germany niche tracking, jellycat drache is a €74K/yr Amazon Germany market (222K searches/yr). The top 5 brands hold 79% of demand. Verdict: Skip it — 46/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
jellycat drache market data
- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- €48K–€60K
- units × avg price
- Conversion rate
- 1.4%
- Avg BSR
- #893
- Page quality
- 0%
- Prime
- 80%
- Sponsored
- 32%
- Out of stock
- 13.3%
- Avg brand age
- 34 months
- Avg seller age
- 184 days
Competition & brand share
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.Brands
12 falling
Sellers
80
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
50%
Top 20: 95%
Open market
16%
- Depesche42%
- Jokapy17%
- Apricot Lamb9%
- Uni-Toys6%
- STOAT5%
- Generisch5%
- Open — no brand owns it (6 brands, 16%)
Top jellycat drache search terms
- drachen kuscheltier44K/yr
- drache kuscheltier34K/yr
- kuscheltier drache34K/yr
- jellycat drache29K/yr
- snukis drache5K/yr
- drache plüschtier10K/yr
- depesche drache6K/yr
- dragon plush9K/yr
- jellycat dragon10K/yr
- drachen plüschtier9K/yr
Top jellycat drache products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Depesche 14182 Snukis - Kuscheltier Drache in Schwarz und Silber mit weichem Fell und Silber Glitzer-Augen ca. 50 cm großes Plüschtier
Depesche€18.374.9★31 rev
Depesche 14182 Snukis - Kuscheltier Drache in Rosa mit weichem Fell und rosa Glitzer-Augen ca. 50 cm großes Plüschtier
Depesche€18.434.6★27 rev
Jokapy 70-150 cm Kuscheltier Drache Plüschtier Schlafkissen Große Weiche Lange Riesige Plüschtier Flauschiger Kissen Geschenk für Kinder Freundin(130cm Blau)
Jokapy€30.934.4★26 rev
Depesche 13864 Snukis - Kuscheltier Drache in Weiß mit weichem Fell und Silber Glitzer-Augen ca. 20 cm großes Plüschtier
Depesche€18.624.7★32 rev
Uni-Toys - Drache grün - 26 cm (Länge) - Plüsch-Fabeltier - Plüschtier Kuscheltier
Uni-Toys€16.284.6★160 rev
Newest
by launch date
STOATLiegender Drache Plüschtier 60cm Super Soft Drachenlamm Kuscheltier Drachenform Kinderkissen Rosa&Grün Weiches Stofftier für Mädchen und Jungen (Rosa)
STOAT€15.610 rev
Teddy Hermann Herzekind 93980 Drache Cleo 32 cm Kuscheltier
Hermann Teddy€23.978 rev
Depesche 14182 Snukis - Kuscheltier Drache in Schwarz und Silber mit weichem Fell und Silber Glitzer-Augen ca. 50 cm großes Plüschtier
Depesche€18.3731 rev
Depesche 14182 Snukis - Kuscheltier Drache in Rosa mit weichem Fell und rosa Glitzer-Augen ca. 50 cm großes Plüschtier
Depesche€18.4327 rev
Jokapy 70-150 cm Kuscheltier Drache Plüschtier Schlafkissen Große Weiche Lange Riesige Plüschtier Flauschiger Kissen Geschenk für Kinder Freundin (Blau 110cm)
Jokapy€25.6626 rev
Trending
90-day click momentum
Jokapy 70-150 cm Kuscheltier Drache Plüschtier Schlafkissen Große Weiche Lange Riesige Plüschtier Flauschiger Kissen Geschenk für Kinder Freundin (Rosa 90cm)
Jokapy€19.904.4★
Leahaoe Weighted Stuffed Animal Gewichtstier 110CM 4 5KG Weicher und Stabiler Gewichts-Drachenplüsch für Kinder und Erwachsene Großes schwarzes Drachenkuscheltier
Leahaoe€66.734.7★
Jokapy 70-150 cm Kuscheltier Drache Plüschtier Schlafkissen Große Weiche Lange Riesige Plüschtier Flauschiger Kissen Geschenk für Kinder Freundin (Grün 110cm)
Jokapy€27.364.4★
STOATLiegender Drache Plüschtier 60cm Super Soft Drachenlamm Kuscheltier Drachenform Kinderkissen Rosa&Grün Weiches Stofftier für Mädchen und Jungen (Rosa)
STOAT€15.610.0★
Jokapy 70-150 cm Kuscheltier Drache Plüschtier Schlafkissen Große Weiche Lange Riesige Plüschtier Flauschiger Kissen Geschenk für Kinder Freundin(130cm Blau)
Jokapy€30.934.4★
What buyers say about jellycat drache
What buyers praise and complain about, mined from review topics.What buyers love
“Super flauschig”
“Top verarbeitet”
“Super flauschig”
“Super Geschenk”
“Wir haben ihn auch in anderen Farben”
“Zum schmusen und spielen echt top”
“Toll verarbeitet, jeden Cent wert”
“Flauschig und schön, keinen chemischen Geruch”
“Sehr schönes Design und saubere Ausführung”
“Genau so wie er sein soll, der kleine Drachen”
What buyers complain about
“Nicht wie auf dem Foto”
“Nähte nicht so doll vernäht”
“und stinkt”
“Er hat leider kaum Gewicht”
“Leider sind die 38 cm ziemlich übertrieben”
“Preis Leistung sind nicht zufriedenstellend”
Top return reasons
Common questions
- Is jellycat drache profitable to sell on Amazon Germany?
- The niche generates €74K/yr across 25 tracked products. 6 of 11 products launched in the last 360 days are still selling. 90-day search growth is -15.3%. Flapen's verdict: Skip it (46/100).
- How competitive is the jellycat drache niche?
- 12 brands and 80 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 79% of demand.
- What do buyers complain about in jellycat drache?
- Top complaints mined from reviews: beworben Vs Tatsächliches Produkt, Nähen/Finish/Polieren, Geruch. The return rate is 0.9%.
- What does it cost to enter the jellycat drache niche?
- Listings span €6.68–€66.73; the average listing price is €24.15 (sweet spot $15–$100). The average incumbent carries 198 reviews — the moat a new listing must climb.