Jellycat Drache

Shoppers searched for this 222K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -15.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €74K a year.

Searches, last 12 months

222K

Growth, 90 days vs prior 90

-15.3%

Conversion, latest week

1.4%

Market size, estimated

€74Ka year

Top search term

drachen kuscheltier44K searches a year

Listings sell for €24.15 on average, from €6.68 to €66.73. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At €24.15 that is €0 to €2K a year per listing.

Average price

€24.15inside the $15 to $100 sweet spot

Price range

€6.68–€66.73

Amazon Germany median price

€18.99across 29,809 niches

Units sold a year

2K–3K

Units per listing a year

0–100

Revenue per listing a year

€0–€2K

Returns

0.9%of orders · Amazon Germany median 1.1%

32% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 13.3% of listings are out of stock. The average listing ranks #893 within Plüsch-Spielzeug. It carries 198 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings

32%

Prime listings

80%

Out of stock, average day

13.3%

Average rank

#893in Plüsch-Spielzeug

Average rating

4.55 starsAmazon Germany average 4.37 stars

Average reviews

198per listing

Listings tracked

25

11 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

11

Successful launches

6Amazon's first-year sales bar

Average brand age

34 months