Is Jellycat profitable to sell on Amazon Germany?

Flapen scores Jellycat 53 out of 100 on Amazon Germany, a Maybe. Shoppers spend €435K a year across 25 tracked products. 2 of the 7 products launched in the last year cleared the first-year sales bar. Search demand grew -36.7% in the last 90 days.

How competitive is the Jellycat niche on Amazon Germany?

14 brands and 169 sellers compete in Jellycat on Amazon Germany. The top 5 Jellycat products take 53% of clicks, and the top 5 brands take 77%.

What do buyers complain about in Jellycat?

Jellycat buyers on Amazon Germany complain most about Gesamtgröße, Preis-Leistungs-Verhältnis, and Qualität insgesamt. An estimated 0.6% of orders come back.

When does demand for Jellycat peak?

Search demand for Jellycat on Amazon Germany peaks in Nov–Dec, and the busiest month runs 2.6× the quietest.

What does it cost to enter the Jellycat niche?

Jellycat sells for €22.11 on average on Amazon Germany, inside the $15 to $100 sweet spot. Listings run €7.92 to €62.57. The average product has 503 reviews, the count a new listing must catch up to.

Jellycat

Maybe

An estimated 0.6% of orders come back. But demand is soft, at -36.7% this quarter, so Jellycat is a Maybe.

Flapen Score: 53
53 / 100Top 15% of 2,084 Spielzeug niches · +10 vs the category median of 43
Market size: €435K/yr2.7M searches / yr
90-day growth: -36.7%search demand this quarter
Competition: 53%top-5 click share · 14 brands · 169 sellers

Flapen Score

Jellycat against its category

The dotted line is the Spielzeug average. Past it, Jellycat is stronger. Inside it, weaker.

53Maybe

This niche Category average

See the method

Market

The Jellycat market on Amazon at a glance

Shoppers on Amazon Germany searched for Jellycat 2.7M times last year and spent an estimated €435K. The top 5 brands take 77% of clicks. Demand peaks in Nov–Dec. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 2.7M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -36.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €435K a year.

Searches, last 12 months: 2.7M
Growth, 90 days vs prior 90: -36.7%
Conversion, latest week: 0.7%
Market size, estimated: €435Ka year
Peak month: December2.6× the quietest month
Top search term: jellycat1.8M searches a year

02 · Price

A sale here is worth €22.11.

Listings sell for €22.11 on average, from €7.92 to €62.57. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At €22.11 that is €6K to €11K a year per listing.

Average price: €22.11inside the $15 to $100 sweet spot
Price range: €7.92–€62.57
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 13K–15K
Units per listing a year: 250–500
Revenue per listing a year: €6K–€11K
Returns: 0.6%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

68% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 14.4% of listings are out of stock. The average listing ranks #1,409 within Bau- & Konstruktionsspielzeug. It carries 503 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings: 68%
Prime listings: 92%
Out of stock, average day: 14.4%
Average rank: #1,409in Bau- & Konstruktionsspielzeug
Average rating: 4.33 starsAmazon Germany average 4.37 stars
Average reviews: 503per listing
Listings tracked: 25

04 · Newcomers

2 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months: 7
Successful launches: 2Amazon's first-year sales bar
Average brand age: 24 months

Products

Top Jellycat products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 falling

Sellers

169

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

53%

Top 20: 95%

Open market

18%

Brand 122%
Brand 220%
Brand 317%
Brand 412%
Brand 56%
Brand 65%

Demand

Jellycat search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Nov, Dec · busiest ÷ quietest = 2.6×

Search terms

Top Jellycat search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

jellycat1.8M/yr -34.4%0.3% conv.
jellycat kuscheltier318K/yr -63.4%0.2% conv.
jelly cat139K/yr -33.6%0.2% conv.
jellycat original52K/yr -20.4%0.1% conv.
jellycat croissant75K/yr -50.3%0.2% conv.
jelly cats41K/yr -30.7%0.2% conv.
lego happy plants28K/yr -20.8%9.5% conv.
jellycats35K/yr -26.9%0.3% conv.
jelly cats kuscheltiere48K/yr -55.2%0.1% conv.
happy plants lego16K/yr +1.7%10.1% conv.

Reviews and returns

What reviews say buyers love and hate about Jellycat

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Qualität insgesamt”

24%of negative reviews mention “Gesamtgröße”

0.6%of orders come back

“Könnten etwas grösser sein”

A buyer, on “Gesamtgröße”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

Keep looking

Related niches

Niches in the same category that score near this one. Research these next.

All Spielzeug niches

Best Flapen score

The highest-scoring niches we track right now, across every category.

All tracked niches

Ameisenköder

€2.3M/yr+499.6%

Wasserpistole

€2.2M/yr+734.9%

Pool Thermometer

€839K/yr>1,000%

Maulwurf Vertreiber

€2.0M/yr+17.4%

Gartenschlauch

€2.6M/yr+304.9%

FAQ

Common Jellycat questions

Answered from the same tracked data.

Categories