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Igel Kuscheltier

Fail

Shoppers spend an estimated $18K a year here, so Igel Kuscheltier is a Fail.

Flapen Score
43
43 / 100
Ranks 1,038 of 2,084 Spielzeug niches · on the category median
Market size
€18K/yr77K searches / yr
90-day growth
-10.8%search demand this quarter
Competition
47%top-5 click share · 19 brands · 71 sellers

Flapen Score

Igel Kuscheltier against its category

The dotted line is the Spielzeug average. Past it, Igel Kuscheltier is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Igel Kuscheltier market on Amazon at a glance

Shoppers on Amazon Germany searched for Igel Kuscheltier 77K times last year and spent an estimated €18K. The top 5 brands take 59% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 1.6% of those searches ended in a purchase.

Shoppers searched for this 77K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -10.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €18K a year.

Searches, last 12 months
77K
Growth, 90 days vs prior 90
-10.8%
Conversion, latest week
1.6%
Market size, estimated
€18Ka year
Peak month
November3.0× the quietest month
Top search term
igel kuscheltier43K searches a year

02 · Price

A sale here is worth €14.16.

Listings sell for €14.16 on average, from €7.00 to €40.45. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At €14.16 that is €0 to €1K a year per listing.

Average price
€14.16under the $15 to $100 sweet spot
Price range
€7.00–€40.45
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
€0–€1K
Returns
1.5%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

65% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 6.2% of listings are out of stock. The average listing ranks #1,904 within Plüsch-Spielzeug. It carries 2,782 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
65%
Prime listings
96%
Out of stock, average day
6.2%
Average rank
#1,904in Plüsch-Spielzeug
Average rating
4.60 starsAmazon Germany average 4.37 stars
Average reviews
2,782per listing
Listings tracked
26

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
55 months

Products

Top Igel Kuscheltier products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

Brands

19 falling

Sellers

71

Top-5 brand share

59%

Top 20: 100%

Top-5 click share

47%

Top 20: 96%

Open market

34%

  • Brand 116%
  • Brand 215%
  • Brand 311%
  • Brand 48%
  • Brand 58%
  • Brand 68%

Demand

Igel Kuscheltier search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Prime Day '25Black Friday '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 3.0×

Search terms

Top Igel Kuscheltier search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • igel kuscheltier43K/yr
  • kuscheltier igel11K/yr
  • igel plüschtier7K/yr
  • igel spielzeug6K/yr
  • igel stofftier6K/yr
  • igel kuscheltier klein5K/yr

Reviews and returns

What reviews say buyers love and hate about Igel Kuscheltier

We read the reviews and the return reasons for every product selling here.

34%of positive reviews mention “Qualität insgesamt”
33%of negative reviews mention “beworben Vs Tatsächliches Produkt”
1.5%of orders come back
“Nicht wie im Bild”
A buyer, on “beworben Vs Tatsächliches Produkt”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Igel Kuscheltier questions

Answered from the same tracked data.