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Hulk Figur

soft demand (-17.6% this quarter) — Hulk Figur doesn't clear our bar today.

Flapen Score

46
Skip it

Top 38% of 2,084 Spielzeug niches · +3 vs the category median of 43

Market size 21Growth 16Conversion 21Competition 75Returns 91Price range 79Avg price 78Brand share 39Review moat 59Quality gap 30
This niche Category average · 2,084 niches

Is Hulk Figur profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Hulk Figur is a €83K/yr Amazon Germany market (307K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 46/100.

Hulk Figur: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -17.6% over the last 90 days and 1.7% of searches end in a purchase.

€83K

revenue / yr

Units sold / yr6K
Search volume / yr-17.6%307K
Conversion rate1.7%
Avg price€16.22

Who owns the niche?

The top 5 brands hold 81% of demand, so 19% of the market is open.

19%

open market share

Brands · sellers15 · 220
Top-5 product click share40%
Open market19%
Avg brand age40 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 38 products

Sponsored placement58%
New entrants (1y)6· 0 succeeded
Avg rating4.6★
Avg reviews1,146

Top Hulk Figur products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.

€0€8K€17K€25K€33K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 flat

Sellers

220

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

40%

Top 20: 77%

Open market

16%

  • Marvel54%
  • Hasbro11%
  • MARVEL THE AVENGERS9%
  • CERDÁ LIFE'S LITTLE MOMENTS5%
  • Spidey and his Amazing Friends3%
  • Hy-Pro3%
  • Open — no brand owns it (9 brands, 16%)

Hulk Figur demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume307KCVR1.7%Products38Brands15Top 5 Brands81%OOS Rate0.0%Rating4.6★Reviews1,146Avg BSR#588
18K13KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.2×

Top Hulk Figur search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • hulk187K/yr
  • hulk figur72K/yr
  • hulk spielzeug34K/yr
  • halk5K/yr
  • hulk figuren4K/yr
  • hulk actionfigur5K/yr

What reviews say buyers love and hate about Hulk Figur

What buyers mention most, as a share of all reviews.

What buyers love

81% of reviews
Qualität insgesamt21%

Bestes Geschenk, super Qualität, mein Sohn hat sich riesig gefreut

Spaß/Unterhaltungserlebnis15%

Spaßfaktor

Geschenk Zweck9%

Bestes Geschenk

Preis-Leistungs-Verhältnis8%

OK für den Preis

beworben Vs Tatsächliches Produkt7%

Artikel entspricht der Beschreibung

What buyers complain about

70% of reviews
Preis-Leistungs-Verhältnis17%

kostet aber extra.

Qualität insgesamt11%

Und man merkt ganz deutlich wie schlecht die Qualität geworden ist im Gegensatz zu früher

Haltbarkeit11%

Geht super schnell kaputt, ist runtergefallen und nun sind die Beine gebrochen

Farbe7%

Augenbraue fehlt Farbe

Gesamtgröße7%

Etwas kleiner als gedacht

Hulk Figur return rate & reasons

Why buyers send it back, as a share of all return requests.

1.2%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
63%
2Qualität insgesamt
6%
3Defekt Material/Teile
5%
4Produktzustand
3%
5Geschenk Zweck
3%

Common Hulk Figur questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Hulk Figur 46/100 on Amazon Germany — Skip it. The niche generates €83K/yr across 38 tracked products. 0 of 6 products launched in the last 360 days are still selling. Search demand moved -17.6% over the last 90 days.
Search demand for Hulk Figur on Amazon Germany peaks in Nov–Dec, where the busiest month runs 3.2× the quietest.