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Hulk Figur

Fail

Demand is soft, at -17.6% this quarter, so Hulk Figur is a Fail.

Flapen Score
46
46 / 100
Top 38% of 2,084 Spielzeug niches · +3 vs the category median of 43
Market size
€83K/yr307K searches / yr
90-day growth
-17.6%search demand this quarter
Competition
40%top-5 click share · 15 brands · 220 sellers

Flapen Score

Hulk Figur against its category

The dotted line is the Spielzeug average. Past it, Hulk Figur is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hulk Figur market on Amazon at a glance

Shoppers on Amazon Germany searched for Hulk Figur 307K times last year and spent an estimated €83K. The top 5 brands take 81% of clicks. Demand peaks in Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 1.7% of those searches ended in a purchase.

Shoppers searched for this 307K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -17.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €83K a year.

Searches, last 12 months
307K
Growth, 90 days vs prior 90
-17.6%
Conversion, latest week
1.7%
Market size, estimated
€83Ka year
Peak month
December3.2× the quietest month
Top search term
hulk187K searches a year

02 · Price

A sale here is worth €16.22.

Listings sell for €16.22 on average, from €4.77 to €55.13. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At €16.22 that is €2K to €4K a year per listing.

Average price
€16.22inside the $15 to $100 sweet spot
Price range
€4.77–€55.13
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
€2K–€4K
Returns
1.2%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

58% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #588 within Spielzeugfiguren. It carries 1,146 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
58%
Prime listings
97%
Out of stock, average day
0.0%
Average rank
#588in Spielzeugfiguren
Average rating
4.57 starsAmazon Germany average 4.37 stars
Average reviews
1,146per listing
Listings tracked
38

04 · Newcomers

0 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Hulk Figur products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 40% of clicks. An open shelf where new products get seen.

Brands

15 flat

Sellers

220

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

40%

Top 20: 77%

Open market

16%

  • Brand 154%
  • Brand 211%
  • Brand 39%
  • Brand 45%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (9 brands, 16%)

Demand

Hulk Figur search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.2×

Search terms

Top Hulk Figur search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hulk187K/yr
  • hulk figur72K/yr
  • hulk spielzeug34K/yr
  • halk5K/yr
  • hulk figuren4K/yr
  • hulk actionfigur5K/yr

Reviews and returns

What reviews say buyers love and hate about Hulk Figur

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Qualität insgesamt”
17%of negative reviews mention “Preis-Leistungs-Verhältnis”
1.2%of orders come back
“kostet aber extra.”
A buyer, on “Preis-Leistungs-Verhältnis”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Hulk Figur questions

Answered from the same tracked data.