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Heavy Metal Deko

Fail

Shoppers spend an estimated $9K a year here, so Heavy Metal Deko is a Fail.

Flapen Score
31
31 / 100
Ranks 1,870 of 2,084 Spielzeug niches · −12 vs the category median of 43
Market size
€9K/yr74K searches / yr
90-day growth
-22.1%search demand this quarter
Competition
85%top-5 click share · 9 brands · 43 sellers

Flapen Score

Heavy Metal Deko against its category

The dotted line is the Spielzeug average. Past it, Heavy Metal Deko is stronger. Inside it, weaker.

31Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Heavy Metal Deko market on Amazon at a glance

Shoppers on Amazon Germany searched for Heavy Metal Deko 74K times last year and spent an estimated €9K. The top 5 brands take 85% of clicks. Flapen scores it 31 out of 100, a Fail.

01 · Demand

An estimated 1.0% of those searches ended in a purchase.

Shoppers searched for this 74K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -22.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €9K a year.

Searches, last 12 months
74K
Growth, 90 days vs prior 90
-22.1%
Conversion, latest week
1.0%
Market size, estimated
€9Ka year
Top search term
heavy metal geschenk56K searches a year

02 · Price

A sale here is worth €12.78.

Listings sell for €12.78 on average, from €6.83 to €20.05. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At €12.78 that is €0 to €1K a year per listing.

Average price
€12.78under the $15 to $100 sweet spot
Price range
€6.83–€20.05
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
€0–€1K
Returns
0.9%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

56% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #528 within Hobbys. It carries 228 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
56%
Prime listings
89%
Out of stock, average day
2.8%
Average rank
#528in Hobbys
Average rating
4.54 starsAmazon Germany average 4.37 stars
Average reviews
228per listing
Listings tracked
9

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
48 months

Products

Top Heavy Metal Deko products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 85% of clicks. A locked shelf that new listings rarely crack.

Brands

9 falling

Sellers

43

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

85%

Top 20: 100%

Open market

10%

  • Brand 155%
  • Brand 213%
  • Brand 37%
  • Brand 45%
  • Brand 55%
  • Brand 65%
  • Open — no brand owns it (3 brands, 10%)

Demand

Heavy Metal Deko search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '26JanFebMarAprMayJunJul

Peak months: Jan · busiest ÷ quietest = 2.2× · 7 of 12 months tracked

Search terms

Top Heavy Metal Deko search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • heavy metal geschenk56K/yr
  • heavy metal deko11K/yr
  • metal merch7K/yr

Reviews and returns

What reviews say buyers love and hate about Heavy Metal Deko

We read the reviews and the return reasons for every product selling here.

58%of positive reviews mention “Qualität insgesamt”
38%of negative reviews mention “Qualität insgesamt”
0.9%of orders come back
“Schlechte Qualität”
A buyer, on “Qualität insgesamt”38% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Heavy Metal Deko questions

Answered from the same tracked data.