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Harry Potter Zauberstab

Fail

Demand is soft, at -57.7% this quarter, so Harry Potter Zauberstab is a Fail.

Flapen Score
39
39 / 100
Ranks 1,368 of 2,084 Spielzeug niches · −4 vs the category median of 43
Market size
€97K/yr445K searches / yr
90-day growth
-57.7%search demand this quarter
Competition
50%top-5 click share · 17 brands · 126 sellers

Flapen Score

Harry Potter Zauberstab against its category

The dotted line is the Spielzeug average. Past it, Harry Potter Zauberstab is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Harry Potter Zauberstab market on Amazon at a glance

Shoppers on Amazon Germany searched for Harry Potter Zauberstab 445K times last year and spent an estimated €97K. The top 5 brands take 78% of clicks. Demand peaks in Jan–Feb–Nov–Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 1.7% of those searches ended in a purchase.

Shoppers searched for this 445K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -57.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €97K a year.

Searches, last 12 months
445K
Growth, 90 days vs prior 90
-57.7%
Conversion, latest week
1.7%
Market size, estimated
€97Ka year
Peak month
December5.6× the quietest month
Top search term
harry potter zauberstab254K searches a year

02 · Price

A sale here is worth €13.27.

Listings sell for €13.27 on average, from €3.19 to €33.32. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At €13.27 that is €3K to €7K a year per listing.

Average price
€13.27under the $15 to $100 sweet spot
Price range
€3.19–€33.32
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
€3K–€7K
Returns
2.5%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

69% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #143 within Hobbys. It carries 1,605 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
100%
Out of stock, average day
0.5%
Average rank
#143in Hobbys
Average rating
4.41 starsAmazon Germany average 4.37 stars
Average reviews
1,605per listing
Listings tracked
32

04 · Newcomers

0 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
36 months

Products

Top Harry Potter Zauberstab products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

Brands

17 rising

Sellers

126

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

50%

Top 20: 88%

Open market

18%

  • Brand 123%
  • Brand 221%
  • Brand 319%
  • Brand 412%
  • Brand 53%
  • Brand 63%

Demand

Harry Potter Zauberstab search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 5.6×

Search terms

Top Harry Potter Zauberstab search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • harry potter zauberstab254K/yr
  • zauberstab harry potter111K/yr
  • harry potter zauberstäbe26K/yr
  • harry potter wand17K/yr
  • zauberstäbe harry potter7K/yr
  • harry potter zauberstab mit licht17K/yr
  • harry potter stab5K/yr
  • harry potter zauberstab holz4K/yr
  • zauberstab harry potter mit licht4K/yr

Reviews and returns

What reviews say buyers love and hate about Harry Potter Zauberstab

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Geschenk Zweck”
37%of negative reviews mention “Haltbarkeit”
2.5%of orders come back
“Direkt kaputtgegangen”
A buyer, on “Haltbarkeit”37% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Harry Potter Zauberstab questions

Answered from the same tracked data.