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Harry Potter Spiel

Fail

Demand is soft, at -41.9% this quarter, so Harry Potter Spiel is a Fail.

Flapen Score
41
41 / 100
Ranks 1,212 of 2,084 Spielzeug niches · −2 vs the category median of 43
Market size
€370K/yr408K searches / yr
90-day growth
-41.9%search demand this quarter
Competition
68%top-5 click share · 9 brands · 207 sellers

Flapen Score

Harry Potter Spiel against its category

The dotted line is the Spielzeug average. Past it, Harry Potter Spiel is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Harry Potter Spiel market on Amazon at a glance

Shoppers on Amazon Germany searched for Harry Potter Spiel 408K times last year and spent an estimated €370K. The top 5 brands take 90% of clicks. Demand peaks in Nov–Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 4.7% of those searches ended in a purchase.

Shoppers searched for this 408K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 4.7% of those searches ended in a purchase. Searches in the last 90 days moved -41.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €370K a year.

Searches, last 12 months
408K
Growth, 90 days vs prior 90
-41.9%
Conversion, latest week
4.7%
Market size, estimated
€370Ka year
Peak month
December9.3× the quietest month
Top search term
harry potter spiel112K searches a year

02 · Price

A sale here is worth €19.34.

Listings sell for €19.34 on average, from €6.37 to €34.68. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,000 to 1,250 of them. At €19.34 that is €19K to €24K a year per listing.

Average price
€19.34inside the $15 to $100 sweet spot
Price range
€6.37–€34.68
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
15K–20K
Units per listing a year
1,000–1,250
Revenue per listing a year
€19K–€24K
Returns
1.4%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

41% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #852 within Brettspiele. It carries 4,778 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
41%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#852in Brettspiele
Average rating
4.65 starsAmazon Germany average 4.37 stars
Average reviews
4,778per listing
Listings tracked
17

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
46 months

Products

Top Harry Potter Spiel products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 falling

Sellers

207

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

7%

  • Brand 138%
  • Brand 236%
  • Brand 37%
  • Brand 45%
  • Brand 55%
  • Brand 63%
  • Open — no brand owns it (3 brands, 7%)

Demand

Harry Potter Spiel search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 9.3×

Search terms

Top Harry Potter Spiel search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • harry potter spiel112K/yr
  • harry potter spiele48K/yr
  • monopoly harry potter70K/yr
  • harry potter monopoly55K/yr
  • kampf um hogwarts15K/yr
  • harry potter brettspiel18K/yr
  • harry potter kampf um hogwarts13K/yr
  • uno harry potter7K/yr
  • harry potter uno7K/yr
  • kampf um hogwarts erweiterung8K/yr

Reviews and returns

What reviews say buyers love and hate about Harry Potter Spiel

We read the reviews and the return reasons for every product selling here.

59%of positive reviews mention “Spaß/Unterhaltungserlebnis”
23%of negative reviews mention “Produktzustand”
1.4%of orders come back
“wurde bereits benutzt”
A buyer, on “Produktzustand”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Harry Potter Spiel questions

Answered from the same tracked data.