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Harry Potter Hut

Fail

Demand is soft, at -52.1% this quarter, so Harry Potter Hut is a Fail.

Flapen Score
39
39 / 100
Ranks 1,368 of 2,084 Spielzeug niches · −4 vs the category median of 43
Market size
€69K/yr101K searches / yr
90-day growth
-52.1%search demand this quarter
Competition
83%top-5 click share · 8 brands · 150 sellers

Flapen Score

Harry Potter Hut against its category

The dotted line is the Spielzeug average. Past it, Harry Potter Hut is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Harry Potter Hut market on Amazon at a glance

Shoppers on Amazon Germany searched for Harry Potter Hut 101K times last year and spent an estimated €69K. The top 5 brands take 86% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 2.9% of those searches ended in a purchase.

Shoppers searched for this 101K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -52.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €69K a year.

Searches, last 12 months
101K
Growth, 90 days vs prior 90
-52.1%
Conversion, latest week
2.9%
Market size, estimated
€69Ka year
Peak month
December9.6× the quietest month
Top search term
sprechender hut harry potter29K searches a year

02 · Price

A sale here is worth €23.45.

Listings sell for €23.45 on average, from €10.60 to €57.84. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 500 to 750 of them. At €23.45 that is €12K to €18K a year per listing.

Average price
€23.45inside the $15 to $100 sweet spot
Price range
€10.60–€57.84
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
3K–4K
Units per listing a year
500–750
Revenue per listing a year
€12K–€18K
Returns
2.6%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

30% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #1,085 within Hobbys. It carries 889 reviews at 4.07 stars, so a new listing needs social proof before a better product.

Sponsored listings
30%
Prime listings
90%
Out of stock, average day
0.0%
Average rank
#1,085in Hobbys
Average rating
4.07 starsAmazon Germany average 4.37 stars
Average reviews
889per listing
Listings tracked
10

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
48 months

Products

Top Harry Potter Hut products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 83% of clicks. A locked shelf that new listings rarely crack.

Brands

8 rising

Sellers

150

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

8%

  • Brand 134%
  • Brand 218%
  • Brand 317%
  • Brand 410%
  • Brand 57%
  • Brand 66%
  • Open — no brand owns it (2 brands, 8%)

Demand

Harry Potter Hut search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 9.6×

Search terms

Top Harry Potter Hut search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sprechender hut harry potter29K/yr
  • harry potter sprechender hut21K/yr
  • harry potter hut22K/yr
  • sprechender hut10K/yr
  • der sprechende hut harry potter7K/yr
  • harry potter hut sprechend deutsch7K/yr
  • harry potter sprechender hut deutsch5K/yr

Reviews and returns

What reviews say buyers love and hate about Harry Potter Hut

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Spaß/Unterhaltungserlebnis”
44%of negative reviews mention “Gesamtgröße”
2.6%of orders come back
“Kleiner als man denkt”
A buyer, on “Gesamtgröße”44% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Harry Potter Hut questions

Answered from the same tracked data.