Is harry potter figuren profitable to sell on Amazon Germany?

The niche generates €219K/yr across 47 tracked products. 1 of 8 products launched in the last 360 days are still selling. 90-day search growth is -45.2%. Flapen's verdict: Skip it (47/100).

How competitive is the harry potter figuren niche?

12 brands and 360 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 92% of demand.

What do buyers complain about in harry potter figuren?

Top complaints mined from reviews: Gesamtgröße, Preis-Leistungs-Verhältnis, Benutzerfreundlichkeit. The return rate is 1.0%.

When does demand for harry potter figuren peak?

Demand peaks in Oct–Nov–Dec; the busiest month runs 5.5× the quietest.

What does it cost to enter the harry potter figuren niche?

Listings span €2.90–€66.31; the average listing price is €18.86 (sweet spot $15–$100). The average incumbent carries 1,321 reviews — the moat a new listing must climb.

harry potter figuren

Skip it

Soft demand (-45.2% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible1.0%

return rate — above 5% kills the launch gate

Avg price

Great€18.86

avg listing price — sweet spot $15–$100

Competition

Great33%

top-5 click share — an open shelf

Price range

Great€2.90–€66.31

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good1,320.94

avg incumbent reviews — the moat a new listing must climb

Market size

Okay€219K

€219K/yr · 353K searches

Conversion

Okay3.3%

search→purchase rate — share of searches ending in a sale

Brand share

Bad92%

top-5 brand share — brand-locked demand

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Growth

Bad-45.2%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon Germany niche tracking, harry potter figuren is a €219K/yr Amazon Germany market (353K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 47/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

harry potter figuren market data

Units sold / yr: 10K–13K; avg 250–500/product
Revenue / yr: €189K–€236K; units × avg price
Conversion rate: 3.3%
Avg BSR: #642
Page quality: 0%
Prime: 89%
Sponsored: 38%
Out of stock: 1.2%
Avg brand age: 38 months
Avg seller age: 177 days

Competition & brand share

Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.

Brands

12 flat

Sellers

360

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

33%

Top 20: 77%

Open market

Schleich82%
FANCIME3%
Mattel2%
Funko2%
The Noble Collection2%
LEGO2%
Open — no brand owns it (6 brands, 6%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -45.2% search growth over the last 90 days.

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 5.5×

Open Trend

Top harry potter figuren search terms

schleich harry potter102K/yr -45.3%3.2% conv.
harry potter figuren73K/yr -42.1%1.0% conv.
harry potter schleich75K/yr -42.3%3.5% conv.
harry potter figur21K/yr -34.0%1.5% conv.
schleich harry potter figuren24K/yr -48.0%5.1% conv.
hermine granger18K/yr -51.0%0.3% conv.
harry potter schleich figuren13K/yr -40.4%4.3% conv.
harry potter hermine10K/yr -44.4%0.3% conv.
hermine11K/yr -77.6%0.4% conv.
harry potter figuren set5K/yr +21.1%0.7% conv.

All search terms

Top harry potter figuren products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Schleich€12.974.5★822 rev

Schleich€11.104.7★663 rev

Schleich€12.234.8★859 rev

Schleich€10.694.7★570 rev

Schleich€12.754.7★594 rev

Newest

by launch date

FANCIME x Harry Potter Kollaboration - Slytherin House Ring - Gelb Schmuckgeschenke für Damen Mädchen Herren

FANCIME€66.312 rev

Schleich€24.1096 rev

Schleich€23.4064 rev

Schleich€19.7972 rev

Schleich€10.73160 rev

1y ago

What buyers say about harry potter figuren

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt19%

“Beste Lego Qualität und schneller Versand”

Sammlungsobjekte18%

“Top LEGO Set”

Geschenk Zweck16%

“Super Geschenk”

Preis-Leistungs-Verhältnis12%

“Hat sich gelohnt”

Design insgesamt7%

“Sehr realistisch und detailliert getreu, schön”

beworben Vs Tatsächliches Produkt5%

“Fotogetreu”

Spaß/Unterhaltungserlebnis4%

“Super Spielzeug”

Montage/Installation4%

“Leicht zu bauen”

Farbe3%

“Wunderschönen”

Gesamtgröße2%

“Passt soweit”

What buyers complain about

Gesamtgröße22%

“Figuren sind aber dennoch noch kleiner als erwartet”

Preis-Leistungs-Verhältnis17%

“Wegen der Lizens wird hier wahrscheinlich der Preis höher sein, als normal”

Benutzerfreundlichkeit8%

“Die Flügel lassen sich sehr schwer anbringen”

Qualität insgesamt7%

“Billig verarbeitet”

beworben Vs Tatsächliches Produkt7%

“Inkompetenz in Bildern: Inkompetenz in Bildern:”

Materialqualität5%

“Diese muten mehr nach Plastik an als zuvor gekaufte”

Futterqualität5%

“Kein Sherpagefüttert, eher sehr nerviges kratzen durch das Material”

Geschenk Zweck5%

“Als Geschenk daher weniger zu empfehlen, nur wenn man es selbst aufbaut”

Add-Ons/Anhänge5%

“ließ sich nur schwer wieder anbringen.”

Gewicht schwer5%

“Wirklich groß und schwer”

Top return reasons

Geschenk Zweck25%

Gesamtgröße24%

Defekt Material/Teile9%

Produktzustand5%

Design insgesamt5%

Haftung/Klebrigkeit4%

Qualität insgesamt3%

Preis-Leistungs-Verhältnis3%

beworben Vs Tatsächliches Produkt3%

Materialqualität3%

Common questions

Is harry potter figuren profitable to sell on Amazon Germany?: The niche generates €219K/yr across 47 tracked products. 1 of 8 products launched in the last 360 days are still selling. 90-day search growth is -45.2%. Flapen's verdict: Skip it (47/100).
How competitive is the harry potter figuren niche?: 12 brands and 360 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 92% of demand.
What do buyers complain about in harry potter figuren?: Top complaints mined from reviews: Gesamtgröße, Preis-Leistungs-Verhältnis, Benutzerfreundlichkeit. The return rate is 1.0%.
When does demand for harry potter figuren peak?: Demand peaks in Oct–Nov–Dec; the busiest month runs 5.5× the quietest.
What does it cost to enter the harry potter figuren niche?: Listings span €2.90–€66.31; the average listing price is €18.86 (sweet spot $15–$100). The average incumbent carries 1,321 reviews — the moat a new listing must climb.

harry potter figuren

harry potter figuren market data

Competition & brand share

Demand & seasonality

Top harry potter figuren search terms

Top harry potter figuren products on Amazon

Top sellers

Newest

Trending

What buyers say about harry potter figuren

What buyers love

What buyers complain about

Top return reasons

Common questions

Related niches in Spielzeug