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Harry Potter Figuren

soft demand (-45.2% this quarter) — Harry Potter Figuren doesn't clear our bar today.

Flapen Score

47
Skip it

Top 34% of 2,084 Spielzeug niches · +4 vs the category median of 43

Market size 42Growth 2Conversion 41Competition 82Returns 95Price range 80Avg price 85Brand share 20Review moat 54Quality gap 19
This niche Category average · 2,084 niches

Is Harry Potter Figuren profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Harry Potter Figuren is a €219K/yr Amazon Germany market (353K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 47/100.

Harry Potter Figuren: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -45.2% over the last 90 days and 3.3% of searches end in a purchase.

€219K

revenue / yr

Units sold / yr13K
Search volume / yr-45.2%353K
Conversion rate3.3%
Avg price€18.86

Who owns the niche?

The top 5 brands hold 92% of demand, so 8% of the market is open.

8%

open market share

Brands · sellers12 · 360
Top-5 product click share33%
Open market8%
Avg brand age38 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 47 products

Sponsored placement38%
New entrants (1y)8· 1 succeeded
Avg rating4.7★
Avg reviews1,321

Top Harry Potter Figuren products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.

€0€7K€13K€20K€26K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 flat

Sellers

360

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

33%

Top 20: 77%

Open market

6%

  • Schleich82%
  • FANCIME3%
  • Mattel2%
  • Funko2%
  • The Noble Collection2%
  • LEGO2%
  • Open — no brand owns it (6 brands, 6%)

Harry Potter Figuren demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume353KCVR3.3%Products47Brands12Top 5 Brands92%OOS Rate1.2%Rating4.7★Reviews1,321Avg BSR#642
45K35KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 5.5×

Top Harry Potter Figuren search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • schleich harry potter102K/yr
  • harry potter figuren73K/yr
  • harry potter schleich75K/yr
  • harry potter figur21K/yr
  • schleich harry potter figuren24K/yr
  • hermine granger18K/yr
  • harry potter schleich figuren13K/yr
  • harry potter hermine10K/yr
  • hermine11K/yr
  • harry potter figuren set5K/yr

What reviews say buyers love and hate about Harry Potter Figuren

What buyers mention most, as a share of all reviews.

What buyers love

90% of reviews
Qualität insgesamt19%

Beste Lego Qualität und schneller Versand

Sammlungsobjekte18%

Top LEGO Set

Geschenk Zweck16%

Super Geschenk

Preis-Leistungs-Verhältnis12%

Hat sich gelohnt

Design insgesamt7%

Sehr realistisch und detailliert getreu, schön

What buyers complain about

84% of reviews
Gesamtgröße22%

Figuren sind aber dennoch noch kleiner als erwartet

Preis-Leistungs-Verhältnis17%

Wegen der Lizens wird hier wahrscheinlich der Preis höher sein, als normal

Benutzerfreundlichkeit8%

Die Flügel lassen sich sehr schwer anbringen

Qualität insgesamt7%

Billig verarbeitet

beworben Vs Tatsächliches Produkt7%

Inkompetenz in Bildern: Inkompetenz in Bildern:

Harry Potter Figuren return rate & reasons

Why buyers send it back, as a share of all return requests.

1.0%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Geschenk Zweck
25%
2Gesamtgröße
24%
3Defekt Material/Teile
9%
4Produktzustand
5%
5Design insgesamt
5%

Common Harry Potter Figuren questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Harry Potter Figuren 47/100 on Amazon Germany — Skip it. The niche generates €219K/yr across 47 tracked products. 1 of 8 products launched in the last 360 days are still selling. Search demand moved -45.2% over the last 90 days.
Search demand for Harry Potter Figuren on Amazon Germany peaks in Oct–Nov–Dec, where the busiest month runs 5.5× the quietest.