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Harry Potter Brille

Fail

Demand is soft, at -91.0% this quarter, so Harry Potter Brille is a Fail.

Flapen Score
30
30 / 100
Ranks 1,930 of 2,084 Spielzeug niches · −13 vs the category median of 43
Market size
€27K/yr47K searches / yr
90-day growth
-91.0%search demand this quarter
Competition
83%top-5 click share · 8 brands · 31 sellers

Flapen Score

Harry Potter Brille against its category

The dotted line is the Spielzeug average. Past it, Harry Potter Brille is stronger. Inside it, weaker.

30Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Harry Potter Brille market on Amazon at a glance

Shoppers on Amazon Germany searched for Harry Potter Brille 47K times last year and spent an estimated €27K. The top 5 brands take 89% of clicks. Demand peaks in Jan–Feb–Mar. Flapen scores it 30 out of 100, a Fail.

01 · Demand

An estimated 8.4% of those searches ended in a purchase.

Shoppers searched for this 47K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 8.4% of those searches ended in a purchase. Searches in the last 90 days moved -91.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €27K a year.

Searches, last 12 months
47K
Growth, 90 days vs prior 90
-91.0%
Conversion, latest week
8.4%
Market size, estimated
€27Ka year
Peak month
February21.7× the quietest month
Top search term
harry potter brille26K searches a year

02 · Price

A sale here is worth €6.77.

Listings sell for €6.77 on average, from €2.74 to €14.79. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At €6.77 that is €677 to €2K a year per listing.

Average price
€6.77under the $15 to $100 sweet spot
Price range
€2.74–€14.79
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
€677–€2K
Returns
2.9%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.2% of listings are out of stock. The average listing ranks #166 within Party & Dekoration. It carries 718 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
8.2%
Average rank
#166in Party & Dekoration
Average rating
4.34 starsAmazon Germany average 4.37 stars
Average reviews
718per listing
Listings tracked
9

04 · Newcomers

0 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Harry Potter Brille products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 83% of clicks. A locked shelf that new listings rarely crack.

Brands

8 falling

Sellers

31

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

6%

  • Brand 145%
  • Brand 220%
  • Brand 310%
  • Brand 48%
  • Brand 57%
  • Brand 65%
  • Open — no brand owns it (2 brands, 6%)

Demand

Harry Potter Brille search demand

Weekly searches over the year, seasonality beneath. Pick a range.

12K8KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Mar · busiest ÷ quietest = 21.7×

Reviews and returns

What reviews say buyers love and hate about Harry Potter Brille

We read the reviews and the return reasons for every product selling here.

64%of positive reviews mention “Qualität insgesamt”
50%of negative reviews mention “Qualität insgesamt”
2.9%of orders come back
“Schlechte Qualität”
A buyer, on “Qualität insgesamt”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Harry Potter Brille questions

Answered from the same tracked data.