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Happy Birthday Girlande

Fail

Prices span $3.04–$11.61, mostly outside the sweet spot, so Happy Birthday Girlande is a Fail.

Flapen Score
41
41 / 100
Ranks 1,212 of 2,084 Spielzeug niches · −2 vs the category median of 43
Market size
€245K/yr1.2M searches / yr
90-day growth
-0.5%search demand this quarter
Competition
72%top-5 click share · 14 brands · 33 sellers

Flapen Score

Happy Birthday Girlande against its category

The dotted line is the Spielzeug average. Past it, Happy Birthday Girlande is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Happy Birthday Girlande market on Amazon at a glance

Shoppers on Amazon Germany searched for Happy Birthday Girlande 1.2M times last year and spent an estimated €245K. The top 5 brands take 72% of clicks. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 3.8% of those searches ended in a purchase.

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.8% of those searches ended in a purchase. Searches in the last 90 days moved -0.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €245K a year.

Searches, last 12 months
1.2M
Growth, 90 days vs prior 90
-0.5%
Conversion, latest week
3.8%
Market size, estimated
€245Ka year
Peak month
January1.7× the quietest month
Top search term
happy birthday girlande472K searches a year

02 · Price

A sale here is worth €5.39.

Listings sell for €5.39 on average, from €3.04 to €11.61. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 1,000 to 1,250 of them. At €5.39 that is €5K to €7K a year per listing.

Average price
€5.39under the $15 to $100 sweet spot
Price range
€3.04–€11.61
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
50K–60K
Units per listing a year
1,000–1,250
Revenue per listing a year
€5K–€7K
Returns
1.0%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.3% of listings are out of stock. The average listing ranks #61 within Party & Dekoration. It carries 889 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
100%
Out of stock, average day
10.3%
Average rank
#61in Party & Dekoration
Average rating
4.54 starsAmazon Germany average 4.37 stars
Average reviews
889per listing
Listings tracked
15

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
23 months

Products

Top Happy Birthday Girlande products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

Brands

14 falling

Sellers

33

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

23%

  • Brand 137%
  • Brand 213%
  • Brand 310%
  • Brand 46%
  • Brand 56%
  • Brand 65%

Demand

Happy Birthday Girlande search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.7×

Search terms

Top Happy Birthday Girlande search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • happy birthday girlande472K/yr
  • happy birthday269K/yr
  • girlande geburtstag177K/yr
  • happy birthday banner51K/yr
  • geburtstagsgirlande53K/yr
  • geburtstag girlande38K/yr
  • girlande happy birthday22K/yr
  • geburtstagsgirlande kinder19K/yr
  • wimpelkette geburtstag19K/yr
  • happy birthday girlande stoff13K/yr

Reviews and returns

What reviews say buyers love and hate about Happy Birthday Girlande

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Farbe”
15%of negative reviews mention “Preis-Leistungs-Verhältnis”
1.0%of orders come back
“Bei dem Preis von 10 Euro darf man wahrscheinlich nicht viel erwarten”
A buyer, on “Preis-Leistungs-Verhältnis”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Happy Birthday Girlande questions

Answered from the same tracked data.