Hammerspiel
FailThe top 5 brands take 100% of clicks, so Hammerspiel is a Fail.
- Flapen Score
- 31 / 100Ranks 1,870 of 2,084 Spielzeug niches · −12 vs the category median of 4331
- Market size
- €118K/yr214K searches / yr
- 90-day growth
- -44.6%search demand this quarter
- Competition
- 86%top-5 click share · 5 brands · 91 sellers
Flapen Score
Hammerspiel against its category
The dotted line is the Spielzeug average. Past it, Hammerspiel is stronger. Inside it, weaker.
Market
The Hammerspiel market on Amazon at a glance
Shoppers on Amazon Germany searched for Hammerspiel 214K times last year and spent an estimated €118K. All 5 brands take every click. Demand peaks in Oct–Nov–Dec. Flapen scores it 31 out of 100, a Fail.
01 · Demand
An estimated 3.8% of those searches ended in a purchase.
Shoppers searched for this 214K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.8% of those searches ended in a purchase. Searches in the last 90 days moved -44.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €118K a year.
- Searches, last 12 months
- 214K
- Growth, 90 days vs prior 90
- -44.6%
- Conversion, latest week
- 3.8%
- Market size, estimated
- €118Ka year
- Peak month
- December5.4× the quietest month
- Top search term
- hammerspiel81K searches a year
02 · Price
A sale here is worth €14.53.
Listings sell for €14.53 on average, from €10.89 to €21.16. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 500 to 750 of them. At €14.53 that is €7K to €11K a year per listing.
- Average price
- €14.53under the $15 to $100 sweet spot
- Price range
- €10.89–€21.16
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 500–750
- Revenue per listing a year
- €7K–€11K
- Returns
- 0.9%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #565 within Baby- & Kleinkindspielzeug. It carries 2,800 reviews at 4.66 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 4.7%
- Average rank
- #565in Baby- & Kleinkindspielzeug
- Average rating
- 4.66 starsAmazon Germany average 4.37 stars
- Average reviews
- 2,800per listing
- Listings tracked
- 9
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 43 months
Products
Top Hammerspiel products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Lena Hammerspiel 3 Jahre to 99 Jahre 65827
- Price
- €10.89
- Rating
- 4.6/5
- Reviews
- 5,344
- Age
- 9y ago

Lena 65828 Hammerspiel Nagelspiel mit 64 bunten 8 Baustellen Teilen Grundplatte aus Kork ca. 28 x 19 5 cm Hammer und Nägel Klopfspiel für Kinder ab 3 Jahre Hämmerchenspiel Mehrfarbig
- Price
- €11.22
- Rating
- 4.6/5
- Reviews
- 5,344
- Age
- 9y ago

noris Hammerspiel Geschicklichkeitsspiel HolzKlopfspiel mit Korkplatte Holzteilen & Hammer Fördert Feinmotorik & Kreativität Für Kinder ab 4 Jahren Familienspiel
- Price
- €11.29
- Rating
- 4.6/5
- Reviews
- 4,600
- Age
- 19y ago

HABA Hammer-Nagelspiel: Bauernhof Holzspielzeug mit Hammer und Nägel für Kinder ab 3 Jahren Kreativspielzeug mit Korkplatte & Vorlagen 2013378001
- Price
- €21.09
- Rating
- 4.7/5
- Reviews
- 32
- Age
- 6mo ago

CUBIDI Hammerspiel für Kinder ab 3 Jahre Hämmerchenspiel Kinder Spielzeug ab 3 Jahre zur Förderung von Fantasie & Motorik Jungen und Mädchen.
- Price
- €12.13
- Rating
- 4.6/5
- Reviews
- 1,426
- Age
- 3y ago
Trending
estimated 90-day click momentum
HABA Hammer-Nagelspiel: Bauernhof Holzspielzeug mit Hammer und Nägel für Kinder ab 3 Jahren Kreativspielzeug mit Korkplatte & Vorlagen 2013378001
- Price
- €21.09
- Rating
- 4.7/5
- Reviews
- 32
- Age
- 6mo ago

HABA Hammer-Nagelspiel: Geo-Formen Holzspielzeug mit Hammer und Nägel für Kinder ab 3 Jahren Kreativspielzeug mit Korkplatte & Vorlagen 2013791001
- Price
- €21.16
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 6mo ago

Lena Hammerspiel 3 Jahre to 99 Jahre 65827
- Price
- €10.89
- Rating
- 4.6/5
- Reviews
- 5,344
- Age
- 9y ago

Lena 65828 Hammerspiel Nagelspiel mit 64 bunten 8 Baustellen Teilen Grundplatte aus Kork ca. 28 x 19 5 cm Hammer und Nägel Klopfspiel für Kinder ab 3 Jahre Hämmerchenspiel Mehrfarbig
- Price
- €11.22
- Rating
- 4.6/5
- Reviews
- 5,344
- Age
- 9y ago

small foot Hämmerchenspiel aus Kork und Holz inkl. Zubehör für kreativen Spaß ab 6 Jahre 3944
- Price
- €16.51
- Rating
- 4.6/5
- Reviews
- 1,553
- Age
- 10y ago
Newest
by launch date
HABA Hammer-Nagelspiel: Bauernhof Holzspielzeug mit Hammer und Nägel für Kinder ab 3 Jahren Kreativspielzeug mit Korkplatte & Vorlagen 2013378001
- Price
- €21.09
- Rating
- 4.7/5
- Reviews
- 32
- Age
- 6mo ago

HABA Hammer-Nagelspiel: Geo-Formen Holzspielzeug mit Hammer und Nägel für Kinder ab 3 Jahren Kreativspielzeug mit Korkplatte & Vorlagen 2013791001
- Price
- €21.16
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 6mo ago

CUBIDI Hammerspiel für Kinder ab 3 Jahre Hämmerchenspiel Kinder Spielzeug ab 3 Jahre zur Förderung von Fantasie & Motorik Jungen und Mädchen.
- Price
- €12.13
- Rating
- 4.6/5
- Reviews
- 1,426
- Age
- 3y ago

Lena Hammerspiel Fahrzeuge Standard Holz Hammerspiel fur Kinder mit 64 Teilen Bunte Plattchen in verschiedenen Formen mit Hammer NAgeln & Korkplatte 28 x 19 5 cm fur Kinder ab 3 Jahren
- Price
- €10.95
- Rating
- 4.6/5
- Reviews
- 5,344
- Age
- 7y ago

small foot Hämmerchenspiel Fee aus Holz Korkplatte mit Feenmotiven zum Hämmern ab 6 Jahren 10227 Mehrfarbig/Meereswellen (Ocean Tides)
- Price
- €15.56
- Rating
- 4.6/5
- Reviews
- 1,553
- Age
- 9y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 86% of clicks. A locked shelf that new listings rarely crack.
Brands
5 falling
Sellers
91
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
86%
Top 20: 100%
Open market
0%
- Lena66%
- noris11%
- HABA10%
- CUBIDI8%
- Small Foot5%
Demand
Hammerspiel search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 5.4×
Search terms
Top Hammerspiel search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- hammerspiel81K/yr
- hammerspiel für kinder ab 3 jahre35K/yr
- hämmerchenspiel18K/yr
- hammerspiel ab 4 jahre17K/yr
- hammer spiel7K/yr
- nagelspiel8K/yr
- hammerspiel ab 2 jahre9K/yr
- hammerspiel ab 3 jahre7K/yr
- hammer spiel ab 35K/yr
- hämmerchenspiel ab 39K/yr
Reviews and returns
What reviews say buyers love and hate about Hammerspiel
We read the reviews and the return reasons for every product selling here.
“Die Holzteile kleben leider aneinander”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Hammerspiel questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data








