Skip to content

Halloween Umhang Kinder

Fail

Demand is soft, at -81.9% this quarter, so Halloween Umhang Kinder is a Fail.

Flapen Score
39
39 / 100
Ranks 1,368 of 2,084 Spielzeug niches · −4 vs the category median of 43
Market size
€32K/yr104K searches / yr
90-day growth
-81.9%search demand this quarter
Competition
55%top-5 click share · 21 brands · 40 sellers

Flapen Score

Halloween Umhang Kinder against its category

The dotted line is the Spielzeug average. Past it, Halloween Umhang Kinder is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Halloween Umhang Kinder market on Amazon at a glance

Shoppers on Amazon Germany searched for Halloween Umhang Kinder 104K times last year and spent an estimated €32K. The top 5 brands take 63% of clicks. Demand peaks in Feb–Oct–Nov. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 3.1% of those searches ended in a purchase.

Shoppers searched for this 104K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.1% of those searches ended in a purchase. Searches in the last 90 days moved -81.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €32K a year.

Searches, last 12 months
104K
Growth, 90 days vs prior 90
-81.9%
Conversion, latest week
3.1%
Market size, estimated
€32Ka year
Peak month
October34.1× the quietest month
Top search term
umhang kinder21K searches a year

02 · Price

A sale here is worth €9.92.

Listings sell for €9.92 on average, from €4.75 to €32.04. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At €9.92 that is €0 to €992 a year per listing.

Average price
€9.92under the $15 to $100 sweet spot
Price range
€4.75–€32.04
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
€0–€992
Returns
5.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

72% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 18.6% of listings are out of stock. The average listing ranks #330 within Kostüme. It carries 449 reviews at 4.20 stars, so a new listing needs social proof before a better product.

Sponsored listings
72%
Prime listings
100%
Out of stock, average day
18.6%
Average rank
#330in Kostüme
Average rating
4.20 starsAmazon Germany average 4.37 stars
Average reviews
449per listing
Listings tracked
29

04 · Newcomers

0 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Products

Top Halloween Umhang Kinder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

Brands

21 rising

Sellers

40

Top-5 brand share

63%

Top 20: 99%

Top-5 click share

55%

Top 20: 92%

Open market

31%

  • Brand 115%
  • Brand 214%
  • Brand 314%
  • Brand 413%
  • Brand 57%
  • Brand 67%

Demand

Halloween Umhang Kinder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Oct, Nov · busiest ÷ quietest = 34.1×

Search terms

Top Halloween Umhang Kinder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • umhang kinder21K/yr
  • kinder umhang5K/yr
  • schwarzer umhang kinder11K/yr
  • umhang schwarz kinder8K/yr
  • umhang kostüm kinder5K/yr
  • kostüm umhang kinder7K/yr
  • schwarzer umhang mit kapuze kinder5K/yr
  • umhang halloween kinder13K/yr
  • halloween umhang kinder24K/yr
  • halloween kostüm kinder umhang4K/yr

Reviews and returns

What reviews say buyers love and hate about Halloween Umhang Kinder

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Spaß/Unterhaltungserlebnis”
26%of negative reviews mention “Qualität insgesamt”
5.1%of orders come back
“qualitativ ungenügend.”
A buyer, on “Qualität insgesamt”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common Halloween Umhang Kinder questions

Answered from the same tracked data.