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Halloween Maske

Maybe

The products selling today average only 3.9★. But buyers convert on only 0.5% of searches, so Halloween Maske is a Maybe.

Flapen Score
51
51 / 100
Top 19% of 2,084 Spielzeug niches · +8 vs the category median of 43
Market size
€47K/yr621K searches / yr
90-day growth
-20.1%search demand this quarter
Competition
27%top-5 click share · 52 brands · 88 sellers

Flapen Score

Halloween Maske against its category

The dotted line is the Spielzeug average. Past it, Halloween Maske is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Halloween Maske market on Amazon at a glance

Shoppers on Amazon Germany searched for Halloween Maske 621K times last year and spent an estimated €47K. The top 5 brands take 36% of clicks. Demand peaks in Oct–Nov. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 0.5% of those searches ended in a purchase.

Shoppers searched for this 621K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -20.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €47K a year.

Searches, last 12 months
621K
Growth, 90 days vs prior 90
-20.1%
Conversion, latest week
0.5%
Market size, estimated
€47Ka year
Peak month
October97.0× the quietest month
Top search term
horror maske140K searches a year

02 · Price

A sale here is worth €14.72.

Listings sell for €14.72 on average, from €4.71 to €106.25. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 0 to 100 of them. At €14.72 that is €0 to €1K a year per listing.

Average price
€14.72under the $15 to $100 sweet spot
Price range
€4.71–€106.25
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
10K–13K
Units per listing a year
0–100
Revenue per listing a year
€0–€1K
Returns
5.5%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

63% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 38.4% of listings are out of stock. The average listing ranks #1,140 within Masken. It carries 499 reviews at 3.92 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
90%
Out of stock, average day
38.4%
Average rank
#1,140in Masken
Average rating
3.92 starsAmazon Germany average 4.37 stars
Average reviews
499per listing
Listings tracked
68

04 · Newcomers

0 of last year's 13 launches cleared the first-year sales bar.

13 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
13
Successful launches
0Amazon's first-year sales bar
Average brand age
36 months

Products

Top Halloween Maske products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 27% of clicks. An open shelf where new products get seen.

Brands

52 falling

Sellers

88

Top-5 brand share

36%

Top 20: 76%

Top-5 click share

27%

Top 20: 63%

Open market

60%

  • Brand 111%
  • Brand 28%
  • Brand 36%
  • Brand 46%
  • Brand 55%
  • Brand 64%

Demand

Halloween Maske search demand

Weekly searches over the year, seasonality beneath. Pick a range.

400K300KSpike '24Spike '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 97.0×

Search terms

Top Halloween Maske search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • horror maske140K/yr
  • grusel maske23K/yr
  • gruselige masken27K/yr
  • zombie maske23K/yr
  • maske horror11K/yr
  • horror masken ab 18 extrem18K/yr
  • the purge maske18K/yr
  • halloween maske horror24K/yr
  • halloween maske gruselig15K/yr
  • halloween masken horror extrem 18102K/yr

Reviews and returns

What reviews say buyers love and hate about Halloween Maske

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Qualität insgesamt”
34%of negative reviews mention “Geruch”
5.5%of orders come back
“Stinkt”
A buyer, on “Geruch”34% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Halloween Maske questions

Answered from the same tracked data.