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51

halloween maske

Worth a look

Shows beatable incumbent ratings (3.9★), but weak search conversion (0.5%) keeps it on the watch list.

Market size 12Growth 15Conversion 6Competition 88Returns 23Price range 82Avg price 73Brand share 95Review moat 75Quality gap 96

Quality gap

Incredible3.9★

avg incumbent rating — lower means beatable quality

Brand share

Incredible36%

top-5 brand share — no brand owns this niche

Competition

Great27%

top-5 click share — an open shelf

Price range

Great€4.71–€106.25

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Great498.84

avg incumbent reviews — the moat a new listing must climb

Avg price

Good€14.72

avg listing price — sweet spot $15–$100

Returns

Bad5.5%

return rate — above 5% kills the launch gate

Growth

Bad-20.1%

90-day search growth — must beat 0% to launch

Market size

Bad€47K

€47K/yr · 621K searches

Conversion

Bad0.5%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon Germany niche tracking, halloween maske is a €47K/yr Amazon Germany market (621K searches/yr). The top 5 brands hold 36% of demand. Demand peaks in Oct–Nov. Verdict: Worth a look — 51/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

halloween maske market data

Units sold / yr
10K–13K
avg 0–100/product
Revenue / yr
€147K–€184K
units × avg price
Conversion rate
0.5%
Avg BSR
#1,140
Page quality
0%
Prime
90%
Sponsored
63%
Out of stock
38.4%
Avg brand age
36 months
Avg seller age
190 days

Competition & brand share

Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.

Brands

52 falling

Sellers

88

Top-5 brand share

36%

Top 20: 76%

Top-5 click share

27%

Top 20: 63%

Open market

60%

  • RAPGET11%
  • molezu8%
  • Yearsahrk6%
  • TK Gruppe Timo Klingler6%
  • JINGTOPS5%
  • Applysu4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -20.1% search growth over the last 90 days.
400K300KSpike '24Spike '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 97.0×

Top halloween maske search terms

  • horror maske140K/yr
  • grusel maske23K/yr
  • gruselige masken27K/yr
  • zombie maske23K/yr
  • maske horror11K/yr
  • horror masken ab 18 extrem18K/yr
  • the purge maske18K/yr
  • halloween maske horror24K/yr
  • halloween maske gruselig15K/yr
  • halloween masken horror extrem 18102K/yr
All search terms

Top halloween maske products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%€9334%€2K6%€3K8%€4K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about halloween maske

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt21%

“Bereits beim Auspacken fällt sofort die hochwertige Verarbeitung auf: Das Material ist robust und gleichzeitig angenehm leicht, sodass die Maske auch über längere Zeit komfortabel getragen werden kann”

Preis-Leistungs-Verhältnis10%

“Aber im großen und ganzen ist die Maske schon recht cool für den Preis”

Geruch10%

“Die Maske stinkt nicht”

Gesamtgröße9%

“Es passt perfekt”

beworben Vs Tatsächliches Produkt9%

“Hält was es verspricht”

Komfort insgesamt7%

“Ganz angenehm zu tragen für klein und groß”

Spaß/Unterhaltungserlebnis7%

“Perfekt für Partys, Festivals, Halloween oder Cosplay”

Materialqualität4%

“Das Material ist robust”

Benutzerfreundlichkeit3%

“Der Tragekomfort ist überraschend gut”

Geschenk Zweck2%

“Sie eignet sich hervorragend für historische Rollenspiele, Fasching, Halloween oder einfach als außergewöhnliches Dekorationsstück”

What buyers complain about

Geruch34%

“Stinkt”

Gesamtgröße18%

“Sehr gross passt nicht”

Qualität insgesamt18%

“Quality ist leider echt schlecht”

beworben Vs Tatsächliches Produkt5%

“Leider nicht so wie abgebildet”

Gummiqualität2%

“Allerdings leiert das Gummi nach einer gewissen Zeit aus”

Komfort insgesamt2%

“Unbequem”

Geräuschpegel2%

“Problem ist nur Sau laut alles drunter man sieht nix”

Haltbarkeit1%

“Geht schnell kaputt”

Helligkeit/Glanz/Glühen1%

“Auch wenn man die Helligkeit leider nicht dimmen kann”

Funktionalität insgesamt1%

“Geht schnell kaputt”

Top return reasons

Gesamtgröße40%
Geruch18%
Qualität insgesamt10%
beworben Vs Tatsächliches Produkt6%
Materialqualität6%
Batterieeinschluss4%
Defekt Material/Teile3%
Funktionalität insgesamt2%
Helligkeit/Glanz/Glühen1%
Farbe1%

Common questions

Is halloween maske profitable to sell on Amazon Germany?
The niche generates €47K/yr across 68 tracked products. 0 of 13 products launched in the last 360 days are still selling. 90-day search growth is -20.1%. Flapen's verdict: Worth a look (51/100).
How competitive is the halloween maske niche?
52 brands and 88 sellers compete. The top 5 products take 27% of clicks and top 5 brands hold 36% of demand.
What do buyers complain about in halloween maske?
Top complaints mined from reviews: Geruch, Gesamtgröße, Qualität insgesamt. The return rate is 5.5% — above our launch gate.
When does demand for halloween maske peak?
Demand peaks in Oct–Nov; the busiest month runs 97.0× the quietest.
What does it cost to enter the halloween maske niche?
Listings span €4.71–€106.25; the average listing price is €14.72 (sweet spot $15–$100). The average incumbent carries 499 reviews — the moat a new listing must climb.