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Halloween Maske

Halloween Maske shows beatable incumbent ratings (3.9★), but weak search conversion (0.5%) keeps it on the watch list.

Flapen Score

51
Worth a look

Top 19% of 2,084 Spielzeug niches · +8 vs the category median of 43

Market size 12Growth 15Conversion 6Competition 88Returns 23Price range 82Avg price 73Brand share 95Review moat 75Quality gap 96
This niche Category average · 2,084 niches

Is Halloween Maske profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Halloween Maske is a €47K/yr Amazon Germany market (621K searches/yr). The top 5 brands hold 36% of demand. Demand peaks in Oct–Nov. Verdict: Worth a look — 51/100.

Halloween Maske: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -20.1% over the last 90 days and 0.5% of searches end in a purchase.

€47K

revenue / yr

Units sold / yr13K
Search volume / yr-20.1%621K
Conversion rate0.5%
Avg price€14.72

Who owns the niche?

The top 5 brands hold 36% of demand, so 64% of the market is open.

64%

open market share

Brands · sellers52 · 88
Top-5 product click share27%
Open market64%
Avg brand age36 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 3.9★ — the gap to enter on.

0/100

page quality · 68 products

Sponsored placement63%
New entrants (1y)13· 0 succeeded
Avg rating3.9★
Avg reviews499

Top Halloween Maske products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.

€0€933€2K€3K€4K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

52 falling

Sellers

88

Top-5 brand share

36%

Top 20: 76%

Top-5 click share

27%

Top 20: 63%

Open market

60%

  • RAPGET11%
  • molezu8%
  • Yearsahrk6%
  • TK Gruppe Timo Klingler6%
  • JINGTOPS5%
  • Applysu4%

Halloween Maske demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume621KCVR0.5%Products68Brands52Top 5 Brands36%OOS Rate38.4%Rating3.9★Reviews499Avg BSR#1,140
400K300KSpike '24Spike '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 97.0×

Top Halloween Maske search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • horror maske140K/yr
  • grusel maske23K/yr
  • gruselige masken27K/yr
  • zombie maske23K/yr
  • maske horror11K/yr
  • horror masken ab 18 extrem18K/yr
  • the purge maske18K/yr
  • halloween maske horror24K/yr
  • halloween maske gruselig15K/yr
  • halloween masken horror extrem 18102K/yr

What reviews say buyers love and hate about Halloween Maske

What buyers mention most, as a share of all reviews.

What buyers love

82% of reviews
Qualität insgesamt21%

Bereits beim Auspacken fällt sofort die hochwertige Verarbeitung auf: Das Material ist robust und gleichzeitig angenehm leicht, sodass die Maske auch über längere Zeit komfortabel getragen werden kann

Preis-Leistungs-Verhältnis10%

Aber im großen und ganzen ist die Maske schon recht cool für den Preis

Geruch10%

Die Maske stinkt nicht

Gesamtgröße9%

Es passt perfekt

beworben Vs Tatsächliches Produkt9%

Hält was es verspricht

What buyers complain about

85% of reviews
Geruch34%

Stinkt

Gesamtgröße18%

Sehr gross passt nicht

Qualität insgesamt18%

Quality ist leider echt schlecht

beworben Vs Tatsächliches Produkt5%

Leider nicht so wie abgebildet

Gummiqualität2%

Allerdings leiert das Gummi nach einer gewissen Zeit aus

Halloween Maske return rate & reasons

Why buyers send it back, as a share of all return requests.

5.5%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
40%
2Geruch
18%
3Qualität insgesamt
10%
4beworben Vs Tatsächliches Produkt
6%
5Materialqualität
6%

Common Halloween Maske questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Halloween Maske 51/100 on Amazon Germany — Worth a look. The niche generates €47K/yr across 68 tracked products. 0 of 13 products launched in the last 360 days are still selling. Search demand moved -20.1% over the last 90 days.
Search demand for Halloween Maske on Amazon Germany peaks in Oct–Nov, where the busiest month runs 97.0× the quietest.