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Halloween Adventskalender

Fail

Shoppers spend an estimated $2K a year here, so Halloween Adventskalender is a Fail.

Filters Trending
Flapen Score
39
39 / 100
Ranks 1,368 of 2,084 Spielzeug niches · −4 vs the category median of 43
Market size
€2K/yr42K searches / yr
90-day growth
+274.1%search demand this quarter
Competition
100%top-5 click share · 5 brands · 140 sellers

Flapen Score

Halloween Adventskalender against its category

The dotted line is the Spielzeug average. Past it, Halloween Adventskalender is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Halloween Adventskalender market on Amazon at a glance

Shoppers on Amazon Germany searched for Halloween Adventskalender 42K times last year and spent an estimated €2K. All 5 brands take every click. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 0.2% of those searches ended in a purchase.

Shoppers searched for this 42K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved +274.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €2K a year.

Searches, last 12 months
42K
Growth, 90 days vs prior 90
+274.1%
Conversion, latest week
0.2%
Market size, estimated
€2Ka year
Top search term
halloween kalender15K searches a year

02 · Price

A sale here is worth €20.10.

Listings sell for €20.10 on average, from €7.42 to €41.83. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At €20.10 that is €0 to €2K a year per listing.

Average price
€20.10inside the $15 to $100 sweet spot
Price range
€7.42–€41.83
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
€0–€2K
Returns
0.9%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

40% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 44.3% of listings are out of stock. The average listing ranks #771 within Bau- & Konstruktionsspielzeug. It carries 510 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
40%
Prime listings
100%
Out of stock, average day
44.3%
Average rank
#771in Bau- & Konstruktionsspielzeug
Average rating
4.64 starsAmazon Germany average 4.37 stars
Average reviews
510per listing
Listings tracked
5

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
24 months

Products

Top Halloween Adventskalender products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

5 rising

Sellers

140

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 139%
  • Brand 220%
  • Brand 316%
  • Brand 413%
  • Brand 513%

Demand

Halloween Adventskalender search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Prime Day '25Spike '26DecJanFebMarMayJunJulAugSepOctNovDecJanFebMar

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 107.8× · 11 of 12 months tracked

Search terms

Top Halloween Adventskalender search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • halloween kalender15K/yr
  • halloween adventskalender11K/yr
  • horror adventskalender9K/yr
  • adventskalender horror8K/yr

Reviews and returns

What reviews say buyers love and hate about Halloween Adventskalender

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Sammlungsobjekte”
33%of negative reviews mention “Preis-Leistungs-Verhältnis”
0.9%of orders come back
“für eins ist überteuert, zumal keine Minifigur (Zombiebauer, Scarecrow o.ä.)”
A buyer, on “Preis-Leistungs-Verhältnis”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

10 topics

NegativePositive

FAQ

Common Halloween Adventskalender questions

Answered from the same tracked data.