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Gru Kostüm

Fail

Demand is soft, at -54.2% this quarter, so Gru Kostüm is a Fail.

Flapen Score
35
35 / 100
Ranks 1,651 of 2,084 Spielzeug niches · −8 vs the category median of 43
Market size
€10K/yr121K searches / yr
90-day growth
-54.2%search demand this quarter
Competition
72%top-5 click share · 12 brands · 22 sellers

Flapen Score

Gru Kostüm against its category

The dotted line is the Spielzeug average. Past it, Gru Kostüm is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gru Kostüm market on Amazon at a glance

Shoppers on Amazon Germany searched for Gru Kostüm 121K times last year and spent an estimated €10K. The top 5 brands take 74% of clicks. Demand peaks in Jan–Feb–Oct. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 0.6% of those searches ended in a purchase.

Shoppers searched for this 121K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -54.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €10K a year.

Searches, last 12 months
121K
Growth, 90 days vs prior 90
-54.2%
Conversion, latest week
0.6%
Market size, estimated
€10Ka year
Peak month
February27.0× the quietest month
Top search term
gru76K searches a year

02 · Price

A sale here is worth €14.78.

Listings sell for €14.78 on average, from €7.40 to €31.96. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At €14.78 that is €0 to €1K a year per listing.

Average price
€14.78under the $15 to $100 sweet spot
Price range
€7.40–€31.96
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
€0–€1K
Returns
4.2%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

77% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 41.6% of listings are out of stock. The average listing ranks #905 within Kostüme. It carries 18 reviews at 3.81 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
100%
Out of stock, average day
41.6%
Average rank
#905in Kostüme
Average rating
3.81 starsAmazon Germany average 4.37 stars
Average reviews
18per listing
Listings tracked
13

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
34 months

Products

Top Gru Kostüm products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

Brands

12 falling

Sellers

22

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

20%

  • Brand 129%
  • Brand 217%
  • Brand 311%
  • Brand 48%
  • Brand 58%
  • Brand 66%

Demand

Gru Kostüm search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '25Spike '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb, Oct · busiest ÷ quietest = 27.0×

Search terms

Top Gru Kostüm search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • gru76K/yr
  • gru kostüm38K/yr
  • gru kostüm erwachsene7K/yr

Reviews and returns

What reviews say buyers love and hate about Gru Kostüm

We read the reviews and the return reasons for every product selling here.

100%of positive reviews mention “Qualität insgesamt”
50%of negative reviews mention “Gesamtgröße”
4.2%of orders come back
“Größen passen nicht”
A buyer, on “Gesamtgröße”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

11 topics

NegativePositive

FAQ

Common Gru Kostüm questions

Answered from the same tracked data.