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Gru Kostüm

soft demand (-54.2% this quarter) — Gru Kostüm doesn't clear our bar today.

Flapen Score

35
Skip it

Ranks 1,651 of 2,084 Spielzeug niches · −8 vs the category median of 43

Market size 3Growth 0Conversion 7Competition 24Returns 35Price range 69Avg price 73Brand share 52Review moat 99Quality gap 97
This niche Category average · 2,084 niches

Is Gru Kostüm profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Gru Kostüm is a €10K/yr Amazon Germany market (121K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Jan–Feb–Oct. Verdict: Skip it — 35/100.

Gru Kostüm: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -54.2% over the last 90 days and 0.6% of searches end in a purchase.

€10K

revenue / yr

Units sold / yr2K
Search volume / yr-54.2%121K
Conversion rate0.6%
Avg price€14.78

Who owns the niche?

The top 5 brands hold 74% of demand, so 26% of the market is open.

26%

open market share

Brands · sellers12 · 22
Top-5 product click share72%
Open market26%
Avg brand age34 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 3.8★ — the gap to enter on.

0/100

page quality · 13 products

Sponsored placement77%
New entrants (1y)4· 0 succeeded
Avg rating3.8★
Avg reviews18

Top Gru Kostüm products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.

€0€1K€2K€3K€4K110100 Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

12 falling

Sellers

22

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

20%

  • FIESTAS GUIRCA29%
  • YceLon17%
  • Jeinbuil11%
  • Carreuty8%
  • WzaoRvcv8%
  • iZoeL6%

Gru Kostüm demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume121KCVR0.6%Products13Brands12Top 5 Brands74%OOS Rate41.6%Rating3.8★Reviews18Avg BSR#905
5K3KSpike '25Spike '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb, Oct · busiest ÷ quietest = 27.0×

Top Gru Kostüm search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • gru76K/yr
  • gru kostüm38K/yr
  • gru kostüm erwachsene7K/yr

What reviews say buyers love and hate about Gru Kostüm

What buyers mention most, as a share of all reviews.

What buyers love

100% of reviews
Qualität insgesamt100%

- Top Produkt

What buyers complain about

100% of reviews
Gesamtgröße50%

Größen passen nicht

Qualität insgesamt33%

Schrott

Atmungsaktivität17%

man bekommt kaum Luft!.

Gru Kostüm return rate & reasons

Why buyers send it back, as a share of all return requests.

4.2%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
55%
2Qualität insgesamt
17%
3Geruch
7%
4beworben Vs Tatsächliches Produkt
6%
5Materialqualität
5%

Common Gru Kostüm questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Gru Kostüm 35/100 on Amazon Germany — Skip it. The niche generates €10K/yr across 13 tracked products. 0 of 4 products launched in the last 360 days are still selling. Search demand moved -54.2% over the last 90 days.
Search demand for Gru Kostüm on Amazon Germany peaks in Jan–Feb–Oct, where the busiest month runs 27.0× the quietest.