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Gonggi

a small market ($8K/yr) — Gonggi doesn't clear our bar today.

Flapen Score

38
Skip it

Ranks 1,462 of 2,084 Spielzeug niches · −5 vs the category median of 43

Market size 2Growth 18Conversion 39Competition 28Returns 76Price range 11Avg price 22Brand share 58Review moat 98Quality gap 72
This niche Category average · 2,084 niches

Is Gonggi profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Gonggi is a €8K/yr Amazon Germany market (33K searches/yr). The top 5 brands hold 70% of demand. Demand peaks in Mar–Jul. Verdict: Skip it — 38/100.

Gonggi: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -13.2% over the last 90 days and 3.1% of searches end in a purchase.

€8K

revenue / yr

Units sold / yr2K
Search volume / yr-13.2%33K
Conversion rate3.1%
Avg price€7.81

Who owns the niche?

The top 5 brands hold 70% of demand, so 30% of the market is open.

30%

open market share

Brands · sellers16 · 37
Top-5 product click share68%
Open market30%
Avg brand age34 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 17 products

Sponsored placement53%
New entrants (1y)0· 0 succeeded
Avg rating4.3★
Avg reviews47

Top Gonggi products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.

€0€807€2K€2K€3K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 rising

Sellers

37

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

24%

  • ToyPlash25%
  • Vicloon21%
  • CloudSeller11%
  • DEAD SKIN7%
  • JSRHEEM7%
  • EasyCookAsia6%

Gonggi demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume33KCVR3.1%Products17Brands16Top 5 Brands70%OOS Rate20.0%Rating4.3★Reviews47Avg BSR#820
9K7KPrime Day '25Black Friday '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Mar, Jul · busiest ÷ quietest = 6.9×

Top Gonggi search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • gonggi15K/yr
  • gonggi spiel5K/yr
  • koreanische spiele2K/yr
  • gongii spiel955/yr
  • gonggi steine907/yr
  • gongi2K/yr
  • gonggi korean game1K/yr
  • squid game gonggi1K/yr
  • gong-gi485/yr
  • gonggi squid game738/yr

What reviews say buyers love and hate about Gonggi

What buyers mention most, as a share of all reviews.

What buyers love

96% of reviews
Qualität insgesamt31%

Supi Qualität

Spaß/Unterhaltungserlebnis29%

Interessantes Spiel

beworben Vs Tatsächliches Produkt6%

Genau so, wie sie mir gefallen

Quizspiele6%

Interessantes Spiel, schöne Aufmachung, einfache Spielregeln, gut erklärt

Kratzfestigkeit6%

Sie sind alle kratfrei

What buyers complain about

78% of reviews
Gesamtgröße33%

Viertel zu gross die Würfel

Anleitung/Benutzerhandbuch/Fehlerbehebung28%

Spiel ohne Anleitung, sehr billig

Preis-Leistungs-Verhältnis17%

sehr billig

Gonggi return rate & reasons

Why buyers send it back, as a share of all return requests.

1.9%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Qualität insgesamt
27%
2Gesamtgröße
20%
3beworben Vs Tatsächliches Produkt
14%
4Funktionalität insgesamt
7%
5Anleitung/Benutzerhandbuch/Fehlerbehebung
5%

Common Gonggi questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Gonggi 38/100 on Amazon Germany — Skip it. The niche generates €8K/yr across 17 tracked products. Search demand moved -13.2% over the last 90 days.
Search demand for Gonggi on Amazon Germany peaks in Mar–Jul, where the busiest month runs 6.9× the quietest.