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Gonggi

Fail

Shoppers spend an estimated $8K a year here, so Gonggi is a Fail.

Flapen Score
38
38 / 100
Ranks 1,462 of 2,084 Spielzeug niches · −5 vs the category median of 43
Market size
€8K/yr33K searches / yr
90-day growth
-13.2%search demand this quarter
Competition
68%top-5 click share · 16 brands · 37 sellers

Flapen Score

Gonggi against its category

The dotted line is the Spielzeug average. Past it, Gonggi is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gonggi market on Amazon at a glance

Shoppers on Amazon Germany searched for Gonggi 33K times last year and spent an estimated €8K. The top 5 brands take 70% of clicks. Demand peaks in Mar–Jul. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 3.1% of those searches ended in a purchase.

Shoppers searched for this 33K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.1% of those searches ended in a purchase. Searches in the last 90 days moved -13.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €8K a year.

Searches, last 12 months
33K
Growth, 90 days vs prior 90
-13.2%
Conversion, latest week
3.1%
Market size, estimated
€8Ka year
Peak month
March6.9× the quietest month
Top search term
gonggi15K searches a year

02 · Price

A sale here is worth €7.81.

Listings sell for €7.81 on average, from €2.75 to €16.59. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At €7.81 that is €781 to €2K a year per listing.

Average price
€7.81under the $15 to $100 sweet spot
Price range
€2.75–€16.59
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
2K–2K
Units per listing a year
100–250
Revenue per listing a year
€781–€2K
Returns
1.9%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

53% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 20.0% of listings are out of stock. The average listing ranks #820 within Bodenspiele. It carries 47 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
53%
Prime listings
82%
Out of stock, average day
20.0%
Average rank
#820in Bodenspiele
Average rating
4.32 starsAmazon Germany average 4.37 stars
Average reviews
47per listing
Listings tracked
17

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
34 months

Products

Top Gonggi products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 17, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 68% of clicks. Leaders hold, but buyers still shop past them.

€0€807€2K€2K€3K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 rising

Sellers

37

Est. top-5 brand share

70%

Top 20: 100%

Est. top-5 click share

68%

Top 20: 100%

Open market

24%

  • ToyPlash25%
  • Vicloon21%
  • CloudSeller11%
  • DEAD SKIN7%
  • JSRHEEM7%
  • EasyCookAsia6%

Demand

Gonggi search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KPrime Day '25Black Friday '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Mar, Jul · busiest ÷ quietest = 6.9×

Search terms

Top Gonggi search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • gonggi15K/yr
  • gonggi spiel5K/yr
  • koreanische spiele2K/yr
  • gongii spiel955/yr
  • gonggi steine907/yr
  • gongi2K/yr
  • gonggi korean game1K/yr
  • squid game gonggi1K/yr
  • gong-gi485/yr
  • gonggi squid game738/yr

Reviews and returns

What reviews say buyers love and hate about Gonggi

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Qualität insgesamt”
33%of negative reviews mention “Gesamtgröße”
1.9%of orders come back
“Viertel zu gross die Würfel”
A buyer, on “Gesamtgröße”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Gonggi questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data