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48

gojo

Skip it

Weak search conversion (0.5%) — this niche doesn't clear our bar today.

Market size 49Growth 9Conversion 6Competition 92Returns 93Price range 60Avg price 72Brand share 34Review moat 52Quality gap 27

Returns

Great1.1%

return rate — above 5% kills the launch gate

Competition

Great23%

top-5 click share — an open shelf

Avg price

Good€14.63

avg listing price — sweet spot $15–$100

Price range

Good€3.92–€31.31

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good1,434.68

avg incumbent reviews — the moat a new listing must climb

Market size

Okay€269K

€269K/yr · 3.7M searches

Brand share

Okay85%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-31.2%

90-day search growth — must beat 0% to launch

Conversion

Bad0.5%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon Germany niche tracking, gojo is a €269K/yr Amazon Germany market (3.7M searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Apr–May–Jun. Verdict: Skip it — 48/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

gojo market data

Units sold / yr
20K–25K
avg 100–250/product
Revenue / yr
€293K–€366K
units × avg price
Conversion rate
0.5%
Avg BSR
#449
Page quality
0%
Prime
90%
Sponsored
47%
Out of stock
2.5%
Avg brand age
32 months
Avg seller age
172 days

Competition & brand share

Clicks spread well past the top 5 (23% combined) — an open shelf where new products get seen.

Brands

29 falling

Sellers

287

Top-5 brand share

85%

Top 20: 97%

Top-5 click share

23%

Top 20: 50%

Open market

14%

  • Funko76%
  • Muscle Alive3%
  • Zhongkaihua2%
  • BONNYCO2%
  • Xinchangda1%
  • BANDAI1%
  • Open — no brand owns it (23 brands, 14%)

Demand & seasonality

Weekly Amazon search volume, last 84 weeks — -31.2% search growth over the last 90 days.
80K60KSpike '25Prime Day '25Black Friday '25Holiday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Apr, May, Jun · busiest ÷ quietest = 4.5×

Top gojo search terms

  • funko pop1.8M/yr
  • jujutsu kaisen586K/yr
  • jjk178K/yr
  • funko221K/yr
  • funko pop anime144K/yr
  • pop129K/yr
  • jujutsu kaisen figur87K/yr
  • pop figuren132K/yr
  • gojo68K/yr
  • jujutsu kaisen merch35K/yr
All search terms

Top gojo products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%€5K4%€11K6%€16K8%€22K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about gojo

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt28%

“Super Produkt”

Sammlungsobjekte14%

“Coole Sammlerfigur für echte Pokémon-Fans”

beworben Vs Tatsächliches Produkt11%

“Produkt wie versprochen”

Geschenk Zweck11%

“Regal”

Preis-Leistungs-Verhältnis7%

“Preis/Leistung Super”

Gesamtgröße6%

“Passt”

Design insgesamt5%

“Einfach ein cooles Design mit schönen Details”

Stärke2%

“Super Stabilität”

Montage/Installation2%

“Einfache Montage, gute Qualität”

Spaß/Unterhaltungserlebnis2%

“Fun Artikel”

What buyers complain about

Qualität insgesamt23%

“Müll”

Gesamtgröße11%

“Es fällt klein aus”

Produktzustand9%

“Gebraucht gekauft, kaputter als angegeben”

Preis-Leistungs-Verhältnis8%

“Teuer”

Helligkeit/Glanz/Glühen6%

“Der „Glow in the Dark“-Effekt kommt bei meiner Figur allerdings nicht wirklich stark zur Geltung.”

Montage/Installation3%

“Damit kann man das Ding nicht aufbauen”

Haltbarkeit3%

“leider fast sofort kaputt.”

beworben Vs Tatsächliches Produkt3%

“Irreführend”

Stärke3%

“Instabiel”

Gleichgewicht/Stabilität3%

“Instabiel”

Top return reasons

Gesamtgröße30%
Defekt Material/Teile16%
Kratzfestigkeit8%
Geschenk Zweck7%
Qualität insgesamt6%
beworben Vs Tatsächliches Produkt5%
Produktzustand4%
Haftung/Klebrigkeit2%
Montage/Installation2%
Preis-Leistungs-Verhältnis2%

Common questions

Is gojo profitable to sell on Amazon Germany?
The niche generates €269K/yr across 105 tracked products. 19 of 36 products launched in the last 360 days are still selling. 90-day search growth is -31.2%. Flapen's verdict: Skip it (48/100).
How competitive is the gojo niche?
29 brands and 287 sellers compete. The top 5 products take 23% of clicks and top 5 brands hold 85% of demand.
What do buyers complain about in gojo?
Top complaints mined from reviews: Qualität insgesamt, Gesamtgröße, Produktzustand. The return rate is 1.1%.
When does demand for gojo peak?
Demand peaks in Apr–May–Jun; the busiest month runs 4.5× the quietest.
What does it cost to enter the gojo niche?
Listings span €3.92–€31.31; the average listing price is €14.63 (sweet spot $15–$100). The average incumbent carries 1,435 reviews — the moat a new listing must climb.