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Gojo

weak search conversion (0.5%) — Gojo doesn't clear our bar today.

Flapen Score

48
Skip it

Top 29% of 2,084 Spielzeug niches · +5 vs the category median of 43

Market size 49Growth 9Conversion 6Competition 92Returns 93Price range 60Avg price 72Brand share 34Review moat 52Quality gap 27
This niche Category average · 2,084 niches

Is Gojo profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Gojo is a €269K/yr Amazon Germany market (3.7M searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Apr–May–Jun. Verdict: Skip it — 48/100.

Gojo: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -31.2% over the last 90 days and 0.5% of searches end in a purchase.

€269K

revenue / yr

Units sold / yr25K
Search volume / yr-31.2%3.7M
Conversion rate0.5%
Avg price€14.63

Who owns the niche?

The top 5 brands hold 85% of demand, so 15% of the market is open.

15%

open market share

Brands · sellers29 · 287
Top-5 product click share23%
Open market15%
Avg brand age32 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 105 products

Sponsored placement47%
New entrants (1y)36· 19 succeeded
Avg rating4.6★
Avg reviews1,435

Top Gojo products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (23% combined) — an open shelf where new products get seen.

€0€5K€11K€16K€22K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

29 falling

Sellers

287

Top-5 brand share

85%

Top 20: 97%

Top-5 click share

23%

Top 20: 50%

Open market

14%

  • Funko76%
  • Muscle Alive3%
  • Zhongkaihua2%
  • BONNYCO2%
  • Xinchangda1%
  • BANDAI1%
  • Open — no brand owns it (23 brands, 14%)

Gojo demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume3.7MCVR0.5%Products105Brands29Top 5 Brands85%OOS Rate2.5%Rating4.6★Reviews1,435Avg BSR#449
80K60KSpike '25Prime Day '25Black Friday '25Holiday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Apr, May, Jun · busiest ÷ quietest = 4.5×

Top Gojo search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • funko pop1.8M/yr
  • jujutsu kaisen586K/yr
  • jjk178K/yr
  • funko221K/yr
  • funko pop anime144K/yr
  • pop129K/yr
  • jujutsu kaisen figur87K/yr
  • pop figuren132K/yr
  • gojo68K/yr
  • jujutsu kaisen merch35K/yr

What reviews say buyers love and hate about Gojo

What buyers mention most, as a share of all reviews.

What buyers love

88% of reviews
Qualität insgesamt28%

Super Produkt

Sammlungsobjekte14%

Coole Sammlerfigur für echte Pokémon-Fans

beworben Vs Tatsächliches Produkt11%

Produkt wie versprochen

Geschenk Zweck11%

Regal

Preis-Leistungs-Verhältnis7%

Preis/Leistung Super

What buyers complain about

72% of reviews
Qualität insgesamt23%

Müll

Gesamtgröße11%

Es fällt klein aus

Produktzustand9%

Gebraucht gekauft, kaputter als angegeben

Preis-Leistungs-Verhältnis8%

Teuer

Helligkeit/Glanz/Glühen6%

Der „Glow in the Dark“-Effekt kommt bei meiner Figur allerdings nicht wirklich stark zur Geltung.

Gojo return rate & reasons

Why buyers send it back, as a share of all return requests.

1.1%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
30%
2Defekt Material/Teile
16%
3Kratzfestigkeit
8%
4Geschenk Zweck
7%
5Qualität insgesamt
6%

Common Gojo questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Gojo 48/100 on Amazon Germany — Skip it. The niche generates €269K/yr across 105 tracked products. 19 of 36 products launched in the last 360 days are still selling. Search demand moved -31.2% over the last 90 days.
Search demand for Gojo on Amazon Germany peaks in Apr–May–Jun, where the busiest month runs 4.5× the quietest.