Is Godzilla Figur profitable to sell on Amazon Germany?

Flapen scores Godzilla Figur 52 out of 100 on Amazon Germany, a Maybe. Shoppers spend €85K a year across 58 tracked products. 0 of the 11 products launched in the last year cleared the first-year sales bar. Search demand grew +12.4% in the last 90 days.

How competitive is the Godzilla Figur niche on Amazon Germany?

22 brands and 138 sellers compete in Godzilla Figur on Amazon Germany. The top 5 Godzilla Figur products take 34% of clicks, and the top 5 brands take 82%.

What do buyers complain about in Godzilla Figur?

Godzilla Figur buyers on Amazon Germany complain most about Preis-Leistungs-Verhältnis, Qualität insgesamt, and Gesamtgröße. An estimated 0.8% of orders come back.

When does demand for Godzilla Figur peak?

Search demand for Godzilla Figur on Amazon Germany peaks in Feb–Mar–Apr, and the busiest month runs 4.3× the quietest.

What does it cost to enter the Godzilla Figur niche?

Godzilla Figur sells for €30.57 on average on Amazon Germany, inside the $15 to $100 sweet spot. Listings run €8.75 to €152.20. The average product has 361 reviews, the count a new listing must catch up to.

Godzilla Figur

Maybe

An estimated 0.8% of orders come back. But buyers convert on only 0.9% of searches, so Godzilla Figur is a Maybe.

Flapen Score: 52
52 / 100Top 17% of 2,084 Spielzeug niches · +9 vs the category median of 43
Market size: €85K/yr301K searches / yr
90-day growth: +12.4%search demand this quarter
Competition: 34%top-5 click share · 22 brands · 138 sellers

Flapen Score

Godzilla Figur against its category

The dotted line is the Spielzeug average. Past it, Godzilla Figur is stronger. Inside it, weaker.

52Maybe

This niche Category average

See the method

Market

The Godzilla Figur market on Amazon at a glance

Shoppers on Amazon Germany searched for Godzilla Figur 301K times last year and spent an estimated €85K. The top 5 brands take 82% of clicks. Demand peaks in Feb–Mar–Apr. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 0.9% of those searches ended in a purchase.

Shoppers searched for this 301K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved +12.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €85K a year.

Searches, last 12 months: 301K
Growth, 90 days vs prior 90: +12.4%
Conversion, latest week: 0.9%
Market size, estimated: €85Ka year
Peak month: February4.3× the quietest month
Top search term: godzilla figur153K searches a year

02 · Price

A sale here is worth €30.57.

Listings sell for €30.57 on average, from €8.75 to €152.20. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At €30.57 that is €0 to €3K a year per listing.

Average price: €30.57inside the $15 to $100 sweet spot
Price range: €8.75–€152.20
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 3K–4K
Units per listing a year: 0–100
Revenue per listing a year: €0–€3K
Returns: 0.8%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

19% of listings pay for placement with sponsored ads. 76% ship with Prime. On an average day, 12.0% of listings are out of stock. The average listing ranks #1,976 within Spielzeugfiguren. It carries 361 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings: 19%
Prime listings: 76%
Out of stock, average day: 12.0%
Average rank: #1,976in Spielzeugfiguren
Average rating: 4.48 starsAmazon Germany average 4.37 stars
Average reviews: 361per listing
Listings tracked: 58

04 · Newcomers

0 of last year's 11 launches cleared the first-year sales bar.

11 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months: 11
Successful launches: 0Amazon's first-year sales bar
Average brand age: 30 months

Products

Top Godzilla Figur products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 34% of clicks. An open shelf where new products get seen.

Brands

22 rising

Sellers

138

Top-5 brand share

82%

Top 20: 99%

Top-5 click share

34%

Top 20: 75%

Open market

15%

Brand 159%
Brand 210%
Brand 35%
Brand 45%
Brand 54%
Brand 63%
Open — no brand owns it (16 brands, 15%)

Demand

Godzilla Figur search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Feb, Mar, Apr · busiest ÷ quietest = 4.3×

Search terms

Top Godzilla Figur search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

godzilla figur153K/yr +31.7%0.8% conv.
godzilla spielzeug44K/yr -31.7%1.0% conv.
godzilla figuren22K/yr -2.9%0.4% conv.
king kong figur23K/yr +39.5%1.7% conv.
hiya toys godzilla14K/yr +50.9%0.1% conv.
king kong spielzeug10K/yr -43.9%2.1% conv.
godzilla lego7K/yr +33.5%0.1% conv.
lego godzilla7K/yr +25.3%0.0% conv.
godzilla x kong7K/yr +9.4%0.8% conv.
shin godzilla figur6K/yr +9.1%0.4% conv.

Reviews and returns

What reviews say buyers love and hate about Godzilla Figur

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Qualität insgesamt”

40%of negative reviews mention “Preis-Leistungs-Verhältnis”

0.8%of orders come back

“Teuer”

A buyer, on “Preis-Leistungs-Verhältnis”40% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

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FAQ

Common Godzilla Figur questions

Answered from the same tracked data.

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