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Godzilla Figur

Maybe

An estimated 0.8% of orders come back. But buyers convert on only 0.9% of searches, so Godzilla Figur is a Maybe.

Flapen Score
52
52 / 100
Top 17% of 2,084 Spielzeug niches · +9 vs the category median of 43
Market size
€85K/yr301K searches / yr
90-day growth
+12.4%search demand this quarter
Competition
34%top-5 click share · 22 brands · 138 sellers

Flapen Score

Godzilla Figur against its category

The dotted line is the Spielzeug average. Past it, Godzilla Figur is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Godzilla Figur market on Amazon at a glance

Shoppers on Amazon Germany searched for Godzilla Figur 301K times last year and spent an estimated €85K. The top 5 brands take 82% of clicks. Demand peaks in Feb–Mar–Apr. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 0.9% of those searches ended in a purchase.

Shoppers searched for this 301K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved +12.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €85K a year.

Searches, last 12 months
301K
Growth, 90 days vs prior 90
+12.4%
Conversion, latest week
0.9%
Market size, estimated
€85Ka year
Peak month
February4.3× the quietest month
Top search term
godzilla figur153K searches a year

02 · Price

A sale here is worth €30.57.

Listings sell for €30.57 on average, from €8.75 to €152.20. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At €30.57 that is €0 to €3K a year per listing.

Average price
€30.57inside the $15 to $100 sweet spot
Price range
€8.75–€152.20
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
€0–€3K
Returns
0.8%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

19% of listings pay for placement with sponsored ads. 76% ship with Prime. On an average day, 12.0% of listings are out of stock. The average listing ranks #1,976 within Spielzeugfiguren. It carries 361 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
19%
Prime listings
76%
Out of stock, average day
12.0%
Average rank
#1,976in Spielzeugfiguren
Average rating
4.48 starsAmazon Germany average 4.37 stars
Average reviews
361per listing
Listings tracked
58

04 · Newcomers

0 of last year's 11 launches cleared the first-year sales bar.

11 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
11
Successful launches
0Amazon's first-year sales bar
Average brand age
30 months

Products

Top Godzilla Figur products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 17, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 34% of clicks, no more. An open shelf where new products get seen.

€0€2K€3K€5K€7K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

22 rising

Sellers

138

Est. top-5 brand share

82%

Top 20: 99%

Est. top-5 click share

34%

Top 20: 75%

Open market

15%

  • MonsterVerse59%
  • TAMASHII NATIONS10%
  • JXBBAAC5%
  • Super75%
  • BANDAI4%
  • REOZIGN3%
  • Open — no brand owns it (16 brands, 15%)

Demand

Godzilla Figur search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Mar, Apr · busiest ÷ quietest = 4.3×

Search terms

Top Godzilla Figur search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • godzilla figur153K/yr
  • godzilla spielzeug44K/yr
  • godzilla figuren22K/yr
  • king kong figur23K/yr
  • hiya toys godzilla14K/yr
  • king kong spielzeug10K/yr
  • godzilla lego7K/yr
  • lego godzilla7K/yr
  • godzilla x kong7K/yr
  • shin godzilla figur6K/yr

Reviews and returns

What reviews say buyers love and hate about Godzilla Figur

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Qualität insgesamt”
40%of negative reviews mention “Preis-Leistungs-Verhältnis”
0.8%of orders come back
“Teuer”
A buyer, on “Preis-Leistungs-Verhältnis”40% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Godzilla Figur questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data