- Flapen Score
- 35 / 100Ranks 1,651 of 2,084 Spielzeug niches · −8 vs the category median of 4335
- Market size
- €102K/yr2.2M searches / yr
- 90-day growth
- -3.3%search demand this quarter
- Competition
- 64%top-5 click share · 8 brands · 41 sellers
Flapen Score
Go Spiel against its category
The dotted line is the Spielzeug average. Past it, Go Spiel is stronger. Inside it, weaker.
Market
The Go Spiel market on Amazon at a glance
Shoppers on Amazon Germany searched for Go Spiel 2.2M times last year and spent an estimated €102K. The top 5 brands take 92% of clicks. Demand peaks in Mar–Apr–May. Flapen scores it 35 out of 100, a Fail.
01 · Demand
An estimated 0.1% of those searches ended in a purchase.
Shoppers searched for this 2.2M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved -3.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €102K a year.
- Searches, last 12 months
- 2.2M
- Growth, 90 days vs prior 90
- -3.3%
- Conversion, latest week
- 0.1%
- Market size, estimated
- €102Ka year
- Peak month
- May27.9× the quietest month
- Top search term
- go spiel25K searches a year
02 · Price
A sale here is worth €78.72.
Listings sell for €78.72 on average, from €16.89 to €645.18. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 100 to 250 of them. At €78.72 that is €8K to €20K a year per listing.
- Average price
- €78.72inside the $15 to $100 sweet spot
- Price range
- €16.89–€645.18
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 1K–2K
- Units per listing a year
- 100–250
- Revenue per listing a year
- €8K–€20K
- Returns
- 1.6%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
88% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #892 within Brettspiele. It carries 684 reviews at 4.51 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 81%
- Out of stock, average day
- 7.7%
- Average rank
- #892in Brettspiele
- Average rating
- 4.51 starsAmazon Germany average 4.37 stars
- Average reviews
- 684per listing
- Listings tracked
- 16
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 44 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 44 months
Products
Top Go Spiel products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 17, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Yellow Mountain Imports Mittelgroßes Magnetisches 19x19 Go-Spielset-Brett (28 Zentimeter) mit Einzelnen Konvexen Steinen - Klapp- tragbares & Reisegrößen-Set
- Price
- €19.34
- Rating
- 4.5/5
- Reviews
- 4,488
- Age
- 12y ago

goki 56916 Go Brettspiel mit Ausziehfächern 30 x 30 x 4 4 cm Holz 361 Spielsteine Strategiespiel Denkspiel ab 6 Jahren Gesellschaftsspiel
- Price
- €29.76
- Rating
- 4.2/5
- Reviews
- 352
- Age
- 19y ago

Luoyer Go Spielset Magnetisch Zusammenklappbares Brettspiel Tragbares traditionelles chinesisches Weiqi Set mit magnetischen Steinen für Erwachsene Reise Gomoku (Klein 28 cm)
- Price
- €16.89
- Rating
- 4.5/5
- Reviews
- 274
- Age
- 7y ago

Hebsacker Verlag - Go-Set Bambus 19x19/13x13 (mit Glassteinen)
- Price
- €95.09
- Rating
- 4.9/5
- Reviews
- 45
- Age
- 9y ago

Hebsacker Verlag - Go. Das Spiel der Götter (Go-Spiel mit DREI Brettgrößen)
- Price
- €29.23
- Rating
- 4.6/5
- Reviews
- 81
- Age
- 7y ago
Trending
estimated 90-day click momentum
SongYun Go Game Set Reversible 19x19 / 13x13 Holz Spielbrett mit einzelnem konvexem Keramikstein 361pcs und handgewebten Go Bowls 2 Spieler Brettspiel
- Price
- €43.96
- Rating
- 5.0/5
- Reviews
- 10
- Age
- 2y ago

Yellow Mountain Imports Buchenholz-Furnier 1cm Geätztes Wendbares 9 x 9/13 x 13 Go-Spielbrett-Set für Anfänger mit Doppelt Konvexen Melamin-Steinen
- Price
- €42.02
- Rating
- 4.5/5
- Reviews
- 179
- Age
- 5y ago

Yellow Mountain Imports Bambus 2 Zentimeter Wendbar 19 x 19/13 x 13 Go-Spielbrett-Set mit Doppelt Konvexen Melamin-Steinen und Bambus-Schalen-Set
- Price
- €77.11
- Rating
- 4.6/5
- Reviews
- 196
- Age
- 7y ago

Luoyer Go Spielset Magnetisch Zusammenklappbares Brettspiel Tragbares traditionelles chinesisches Weiqi Set mit magnetischen Steinen für Erwachsene Reise Gomoku (Klein 28 cm)
- Price
- €16.89
- Rating
- 4.5/5
- Reviews
- 274
- Age
- 7y ago

Gatmove Go Spielset Brett 29cm 19x19 Magnetisches Steinen mit Klapp Brett Tragbares & Reisegrößen
- Price
- €16.95
- Rating
- 4.2/5
- Reviews
- 14
- Age
- 1y ago
Newest
by launch date
Gatmove Go Spielset Brett 29cm 19x19 Magnetisches Steinen mit Klapp Brett Tragbares & Reisegrößen
- Price
- €16.95
- Rating
- 4.2/5
- Reviews
- 14
- Age
- 1y ago

Sense Robot Go KI-Go-Brett mit Roboterarm Automatische Steinplatzierung interaktives Lernen Spielwiederholung Intelligenter Weiqi-Trainer für Kinder & Erwachsene
- Price
- €645.18
- Rating
- 4.5/5
- Reviews
- 151
- Age
- 1y ago

SongYun Go Game Set Reversible 19x19 / 13x13 Holz Spielbrett mit einzelnem konvexem Keramikstein 361pcs und handgewebten Go Bowls 2 Spieler Brettspiel
- Price
- €43.96
- Rating
- 5.0/5
- Reviews
- 10
- Age
- 2y ago

Engelhart 350360- Go-Spiel aus Holz Gesellschaftsspiel Denk- und Strategiespiel Ökologisches Holzspiel ab 8 Jahren 31 x 31 x 2 5 cm
- Price
- €35.33
- Rating
- 3.8/5
- Reviews
- 25
- Age
- 3y ago

Yellow Mountain Imports Buchenholz-Furnier 1cm Geätztes Wendbares 9 x 9/13 x 13 Go-Spielbrett-Set für Anfänger mit Doppelt Konvexen Melamin-Steinen
- Price
- €42.02
- Rating
- 4.5/5
- Reviews
- 179
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 64% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 rising
Sellers
41
Est. top-5 brand share
92%
Top 20: 100%
Est. top-5 click share
64%
Top 20: 100%
Open market
4%
- Yellow Mountain Imports52%
- Hebsacker Verlag15%
- goki12%
- Luoyer8%
- Engelhart4%
- Songyun3%
- Open — no brand owns it (2 brands, 4%)
Demand
Go Spiel search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Apr, May · busiest ÷ quietest = 27.9×
Search terms
Top Go Spiel search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- go spiel25K/yr
- go brettspiel9K/yr
- go;spiel4K/yr
- go game4K/yr
- go brett4K/yr
- spiel go3K/yr
- go spielbrett4K/yr
Reviews and returns
What reviews say buyers love and hate about Go Spiel
We read the reviews and the return reasons for every product selling here.
“Die Spielsteine sind etwas klein”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Go Spiel questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data








