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Go Spiel

Fail

Buyers convert on only 0.1% of searches, so Go Spiel is a Fail.

Flapen Score
35
35 / 100
Ranks 1,651 of 2,084 Spielzeug niches · −8 vs the category median of 43
Market size
€102K/yr2.2M searches / yr
90-day growth
-3.3%search demand this quarter
Competition
64%top-5 click share · 8 brands · 41 sellers

Flapen Score

Go Spiel against its category

The dotted line is the Spielzeug average. Past it, Go Spiel is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Go Spiel market on Amazon at a glance

Shoppers on Amazon Germany searched for Go Spiel 2.2M times last year and spent an estimated €102K. The top 5 brands take 92% of clicks. Demand peaks in Mar–Apr–May. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 0.1% of those searches ended in a purchase.

Shoppers searched for this 2.2M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved -3.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €102K a year.

Searches, last 12 months
2.2M
Growth, 90 days vs prior 90
-3.3%
Conversion, latest week
0.1%
Market size, estimated
€102Ka year
Peak month
May27.9× the quietest month
Top search term
go spiel25K searches a year

02 · Price

A sale here is worth €78.72.

Listings sell for €78.72 on average, from €16.89 to €645.18. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 100 to 250 of them. At €78.72 that is €8K to €20K a year per listing.

Average price
€78.72inside the $15 to $100 sweet spot
Price range
€16.89–€645.18
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
1K–2K
Units per listing a year
100–250
Revenue per listing a year
€8K–€20K
Returns
1.6%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #892 within Brettspiele. It carries 684 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
81%
Out of stock, average day
7.7%
Average rank
#892in Brettspiele
Average rating
4.51 starsAmazon Germany average 4.37 stars
Average reviews
684per listing
Listings tracked
16

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top Go Spiel products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

Brands

8 rising

Sellers

41

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

4%

  • Brand 152%
  • Brand 215%
  • Brand 312%
  • Brand 48%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (2 brands, 4%)

Demand

Go Spiel search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KSpike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May · busiest ÷ quietest = 27.9×

Search terms

Top Go Spiel search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • go spiel25K/yr
  • go brettspiel9K/yr
  • go;spiel4K/yr
  • go game4K/yr
  • go brett4K/yr
  • spiel go3K/yr
  • go spielbrett4K/yr

Reviews and returns

What reviews say buyers love and hate about Go Spiel

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Qualität insgesamt”
37%of negative reviews mention “Gesamtgröße”
1.6%of orders come back
“Die Spielsteine sind etwas klein”
A buyer, on “Gesamtgröße”37% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Go Spiel questions

Answered from the same tracked data.