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Glurak

soft demand (-27.1% this quarter) — Glurak doesn't clear our bar today.

Flapen Score

46
Skip it

Top 38% of 2,084 Spielzeug niches · +3 vs the category median of 43

Market size 56Growth 11Conversion 28Competition 65Returns 94Price range 16Avg price 94Brand share 20Review moat 63Quality gap 32
This niche Category average · 2,084 niches

Is Glurak profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Glurak is a €403K/yr Amazon Germany market (380K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Jul–Aug–Sep. Verdict: Skip it — 46/100.

Glurak: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -27.1% over the last 90 days and 2.2% of searches end in a purchase.

€403K

revenue / yr

Units sold / yr8K
Search volume / yr-27.1%380K
Conversion rate2.2%
Avg price€47.56

Who owns the niche?

The top 5 brands hold 92% of demand, so 8% of the market is open.

8%

open market share

Brands · sellers9 · 299
Top-5 product click share46%
Open market8%
Avg brand age29 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 30 products

Sponsored placement43%
New entrants (1y)5· 4 succeeded
Avg rating4.6★
Avg reviews984

Top Glurak products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.

€0€40K€81K€121K€161K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 flat

Sellers

299

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

46%

Top 20: 88%

Open market

5%

  • Pokémon74%
  • Mega Brands6%
  • Jazwares5%
  • BB-Toy-Trades5%
  • Mega Bloks3%
  • Funko2%
  • Open — no brand owns it (3 brands, 5%)

Glurak demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume380KCVR2.2%Products30Brands9Top 5 Brands92%OOS Rate1.9%Rating4.6★Reviews984Avg BSR#402
30K20KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug, Sep · busiest ÷ quietest = 5.9×

Top Glurak search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • glurak80K/yr
  • glurak kuscheltier69K/yr
  • pokemon glurak53K/yr
  • mega glurak24K/yr
  • glurak karte15K/yr
  • glurak figur16K/yr
  • glurak ex19K/yr
  • charizard10K/yr
  • pokemon glurak plüsch8K/yr
  • pokemon glurak karte5K/yr

What reviews say buyers love and hate about Glurak

What buyers mention most, as a share of all reviews.

What buyers love

97% of reviews
Sammlungsobjekte26%

Super Ultra Premium Collection

Preis-Leistungs-Verhältnis23%

Beste Preisleistung

Qualität insgesamt20%

Cooles Produkt

beworben Vs Tatsächliches Produkt13%

Produkt wie angegeben

Geschenk Zweck4%

Cooles Geschenk

What buyers complain about

65% of reviews
Qualität insgesamt21%

Flop

Preis-Leistungs-Verhältnis16%

Was man bekommt, ist kein garantierter Wert

Haltbarkeit6%

Beim ersten Mal war der Schwanz abgebrochen

Geschenk Zweck4%

das war ein Geschenk an mich Selber zum Geburtstag leider waren die Packs Offen schade um das Geld.

beworben Vs Tatsächliches Produkt4%

Anders als erwartet

Glurak return rate & reasons

Why buyers send it back, as a share of all return requests.

1.1%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Defekt Material/Teile
15%
2Funktionalität insgesamt
14%
3Gesamtgröße
12%
4Produktzustand
10%
5beworben Vs Tatsächliches Produkt
8%

Common Glurak questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Glurak 46/100 on Amazon Germany — Skip it. The niche generates €403K/yr across 30 tracked products. 4 of 5 products launched in the last 360 days are still selling. Search demand moved -27.1% over the last 90 days.
Search demand for Glurak on Amazon Germany peaks in Jul–Aug–Sep, where the busiest month runs 5.9× the quietest.